IKEA to cut prices of home 'essentials', expand further in PH

Benise Balaoing, ABS-CBN News

MANILA -- IKEA Philippines is planning to reduce the prices of some home essentials this year.Speaking on ANC&#x27;s &quot;Business Roadshow,&quot; IKEA Philippines and Singapore country retail manager Gerard Jansen said they already slashed some of their prices in 2023 to help more Filipinos amid rising inflation.&quot;You know we’ve reduced I think 10 percent of our total range of products by at least 15 percent last year. 2023. It accounts for about 900 articles,&quot; he said.&quot;We will continue to support the many Filipino households, we are planning for 5 percent and a little bit more in 2024 to continue to reduce price, especially for those articles that are essential in every household,&quot; he added.<ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/amp/life/01/18/24/deals-of-the-week-january-18-22-2024">Deals of the week: January 18-22, 2024</a></li></ul>Some of the items covered by the price cuts are plates, spoons, forks, pillows, mattresses, clothes storage items, and study tables for children.&quot;So I think that will support the Filipino households through these difficult times. And then we will continue our journey with e-commerce, and I suppose when we reach a sufficient volume then we will continue to see if we can expand further with physical stores beyond Manila,&quot; Jansen said.IKEA Philippines has revealed that their online store in the Philippines has already reached major cities like Davao and Iloilo.Jansen said they are expanding to Cagayan de Oro in 2 weeks.&quot;Cagayan de Oro, I think we’ve already, soon we will start in 2 weeks, February 1st, I think we’ll start providing services that are already available, for example, home delivery service and assembly service and through collection points also.&quot;The executive also said they aim to put more collection points in other key cities in the Philippines. <div>--ANC, 17 January 2024</div>

IKEA Philippines is planning to reduce the prices of some home essentials this year.

IKEA to cut prices of home 'essentials', expand further in PH | ABS-CBN

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IKEA to cut prices of home 'essentials', expand further in PH

IKEA to cut prices of home 'essentials', expand further in PH

Benise Balaoing,

ABS-CBN News

Published Jan 17, 2024 06:23 PM PHT

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Updated Jan 19, 2024 01:33 PM PHT

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