Arthur Fuentes

Mark O'Flaherty, Managing Director for Harley Davidson Asia Amerging Markets and India discusses the tech upgrades that went into their 2025 line of softail cruisers. Arthur Fuentes, ABS-CBN News

Article (news)

Mark O'Flaherty, Harley Davidson Asia

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17582635356321758263536899.jpeg" style="width:960px" class="fr-fic fr-dib"/>Mark O&#x27;Flaherty, Managing Director for Harley Davidson Asia Amerging Markets and India discusses the tech upgrades that went into their 2025 line of softail cruisers. Arthur Fuentes, ABS-CBN News </div>MANILA — Harley-Davidson has finally brought its latest crop of cruiser motorcycles to the Philippines, promising a better riding experience with tech upgrades. The iconic motorcycle brand unveiled its latest softail motorcycles to club riders, motoring journalists and influencers on Thursday during a gathering at the Ayala Museum in Makati. Mark O&#x27;Flaherty, Harley-Davidson&#x27;s Managing Director for Asia Emerging Markets and India, introduced the Street Bob, Heritage Classic, Fat Boy, Low Rider S, Low Rider ST, and Breakout cruisers, which were first unveiled in Asia last July during the company&#x27;s DRT event in Kuala Lumpur, Malaysia. O&#x27;Flaherty said all of HD&#x27;s 2025 cruisers feature the Milwaukee-Eight 117 powertrain, which offers even higher power output and beefier torque than previous generation models. Aside from this, the new bikes also get tech upgrades that give riders better control over their bikes in challenging conditions, as well as enhancing safety. &quot;Our cruiser lineup now comes with improved technology and rider modes,&quot; O&#x27;Flaherty said.The new bikes feature selectable and customizable ride modes that let riders adjust power delivery, engine braking, and traction control. These ride modes are: Road, Rain, Sport, and Custom, which lets riders fine-tune performance to match their riding style. &quot;We focused on safety features as well,&quot; the company official said. O&#x27;Flaherty also said the new Harleys will feature the Drag-Torque Slip Control System (DSCS), which prevents excessive rear-wheel slip and lock-up, especially during abrupt downshifts or sudden throttle reductions on slippery surfaces. This is similar to the slipper clutch found in performance-oriented motorcycles.<div> </div><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1758263221031fat boy.jpg" class="fr-fic fr-dib" style="width:960px"/>Harley-Davidson&#x27;s iconic Fat Boy cruiser on display at the Ayala Museum in Makati on Sept. 18, as the model marks its 35th year. Arthur Fuentes, ABS-CBN News</div>Harley also made cornering safer with the integration of IMU (Inertial Measurement Unit) technology, which ensures that bikes remain stable and maintain traction during cornering.The new motorcycles feature new instrument displays that combine an analog speedometer with a multi-function LCD, all-LED Lighting for improved visibility, electronic cruise control for long-distance rides, and a tire pressure monitoring system for enhanced safety.The new bikes also come with USB-C charging ports, which let riders charge their gadgets while on the road.In line with its premium branding, Harleys new bikes start at P1.23 million for the Street Bob, going up to P2.8 million for the limited edition Fat Boy Icon Gray Ghost. <div> </div>

Harley-Davidson has finally brought its latest crop of cruiser motorcycles to the Philippines, promising a better riding experience with tech upgrades.

Harley-Davidson has finally brought its latest crop of cruiser motorcycles to the Philippines, promising a better riding experience with tech upgrades.

Harley-Davidson's latest tech-refreshed cruisers land in the Philippines

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Harley-Davidson's latest tech-refreshed cruisers land in the Philippines

Arthur Fuentes,

ABS-CBN News

Published Sep 19, 2025 02:33 PM PHT

|

Updated Sep 22, 2025 10:02 AM PHT

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Harley-Davidson

motorcycle

cruiser

softail

Fat Boy

Street Bob

Low Rider

Heritage Classic

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