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Latest Comscore U.S. viewership report shows TFC ended first half of the year as most watched multi-cultural network

September 22, 2022 AT 09:10 AM

Latest Comscore U.S. viewership report shows TFC ended first half of the year as most watched multi-cultural network

49 of the period's Top 50 shows are from TFC

SAN FRANCISCO, CA, September 21, 2022 - TFC, the home of Filipino stories and flagship channel of leading global Filipino media and entertainment company ABS-CBN International, recently shared that Comscore’s U.S. viewership highlights for the period of June 27 to July 31, 2022 -- end of the first half of the year and going into the second half of 2022 -- showed that TFC was the most watched multi-cultural network. 
The report said that 249,000 households watched TFC for a combined total of 18 million hours during the referred period.  TFC captured 50 percent share of viewership, followed by GMA Pinoy with 26 percent, Sony with 15 percent, Aapka with 8%, and PHNA with 1 percent. (See pie chart below

The study also showed that there are 221 percent more TFC-only viewers compared to the number two network, which means advertising on TFC will already reach 81 percent of GMA viewers in the U.S. (See pie charts below

The study also revealed that TFC reached more households across all key dayparts than GMA. (See graphs below

Another key metric of TFC's domination among multi-cultural networks is that 49 of the period's Top 50 shows are from TFC. 
Rtg Rnk  Series  Genre  Net 
FPJ's Ang Probinsyano  Action/Adventure  TFC 
2 Good 2 Be True  Drama  TFC 
TV Patrol Global Edition  News  TFC 
A Family Affair  Drama  TFC 
The Broken Marriage Vow  Drama  TFC 
Idol Philippines  Reality  TFC 
ASAP Natin 'To  Variety  TFC 
Panunumpa: The Marcos Inaugural  News  TFC 
Love in 40 Days  Comedy  TFC 
10  It's Showtime  Variety  TFC 
11  Flower of Evil  Drama  TFC 
12  BRGY  Variety  TFC 
13  Playhouse  Drama  TFC 
14  MYX News  Variety  TFC 
15  TV Patrol Linggo  News  TFC 
16  Call Me Tita  Comedy  TFC 
17  TV Patrol Sabado  News  TFC 
18  The Music Room  Music  TFC 
19  Sing Galing  Game Show  TFC 
20  Be Careful with My Heart Rewind  Drama  TFC 
21  Be My Lady  Drama  TFC 
22  Loving Emily  Drama  TFC 
23  Past, Present, Perfect?  Drama  TFC 
24  Chef RV's Kitchen  Food  TFC 
25  The Gold School  Music  TFC 
26  Barangayan  Reality  TFC 
27  Misis Piggy  Drama  TFC 
28  Food Prints  Food  TFC 
29  Be Careful With My Heart  Drama  TFC 
30  Rated Korina  Talk  TFC 
31  He's Into Her  Drama  TFC 
32  Magandang Buhay  Talk  TFC 
33  Tropang LOL  Variety  TFC 
34  Maalaala Mo Kaya  Drama  TFC 
35  TV Patrol  Variety  TFC 
36  Keeping It Real with Rob & Ning  Talk  TFC 
37  Stylish TV  Lifestyle  TFC 
38  SRO: Suhestyon, Reaksyon at Opinyon Live  Talk  TFC 
39  Barangayan with Gelo  Variety  TFC 
40  Cinemanews  Variety  TFC 
41  She's Dating the Gangster  Movies  TFC 
42  Past Tense  Movies  TFC 
43  Curiosity Got the Chef  Food  TFC 
44  Citizen Pinoy  Educational  TFC 
45  Seenzone  Reality  TFC 
46  Otso-Otso Pamela-Mela-Wan  Movies  TFC 
47  Unli Life  Movies  TFC 
48  The Adventures of Pureza: Queen of the Riles  Movies  TFC 
49  Apoy Sa Langit  Drama  PINOY 
50  Taiwan That You Love  Drama  TFC 
In March 2021, ABS-CBN International signed a multi-year agreement which named Comscore as TFC's first third-party measurement provider. Under the agreement, TFC gets access to Comscore's best-in-class national TV measurement to plan, transact and evaluate their audiences for programming analysis and in driving ad sales. 
ABS-CBN International
Global Head, Corporate Affairs & Strategic CSR
Regional Head, North & Latin America Corp Affairs & PR