At the ANC Leadership Series
America’s popular lifestyle expert Martha Stewart built a billion-dollar empire on the idea that homekeeping is an art form and that people wanted to learn how to do it. As she grew her business, she kept this content at its core and always welcomed change.
“Homekeeping is not housekeeping. It’s not a chore; it’s an art form. Homes can change, season-to-season, year-to-year. But keeping it vital to your interpretation of what a home should be is something we should all pay attention to...And what I like to do is take an idea and give you the best information on how to do it,” she said.
The award-winning television host, entrepreneur, and bestselling author spoke to over 500 business leaders, executives, government officials, and entrepreneurs on the fifth leg of ABS-CBN News Channel (ANC) Leadership Series at the Sofitel Philippine Plaza, where she revealed how she grew her brand by sharing her expertise on homekeeping—everything from cooking, to entertaining, crafting, gardening, and even pets.
A former stockbroker, Martha left her New York City job to start a catering business in the suburbs of Connecticut in the US. It was her experience as a successful caterer that led her to write the first of her bestselling books, creating a name for herself, and establishing her brand as the authority on all things home and living.
According to her, she realized that there was a need to “elevate” homekeeping into an art form and people wanted to learn how to do it, so she built on that idea.
“An entrepreneur should fill a void. What doesn’t exist that you love? Need and want and void—think of those three words all the time because they’re very important,” said Martha. “[Lifestyle] is such a vast subject. It’s limitless. And very appealing. I knew I needed it. And if I need it, then so do all my friends. And so do all the people I know and meet. That’s why I was successful. It was a big enough idea to make a good business out of it,” she said.
The company she built, Martha Stewart Living Omnimedia, is now a multimedia lifestyle brand with a strong digital and social media presence, and hundreds of products distributed by major retailers around the world. But content—her expertise on all things home and living—remains at the core of her company today. She likened her business model to a solar system, where content is the sun and the other businesses are layers built around it.
Finally, she reminded her audience, who included ABS-CBN chairman Mark Lopez, ABS-CBN president and CEO Carlo Katigbak, and ABS-CBN Integrated Current Affairs head Ging Reyes, along with Sen. Grace Poe, Manila mayor Francisco “Isko” Moreno Domagoso, various business owners, and socialites, to always welcome change.
“When you’re through changing, you’re through. Change is good, don’t be afraid of it, and learn something new every day. Be flexible. Be curious. I get inspired every single day. And I try to learn something new everyday,” she said.
Martha Stewart is the fifth international speaker brought to the Philippines by ANC, the country’s premier 24/7 all-English cable news channel, in the past three years after Virgin group founder Richard Branson, former US Secretary of State Madeleine Albright, Mandalay Entertainment Group chairman and CEO and executive chairman of the Golden State Warriors Peter Guber, and venture capitalist Kevin O’ Leary. The event was moderated by award-winning ANC news anchor Karen Davila.
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. About Martha Stewart
Martha Stewart is an entrepreneur, bestselling author of 95 lifestyle books, Emmy Award- winning television show host, and founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia. Reaching more than 100 million devoted fans on a monthly basis through her magazines, television shows, books, digital platforms, and products for the home, Martha is America’s most trusted lifestyle expert and teacher. The Martha Stewart brand provides trusted, reliable, and useful information on all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings and pet care. Her branded products can be found in tens of millions of homes and in thousands of retail locations and online outlets. Visit www.marthastewart.com
. About ANC
ANC, the ABS-CBN News Channel, is the country’s first 24/7 English language all-news cable channel and the go-to news source of the country’s business leaders and decision-makers in the past 20 years. Considered the gold standard in Philippine news, ANC offers its viewers news, commentary, analysis, live coverage, and features on important and relevant events and issues here and abroad. True to its pioneering ways, ANC is also the first local news channel to establish its presence online. In 2016, ANC launched its high-definition cable channel (ANC HD). ANC is part of ABS-CBN Corporation, the leading media and entertainment company in the Philippines. For more information, follow ANC on Twitter (@ancalerts), Facebook (www.facebook.com/ANCalerts
) or visit its microsite at news.abs-cbn.com/anc
. About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.