News Releases

TFC to hold webinar on "Breaking Barriers: Insights on Multicultural Mindsets" on September 8

September 02, 2022 AT 04:12 AM

SAN FRANCISCO, CA, September 1, 2022 - The post-pandemic world has ushered in a challenging era for marketers and advertisers with the development of new consumer behaviors, attitudes, and outlooks in what is described as the "new normal". 
To help companies build relevant strategies for the fast-evolving U.S. consumer market, TFC, the flagship media network of leading Filipino media and entertainment company ABS-CBN, will present the live webinar, "Breaking Barriers: Insights on Multicultural Mindsets", this coming September 8 at 10am Pacific.  
ABS-CBN North America News Bureau Chief TJ Manotoc will moderate this TFC webinar presentation.
The webinar will present three talks:
Title: Asian Americans' Mindset and Outlook in the Post Pandemic New Normal
Speaker: Iris Yim, Principal and Chief Strategist of Sparkle Insights.  Yim is also the Vice President and Research Chair of the Asian American Advertising Federation and co-author of the award-winning Asian American Market Report published by Phoenix Marketing International in 2005 and 2009. 
Title: Painting a Complete Picture of the Filipino Viewer by Leveraging Comscore TV Data
Speaker: Lisa Casparian, Manager, Account Management for the National Networks Team at Comscore. A veteran in the media research industry, Casparian has worked for Disney Cable Networks Group, Sony Pictures Television, Crown Media Family Networks, and Game Show Network. 
Title: Reaching the Asian Market by Partnering With TFC
Speaker: Francis Noces, Head, Partner Marketing, ABS-CBN International. Noces, who currently oversees the creation of packages and products of services for TFC and MYX advertising clients, has a decade of combined experiences in marketing, communications, project management, e-commerce, B2B partnership marketing and sales management. 
To register for the free webinar, visit