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Kraver's Canteen brings cloud kitchen to next level using meta-experience

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ABS-CBN News

Cloud kitchen operator Kraver&#x27;s Canteen is using the metaverse to keep food delivery enticing for consumers as dine-in options start to pick up.On its website, consumers can order from Kraver&#x27;s Canteen&#x27;s lineup of food brands available on its virtual food hall. In an interview with ANC, co-founder Eric Dee said cloud kitchens should offer more to be able to compete with dine-in restaurants, operations of which have returned to full capacity in areas under the lowest pandemic alert.&quot;Our belief is that you need to have a unique selling point in the delivery space to compete with brick and mortar spaces, now more crucial than ever,&quot; Dee said.The cloud kitchen experience should also &quot;shift gears&quot; as delivery becomes less and less a necessity due to the easing of COVID-19 restrictions, Kraver&#x27;s Canteen co-founder Victor Lim said.&quot;Everyone is going back out. It’s not an opportunity being lost for cloud kitchen, it’s just that we need to shift gears, make it more thoughtful, more a little bit of effort in everything we do,&quot; Lim said.&quot;If a customer will order a delivery, we need to make it worthwhile, equally as good if not better than what we’re getting in the dining space,&quot; he added.Aside from the technical aspect, Kraver&#x27;s Canteen also utilizes other food delivery innovations such as self-heating containers.

Cloud kitchen operator Kraver's Canteen is using the metaverse to keep food delivery enticing for consumers as dine-in options start to pick up.