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CLIFTON, New Jersey – A Filipino-owned store considered as the oldest and largest in the east coast is expanding business and has been providing job opportunities to a new generation of employees called the iGen, also known as the GenZ.

What started out as a small store in a garage in the 1970s grew into a storefront with more than 372 square meters of space in Jersey City years later.

Now, this Philippine grocery store has quadrupled into a 1,500-sqm superstore known as “Filstop” here.

The Santos family is the proud owner of Filstop that offers Filipino food and products. The store became even more famous when it was featured twice on Bizarre Foods America by host Andrew Zimmern.

Erwin Santos is among the next generation of the Santos family taking the reins in running their one-stop shop.

His latest spin is bringing in a new generation of workers, those born between 1995 and 2012.

While this generation comprises digital natives who grew up in the digital age of iPhones and iPads, Santos, also an iGen, said working at the superstore temporarily takes him away from the digital world to rediscover the analog world and his Filipino roots.

“I found this job through social media and I take pride in the culture and the community and that's why I currently work here,” said Aaron Carr of West Orange, New Jersey.

From stocking groceries and cutting chicken meat to descaling and cleaning fish, young Fil-Am employees are learning all kinds of skills.

For Japanese-American Jacob Leonard, working at Filstop is a summer job that beats flipping burgers or folding clothes at retail stores.

“I really like the fact that everyone here’s kinda young and energized. I’m getting ready for college. I’m going to my first year in college,” he said.

Santos said Filstop is a place where people can put away their smartphones and other gadgets and focus on eating, shopping and spending time with loved ones.

“I think it’s just seeing people relaxing, conversing and talking about back home or here, I think that’s been the thing that's made me the happiest,” Santos said.

For those who can’t physically make it to Filstop, they can also order online thru Filstop.com.

Filstop’s superstore officially opens on August 22.

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