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DoT campaign in Italy hopes to bolster PH tourism

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Mye Mulingtapang, ABS-CBN Europe News Bureau

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/entertainment/06/14/ph-tourism-2017-061417.jpg?ext=.jpg"/></figure></div>The Philippine Department of Tourism partnered with Singapore Airlines in bringing the Philippines closer to Italians with simultaneous campaigns that entail a 2-month city tram Ad in Milan and a week-long consumer activation at the busy Rome Fiumicino Railway Station.“We wanted to create a strong impact consumer promotion, to reach a high number of potential tourists through an experiential area where people can discover more about the Philippines, our culture, nature and fun. We are proud to share this project with valued partners such as Singapore Airlines and Viaggi del Mappamondo,” said Gerard Panga, Tourism Attaché and Director for Northern and Southern Europe, of the Philippine Department of Tourism.The tourism experiential zone is certainly a good opportunity to engage the active Italian travelers to know more about the culture and other attractions, and entice them to visit and experience why it’s more fun in the Philippines.Apart from various destination brochures and maps, consumer giveaways and virtual reality goggles, there is also a world class Filipino flair bartender artist based in Madrid to entertain and attract the people at the booth. The visitors were treated to thirst-quenching mango and coco cocktails plus sweet dried mangoes. All the station’s video screens and billboards feature destinations, special tour package and &quot;more fun&quot; branding. Teck Hui Wong, Singapore Airlines General Manager, added, &quot;Singapore Airlines aims to enable an ever-growing number of Italian tourists to discover the beauty of Far East by our extensive network of destinations. We are delighted to take part in this initiative that offers the opportunity for Italians to know the best in the Philippines,&quot; said Teck Hui Wong, general manager of Singapore Airlines.Meanwhile, for several years, Mappamondo has been focusing on the Philippines as a tourist destination which is experiencing a continuous growth in demand and in interest from travelers with easy combinations of stopovers such as Singapore and Hong Kong. &quot;We are therefore very honored to share with the Department of Tourism of the Philippines this new project aimed at promoting the B2C tourism potential of this wonderful country,” said Andrea Mele, Managing Director of Mappamondo.In Milan, a trade and media presentation together with the tram ADs launch was held last June 7 with 2 coaches decorated with destination images and branding. “We thought about picking an icon which will best present the Philippines and how could you be wrong with this iconic tram of Italy it calls on or is passing by the major routes of Duomo. It’s maximum visibility,” said Panga.There was a travel trade and media briefing on board the tram with specially prepared Filipino food from Yum Restaurant, a Filipino fine dining restaurant which is gaining popularity after it was recently cited as one of Milano’s 50 Best Restaurants, according to Gambero Rosso, the authority in restaurant and food guide in Milan, Italy. There will be another edition of the train station promo in Milan at the Cardona Metro Station next month. The Rome and Milan tourism promotions are supported by the Philippine embassy in Rome through Ambassador Domingo Nolasco and Philippine Consulate General in Milan through Consul General Marichu Mauro, and by Singapore Airlines together with partner agent, Viaggi Del Mappamondo.

The Philippine Department of Tourism partnered with Singapore Airlines in bringing the Philippines closer to Italians with simultaneous campaigns that entail a 2-month city tram Ad in Milan and a week-long consumer activation at the busy Rome Fiumicino Railway Station.

The Philippine Department of Tourism partnered with Singapore Airlines in bringing the Philippines closer to Italians with simultaneous campaigns that entail a 2-month city tram Ad in Milan and a week-long consumer activation at the busy Rome Fiumicino Railway Station.

DoT campaign in Italy hopes to bolster PH tourism

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DoT campaign in Italy hopes to bolster PH tourism

Mye Mulingtapang,

ABS-CBN Europe News Bureau

Published June 14, 2017 07:52 PM PHT

|

Updated June 14, 2017 07:54 PM PHT

Read More:

italy

philippines

tourism

department of tourism

marketing

advertisements

Europe

Singapore Airlines

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