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From Pizza Hut to the free press: Gorbachev's years after power

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Agence France-Presse

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="President of the United States of America Ronald Reagan (L) meets with president of the Soviet Union Mikhail Gorbachev (R) in Geneva, during a two-day summit between the superpowers in Geneva, Switzerland, 21 November 1985 (reissued 30 August 2022). According to a Moscow Central Clinical Hospital statement, former Soviet president Mikhail Gorbachev has died at the age of 91. As a supporter of the de-Stalinization programs of his predecessor Nikita Khrushchev, Gorbachev initiated numerous reforms during his tenure. He signed a nuclear arms treaty with the United States and withdrew the Soviet Union from the Soviet-Afghan war. His policies created freedom of speech and press, and decentralized fiscal policy planning and execution to increase efficiency. Gorbachev was the last leader of the Soviet Union, overseeing Russia’s transition from one party rule to fragile democracy. EPA-EFE/STR" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/overseas/08/31/20220831-reagan-gorbachev-epa.jpg"/><figcaption>President of the United States of America Ronald Reagan (L) meets with president of the Soviet Union Mikhail Gorbachev (R) in Geneva, during a two-day summit between the superpowers in Geneva, Switzerland, 21 November 1985 (reissued 30 August 2022). According to a Moscow Central Clinical Hospital statement, former Soviet president Mikhail Gorbachev has died at the age of 91. As a supporter of the de-Stalinization programs of his predecessor Nikita Khrushchev, Gorbachev initiated numerous reforms during his tenure. He signed a nuclear arms treaty with the United States and withdrew the Soviet Union from the Soviet-Afghan war. His policies created freedom of speech and press, and decentralized fiscal policy planning and execution to increase efficiency. Gorbachev was the last leader of the Soviet Union, overseeing Russia’s transition from one party rule to fragile democracy. <em>EPA-EFE/STR</em></figcaption></figure></div><p>MOSCOW, Russia - A Soviet reformer, Mikhail Gorbachev continued to innovate after leaving the Kremlin -- as the first leader in Russia&#x27;s modern history to play a public role in his years after power.</p><p>Tsars and Soviet leaders had for centuries died in their posts or, in the case of General Secretary Nikita Khrushchev, spent the end of their lives in obscurity after being forced from office.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/overseas/08/31/22/mikhail-gorbachev-last-soviet-leader-dead-at-91">Mikhail Gorbachev, last Soviet leader, dead at 91</a></li></ul><p>Here is how Gorbachev carved his own post-power course over some three decades: </p><div><strong>Advertisements</strong></div><p>Gorbachev appeared in advertising campaigns for Western brands to raise money for his newly formed foundation, against the advice of some close to him.</p><p>Most notorious of these appearances was a Pizza Hut ad that saw the former president of the USSR walk across Red Square and into a franchise of the American chain. </p><p>Diners there are debating the legacy of Gorbachev&#x27;s reforms, but finally rise to toast the ex-leader for bringing Pizza Hut to Russia.</p><p>A 2007 campaign for the luxury fashion brand Louis Vuitton showed Gorbachev looking out of a car at the Berlin Wall, with a monogrammed bag at his side and the slogan: &quot;A journey brings us face to face with ourselves&quot;. </p><div><strong>Comeback attempt</strong></div><p>Gorbachev stood on a centrist platform in the 1996 presidential election but received less than one percent of the vote. </p><p>His long-time rival Boris Yeltsin, despite polling in the single digits in the months leading up to the poll, won hands down after securing the backing of media-controlling oligarchs. </p><p>The ex general secretary&#x27;s drubbing may have ultimately served his cause, as it showed Yeltsin -- who had been seeking to rein in Gorbachev -- that he was no longer a political threat.</p><p>Gorbachev helped form a short-lived social democratic party at the turn of the millennium but never ran for office again.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Russian President Vladimir Putin and former Soviet leader Mikhail Gorbachev talk during a press conference in the northern village of Schleswig, Germany, December 21, 2004. Carsten Rehder, EPA-EFE/GERMANY OUT/file" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/overseas/08/30/20220830-putin.jpg"/><figcaption>Russian President Vladimir Putin and former Soviet leader Mikhail Gorbachev talk during a press conference in the northern village of Schleswig, Germany, December 21, 2004. <em>Carsten Rehder, EPA-EFE/GERMANY OUT/file</em></figcaption></figure></div><div><strong>The international scene</strong></div><p>The ex-president followed the lead of many Western heads of state, with lucrative foreign lecture tours, a series of memoirs and a foundation in his name. </p><p>In 1992 Gorbachev also founded the international environmental NGO Green Cross. Long after leaving power, he continued to meet with world leaders to promote green causes.</p><p>He celebrated his 80th birthday in 2011 with a marathon charity gala at London&#x27;s Albert Hall -- hosted by Sharon Stone and Kevin Spacey, and featuring tributes from the likes of Bono and Bill Clinton.</p><p><strong>The press</strong><br/><br/>The man who initiated the process of &quot;glasnost&quot;, or openness, was in the 1990s an early investor in the opposition newspaper Novaya Gazeta. </p><p>The publication has been a platform for dissenting voices during President Vladimir Putin&#x27;s rule and several of its staff, including investigative journalist Anna Politkovskaya, have been murdered for their reporting. </p><p>Gorbachev continued to give interviews and comment on global affairs until the end of his life. </p><p>Novaya Gazeta, whose chief editor Dmitry Muratov last year won the Nobel Peace Prize, suspended publication in late March until the end of Moscow&#x27;s military intervention in Ukraine.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/spotlight/12/10/21/ressa-muratov-receive-nobel-peace-prize">Journalists Maria Ressa, Dmitry Muratov receive Nobel Peace Prize</a></li></ul><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=1863935" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><p>Russia&#x27;s communications regulator in July demanded that the website and print edition of Novaya Gazeta be stripped of its license. </p><div><strong>Family</strong></div><p>The great tragedy of Gorbachev&#x27;s post-power life was the loss of his wife Raisa, who died of leukaemia in 1999 at the age of 67. </p><p>The last Soviet leader spent his final years in a modest country house to the west of Moscow, where he and Raisa had lived when they moved to the capital years earlier.</p><p>He lived with a housekeeper and a small security staff, according to press profiles and documentaries, coming into Moscow regularly for events and to visit his foundation. </p><p>bur/jv</p><div><strong>© Agence France-Presse</strong></div>

A Soviet reformer, Mikhail Gorbachev continued to innovate after leaving the Kremlin -- as the first leader in Russia's modern history to play a public role in his years after power.