Most Filipino households tuned in to ABS-CBN for values-laden and news stories last September as the TV network recorded an average audience share of 44%, compared to GMA’s 33%, according to data from Kantar Media.
The Kapamilya network won in both urban and rural homes, particularly in Metro Manila where it registered an average audience share of 41% versus GMA’s 28%; in Total Luzon where it recorded 39%, compared to GMA’s 36%; in Total Visayas as it garnered 53%, beating GMA’s 25%; and in Total Mindanao where it got 51%, while GMA only recorded 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
“FPJ’s Ang Probinsyano” (43.3%) kept its throne last September as it celebrated its third anniversary, followed by the country’s most watched newscast “TV Patrol” (33.3%).
Also part of the top ten are “Ngayon at Kailanman” (28.4%), “The Kids’ Choice” (26.7%), “Meteor Garden” (24.2%),s “Maalaala Mo Kaya” (24.1%), “Wansapanataym” (23.8%), and “Home Sweetie Home” (22.0%).
ABS-CBN was also victorious across all time blocks, particularly on primetime where it registered an average audience share of 47%, while GMA only got 34%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also led the morning block (6 AM to 12 NN) with an average audience share of 41% versus GMA’s 32%; the noontime block (12 NN to 3 PM) with 44%, compared to GMA’s 32%; and the afternoon block (3 PM to 6 PM) with 43%, beating GMA’s 34%.