Cheyenne Suarez

Here's a way to make dad happy this Father's Day

Article (news)

ABS-CBN News

<div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174978531630720250612100644_Main KV.jpg" style="width:950px" class="fr-fic fr-dib" alt="Photo source: vivo Philippines"/><span class="fr-inner"><em>Photo source: vivo Philippines </em></span></span></span> </div><p style="line-height:1">For the strength he gives to our family, how he provides, how he takes care of his kids and his wife, and makes sure that everyone is safe – thanks dad! </p><div style="line-height:1"> </div><p style="line-height:1">Father&#x27;s Day is a time to honor not just what dads do, but who they are. His quiet sacrifices, his steady and unwavering support speaks volumes into the lives of his loved ones. </p><div style="line-height:1"> </div><p style="line-height:1">As he leads with love, vivo, a global tech brand, proudly presents its new initiative to honor our wonderful fathers. This June 13 to June 15, all participating vivo stores nationwide will host a consumer-centered celebration where they will describe their father. This campaign reflects vivo&#x27;s core belief that beyond innovation and technology, the brand has a responsibility to bring people closer and spark real, emotional connections. </p><div style="line-height:1"> </div><p style="line-height:1">Through every purchase of a vivo smartphone during the campaign period, customers will receive a free, personalized Father&#x27;s Day certificate and photo memento, designed and printed on-site, creating a moment of appreciation that goes far beyond the typical retail experience.</p><div style="line-height:1"> </div><p style="line-height:1">&quot;Our goal is to connect with consumers emotionally, not just commercially,&quot; said Lulu Liu, Brand Marketing Director of vivo Philippines. &quot;Father&#x27;s Day is about honoring the heroes in our homes, and we want to make sure each dad feels seen, appreciated, and celebrated.&quot;</p><div style="line-height:1"> </div><div style="line-height:1"><strong>An immersive in-store experience</strong></div><div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/174978529356520250612100644_How to join.png" style="width:950px" class="fr-fic fr-dib" alt="Photo source: vivo Philippines"/><span class="fr-inner"><em>Photo source: vivo Philippines </em></span></span></span></div><p style="line-height:1">Unlike conventional promotions, vivo&#x27;s Father&#x27;s Day campaign offers a heartfelt interaction for families. The process is simple but impactful:</p><p style="line-height:1">1. Customers may purchase any vivo smartphone from June 13 to June 15 at participating stores.</p><p style="line-height:1">2. They receive a personalized certificate, which includes a space to write a special adjective (e.g., &quot;strongest,&quot; &quot;wisest,&quot; &quot;funniest&quot;) and their dad&#x27;s name.</p><p style="line-height:1">3. A portrait photo is taken on-site, printed instantly, and affixed to the certificate.</p><p style="line-height:1">4. Families may then pose with their dads, holding the certificate in a dedicated photo corner inside the store.</p><p style="line-height:1">5. The experience concludes with a memorable keepsake that customers may take home — a physical reminder of the celebration.</p><div style="line-height:1"> </div><p style="line-height:1">This initiative allows each participant to reflect on their father&#x27;s qualities and express their gratitude in a tangible, creative way. Whether it is a biological father, grandfather, stepfather, or a father figure, every dad may be recognized in a personal, touching manner.</p><div style="line-height:1"> </div><p style="line-height:1">As a bonus, customers who post their Father&#x27;s Day moment on social media with hashtags #AwardMyDadwithvivo and #vivoDadinStyle, and tag @vivo_philippines, will receive exclusive giveaways.</p><div style="line-height:1"> </div><div style="line-height:1"><strong>Give dad more than a gift this Father&#x27;s Day</strong></div><div style="line-height:1"> </div><p style="line-height:1">vivo&#x27;s Father&#x27;s Day campaign is a testament to vivo&#x27;s dedication to creating not only smartphones that fit people&#x27;s lifestyles, but also memorable moments for Filipino families. By transforming a routine purchase into a moment of bonding and gratitude, vivo elevates the retail experience into something deeply personal.</p><div style="line-height:1"> </div><p style="line-height:1">As Father&#x27;s Day draws near, vivo encourages everyone to take part in this limited-time offer and show appreciation for the father figures who have shaped their world.</p><div style="line-height:1"> </div><p style="line-height:1">For more information about this campaign and other upcoming events, visit vivo Philippines on <a href="https://web.facebook.com/vivo.philippines?_rdc=1&amp;_rdr#" rel="noopener noreferrer" target="_blank">Facebook</a>, <a href="https://www.instagram.com/vivo_philippines/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a>, <a href="https://www.tiktok.com/@vivo_philippines" rel="noopener noreferrer" target="_blank">TikTok</a>, or check out the official <a href="https://www.vivoglobal.ph/vivo-fathers-day-activity/" rel="noopener noreferrer" target="_blank">website</a>.</p>

Here's a way to make dad happy this Father's Day

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Here's a way to make dad happy this Father's Day

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Published June 13, 2025 11:33 AM PHT

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Updated June 13, 2025 11:34 AM PHT

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