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Kamala Harris is not yet the Democratic Party's candidate for president but her status online is already clear: she is a meme.

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Reuters

<div><br/></div><p>Kamala Harris is not yet the Democratic Party&#x27;s candidate for president but her status online is already clear: she is a meme.</p><p>In the latest testament to her viral presence among Gen Z, British pop sensation Charli XCX name-checked her in a weekend tweet that called the vice president a &quot;brat.&quot;</p><p>And Harris&#x27; campaign is leaning into it.</p><p>Soon after the artist tweeted &quot;kamala IS brat&quot; on Sunday night (July 21) - giving Harris the name of her latest album – the U.S. vice president adopted the album&#x27;s lime green aesthetic for her &quot;Kamala HQ&quot; account.</p><div><a class="fr-green fr-strong" href="https://news.abs-cbn.com/world/2024/7/22/flood-of-falsehoods-target-kamala-harris-after-biden-drops-out-721">READ: Flood of falsehoods target Kamala Harris after Biden drops out</a></div><p>Charli XCX was acknowledging something that had already taken off online, where viral memes were featuring video clips of Harris dancing and joking against Charli XCX tracks.</p><p>Brat, the singer has explained, is &quot;that girl who is a little messy and likes to party and like maybe says some like dumb things sometimes, who like feels herself but then also like maybe has a breakdown... It’s brat, you’re brat, that’s brat.&quot;</p><p>Her tweet on Sunday sent the trend soaring, a phenomenon that could help Harris&#x27;s outreach to younger voters that could play a pivotal role in the Nov. 5 election.</p><p>That contrasts not only with 78-year-old Republican rival Donald Trump, but with Harris&#x27;s 81-year-old boss, President Joe Biden, who quit the race at the weekend and endorsed his vice president as his replacement at the top of the ticket.</p><p>A spokesperson for Charli XCX declined a request for an interview.</p><p>The &#x27;brat&#x27; trend joins another Harris viral meme - audio from a 2023 speech that was pilloried before by critics, but is now embraced by Gen Z as a sort of existential philosophy.</p><p>&quot;&#x27;You think you just fell out of a coconut tree?&#x27;&quot; Harris asks in the speech, quoting what her mother used to say, before laughing and then growing serious. &quot;You exist in the context of all in which you live and what came before you.&quot;</p><p>The Internet hive mind has adopted a coconut emoji as an unofficial campaign symbol for Harris. TikTokers have used sound from the &quot;coconut tree&quot; speech in at least 3,000 videos, according to TikTok.</p><p>Harris&#x27;s membership in Alpha Kappa Alpha - the first Black Greek-letter sorority - at Howard University in Washington, D.C., is also sparking viral engagement online.</p><p>To be sure, Harris has her share of haters online. Critics have pushed clips aimed at portraying her in a negative light, including compilations of her boisterous laugh, after Trump himself referred to her as &quot;Laffin&#x27; Kamala.&quot;</p><p>Younger voters, who overwhelmingly vote Democratic, had so far been unenthusiastic about a presidential race between Biden and Trump, 78 years old.</p><div><em>(Production: Omar Younis)</em></div><div><br/></div><div><br/></div><div><br/></div>

<p>Kamala Harris is not yet the Democratic Party's candidate for president but her status online is already clear: she is a meme.</p>

The internet says Kamala Harris is 'brat,' and her campaign is embracing it

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The internet says Kamala Harris is 'brat,' and her campaign is embracing it

Reuters

Published Jul 23, 2024 12:53 PM PHT

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Kamala Harris

US elections

US politics

Charli XCX

brat summer

Alpha Kappa Alpha

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