Here's a way to make dad happy this Father's Day | ABS-CBN
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Here's a way to make dad happy this Father's Day
vivo
Published Jun 13, 2025 11:33 AM PHT
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Updated Jun 13, 2025 11:34 AM PHT

Photo source: vivo Philippines

For the strength he gives to our family, how he provides, how he takes care of his kids and his wife, and makes sure that everyone is safe – thanks dad!
For the strength he gives to our family, how he provides, how he takes care of his kids and his wife, and makes sure that everyone is safe – thanks dad!
Father's Day is a time to honor not just what dads do, but who they are. His quiet sacrifices, his steady and unwavering support speaks volumes into the lives of his loved ones.
Father's Day is a time to honor not just what dads do, but who they are. His quiet sacrifices, his steady and unwavering support speaks volumes into the lives of his loved ones.
As he leads with love, vivo, a global tech brand, proudly presents its new initiative to honor our wonderful fathers. This June 13 to June 15, all participating vivo stores nationwide will host a consumer-centered celebration where they will describe their father. This campaign reflects vivo's core belief that beyond innovation and technology, the brand has a responsibility to bring people closer and spark real, emotional connections.
As he leads with love, vivo, a global tech brand, proudly presents its new initiative to honor our wonderful fathers. This June 13 to June 15, all participating vivo stores nationwide will host a consumer-centered celebration where they will describe their father. This campaign reflects vivo's core belief that beyond innovation and technology, the brand has a responsibility to bring people closer and spark real, emotional connections.
Through every purchase of a vivo smartphone during the campaign period, customers will receive a free, personalized Father's Day certificate and photo memento, designed and printed on-site, creating a moment of appreciation that goes far beyond the typical retail experience.
Through every purchase of a vivo smartphone during the campaign period, customers will receive a free, personalized Father's Day certificate and photo memento, designed and printed on-site, creating a moment of appreciation that goes far beyond the typical retail experience.
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"Our goal is to connect with consumers emotionally, not just commercially," said Lulu Liu, Brand Marketing Director of vivo Philippines. "Father's Day is about honoring the heroes in our homes, and we want to make sure each dad feels seen, appreciated, and celebrated."
"Our goal is to connect with consumers emotionally, not just commercially," said Lulu Liu, Brand Marketing Director of vivo Philippines. "Father's Day is about honoring the heroes in our homes, and we want to make sure each dad feels seen, appreciated, and celebrated."
An immersive in-store experience
Photo source: vivo Philippines

Unlike conventional promotions, vivo's Father's Day campaign offers a heartfelt interaction for families. The process is simple but impactful:
Unlike conventional promotions, vivo's Father's Day campaign offers a heartfelt interaction for families. The process is simple but impactful:
1. Customers may purchase any vivo smartphone from June 13 to June 15 at participating stores.
1. Customers may purchase any vivo smartphone from June 13 to June 15 at participating stores.
2. They receive a personalized certificate, which includes a space to write a special adjective (e.g., "strongest," "wisest," "funniest") and their dad's name.
2. They receive a personalized certificate, which includes a space to write a special adjective (e.g., "strongest," "wisest," "funniest") and their dad's name.
3. A portrait photo is taken on-site, printed instantly, and affixed to the certificate.
3. A portrait photo is taken on-site, printed instantly, and affixed to the certificate.
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4. Families may then pose with their dads, holding the certificate in a dedicated photo corner inside the store.
4. Families may then pose with their dads, holding the certificate in a dedicated photo corner inside the store.
5. The experience concludes with a memorable keepsake that customers may take home — a physical reminder of the celebration.
5. The experience concludes with a memorable keepsake that customers may take home — a physical reminder of the celebration.
This initiative allows each participant to reflect on their father's qualities and express their gratitude in a tangible, creative way. Whether it is a biological father, grandfather, stepfather, or a father figure, every dad may be recognized in a personal, touching manner.
This initiative allows each participant to reflect on their father's qualities and express their gratitude in a tangible, creative way. Whether it is a biological father, grandfather, stepfather, or a father figure, every dad may be recognized in a personal, touching manner.
As a bonus, customers who post their Father's Day moment on social media with hashtags #AwardMyDadwithvivo and #vivoDadinStyle, and tag @vivo_philippines, will receive exclusive giveaways.
As a bonus, customers who post their Father's Day moment on social media with hashtags #AwardMyDadwithvivo and #vivoDadinStyle, and tag @vivo_philippines, will receive exclusive giveaways.
Give dad more than a gift this Father's Day
vivo's Father's Day campaign is a testament to vivo's dedication to creating not only smartphones that fit people's lifestyles, but also memorable moments for Filipino families. By transforming a routine purchase into a moment of bonding and gratitude, vivo elevates the retail experience into something deeply personal.
vivo's Father's Day campaign is a testament to vivo's dedication to creating not only smartphones that fit people's lifestyles, but also memorable moments for Filipino families. By transforming a routine purchase into a moment of bonding and gratitude, vivo elevates the retail experience into something deeply personal.
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As Father's Day draws near, vivo encourages everyone to take part in this limited-time offer and show appreciation for the father figures who have shaped their world.
As Father's Day draws near, vivo encourages everyone to take part in this limited-time offer and show appreciation for the father figures who have shaped their world.
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