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Believing in Steph: Under Armour announces Curry Brand launch

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<p>Under Armour announced on Monday a plan to launch a line of apparel and sneakers behind Golden State Warriors superstar guard Steph Curry. </p><p>According to CNBC.com, CurryBrand.com will debut this week, which will feature basketball and golf gear initially. </p><p>Industry experts say this strategy is meant to take on the Jordan Brand of Under Armour competitor Nike. </p><p>A few days ago, Bleacher Report Kicks got a scoop on Curry&#x27;s new sneakers -- the Curry 8 &quot;We Believe&quot; inspired by the 2006-07 Warriors team that upset the top seed Dallas Mavericks in the playoffs that season. </p><blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CID7hw6A0jI/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/CID7hw6A0jI/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" 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style="color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px"><a href="https://www.instagram.com/p/CID7hw6A0jI/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank">View this post on Instagram</a></div></div><div style="padding:12.5% 0"> </div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><div style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/CID7hw6A0jI/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Bleacher Report Kicks (@brkicks)</a></div></div></blockquote><div><script async="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>Under Armour in the United States added that the Curry Brand will also focus on philanthropy. </p><p>Relive some of Curry&#x27;s sneakers throughout the years in the slideshow below:</p><div class="media-content"><div class="slider-for"><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/12/01/under-armour-announces-curry-brand-launch-1.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/12/01/under-armour-announces-curry-brand-launch-2.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/12/01/under-armour-announces-curry-brand-launch-3.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/12/01/under-armour-announces-curry-brand-launch-4.jpg"/></div><div><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2020/life/12/01/under-armour-announces-curry-brand-launch-5.jpg"/></div></div><div class="media-content slider-desc"><div class="item-desc"><p><strong>Curry 1 ‘Splash Party’ —</strong> These kicks, worn by Curry against the New York Knicks on March 14, 2015, were apparently a <a href="https://www.sneakerfiles.com/under-armour-curry-one-splash-party-birthday-pe/">birthday gift</a> by Under Armour. <cite>Jeff Chiu, AP/file</cite></p></div><div class="item-desc"><p><strong>Curry 3 ‘Brass Band’ —</strong> Curry wore these during the 2017 All-Star game in New Orleans, the colorway <a href="https://solecollector.com/sd/08298/under-armour/under-armour-curry-3-black-copper-brass-band-all-star-1299665-001">inspired</a> by the host city, according to SoleCollector.com. <cite>Ronald Martinez, Getty Images/AFP/file</cite></p></div><div class="item-desc"><p><strong>Curry 4 ‘MBK Alliance’ —</strong> MBK stands for My Brother’s Keeper Alliance, <a href="https://www.jordansunveil.com/product/custom-sneakers-curry-4-four-mbk-white-black-gold-sale/">organized</a> by Barack Obama in 2014 promoting economic equality for minorities. Curry with this pair against the Washington Wizards on February 28, 2018. <cite>Nick Wass, AP/file</cite></p></div><div class="item-desc"><p><strong>Curry 6 ‘Underrated’ —</strong> Curry slipped into these sneakers against the Wizards on January 24, 2019. <a href="https://about.underarmour.com/news/2019/01/introducing-curry-6-underrated-colorway">According</a> to UA, the shoe “echoes the original Warriors jersey” and its endorsers career trajectory. <cite>Nick Wass, AP/file</cite></p></div><div class="item-desc"><p><strong>Curry 7s Sour Patch Kids —</strong> It’s Steph’s snack of choice, so maybe it made sense to <a href="https://about.underarmour.com/news/2019/10/introducing-curry-7-sour-patch-kids-colorways">collaborate</a> with candymaker. This image was taken in a game between the Warriors and the Wizards on March 1. <cite>Noah Graham, NBAE via Getty Images/AFP/file</cite></p></div></div></div><div><strong>FROM THE ARCHIVES:</strong></div><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/PPMYSgCWhXg?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

<p>Under Armour announced on Monday a plan to launch a line of apparel and sneakers behind the Warriors superstar guard and the public face of the company.</p>

Under Armour announced on Monday a plan to launch a line of apparel and sneakers behind the Warriors superstar guard and the public face of the company.