Julia Christine Botin

'A little too crazy, a little too out there' - NYer on massive balloon of Kim Kardashian in bikini

Article (news)

Reuters Wires

A towering 60-foot (18.3 meters) balloon depicting celebrity Kim Kardashian recently made its appearance in Times Square.&quot;It&#x27;s typical of Times Square because they like to do things on a very big scale. And it&#x27;s Kim Kardashian, of course, and Kim Kardashian&#x27;s rear end,&quot; said Joel Perelmuth on Wednesday (March 5).Perelmuth, however, did not take a particular liking to the balloon.&quot;It&#x27;s a little too crazy,&quot; he said. &quot;It&#x27;s a little too out there for Kim Kardashian, although she likes to be out there.&quot;In contrast, 23-year-old Grace Ertel found the balloon &quot;beautiful.&quot;&quot;I like it because I feel as a woman it gives me confidence to wear wherever I want to wear and be whatever body type I want to be and it will be accepted and hopefully loved, maybe not by a lot of beauty standards, but it&#x27;s not up to other people how my body is loved,&quot; she said.The Gravemakers, a couple from Holland, believed that such a spectacle is &quot;something that can only happen in America&quot; because it&#x27;s &quot;so big.&quot;Rens Gravemaker added, &quot;I think it&#x27;s really good marketing.&quot;The balloon was erected to promote Skims Swim - their new swimwear collection set to go on sale on Thursday (March 6).Skims, a company co-founded by Kardashian, launched in 2019 and sells bras, loungewear and shapewear directly to customers through its online store and at outlets owned by department store chains.(Production: Justin Nathanson, Kyoko Gasha)

A towering 60-foot balloon depicting celebrity Kim Kardashian recently made its appearance in Times Square.

A towering 60-foot balloon depicting celebrity Kim Kardashian recently made its appearance in Times Square.

'A little too crazy, a little too out there' - NYer on massive balloon of Kim Kardashian in bikini

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'A little too crazy, a little too out there' - NYer on massive balloon of Kim Kardashian in bikini

Reuters

Published Mar 06, 2025 11:19 AM PHT

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Kim Kardashian

New York

TImes Square

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