Push Admin

US Vice President and Democratic presidential candidate Kamala Harris speaks at the Hendrick Center for Automotive Excellence on the Scott Northern Wake Campus of Wake Tech Community College in Raleigh, North Carolina, on August 16, 2024. Allison Joyce, AFP

US Vice President and Democratic presidential candidate Kamala Harris speaks at the Hendrick Center for Automotive Excellence on the Scott Northern Wake Campus of Wake Tech Community College in Raleigh, North Carolina, on August 16, 2024. - Harris is unveiling an economic blueprint heavy on popular measures to cut costs for Americans, while attacking powerful companies for price gouging, as she fleshes out her election platform ahead of the Democratic National Convention. (Photo by Allison Joyce / AFP)

Article (news)

VP Kamala Harris unveils economic agenda at election campaign event

Agence France-Presse

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1725688563839AFP__20240816__36EE6DG__v1__HighRes__VpKamalaHarrisUnveilsEconomicAgendaAtElectionCa.jpg" style="width:950px" class="fr-fic fr-dib" alt="US Vice President and Democratic presidential candidate Kamala Harris speaks at the Hendrick Center for Automotive Excellence on the Scott Northern Wake Campus of Wake Tech Community College in Raleigh, North Carolina, on August 16, 2024. Allison Joyce, AFP"/><span class="fr-inner" style="text-align:left">US Vice President and Democratic presidential candidate Kamala Harris speaks at the Hendrick Center for Automotive Excellence on the Scott Northern Wake Campus of Wake Tech Community College in Raleigh, North Carolina, on August 16, 2024. <em>Allison Joyce, AFP</em></span></span></span></div><p>WASHINGTON -- US presidential hopeful Kamala Harris appears to be taking a leaf out of rival Donald Trump&#x27;s playbook by focusing on evoking emotion, rather than explaining policy, on the campaign trail -- and she&#x27;s hoping her appeal to &quot;joy&quot; will help her beat the Republican at his own game.</p><p>Since taking over from President Joe Biden at the top of the Democratic Party&#x27;s ticket in July, Harris has had to run her campaign in fast-forward, with just months to go before the November election.</p><p>With few exceptions she has avoided press conferences, interviews and lengthy discussions on policy. Instead, her official coronation at the Democratic National Convention focused on one pervasive theme: &quot;joy.&quot;</p><p>And the vibe-heavy approach appears to be working.</p><p>While Biden was lagging behind Trump, Harris has pulled back into the race, with the two candidates running neck-and-neck in six key battleground states, according to the latest polls.</p><p>The shift to evoking a primarily emotional message, experts say, is an effective political strategy.</p><p>&quot;We think we think like scientists, carefully and objectively weighing the evidence and facts before us,&quot; said Jennifer Mercieca, a communications professor at Texas A&amp;M University.</p><p>&quot;But we actually think like lawyers, building a case for our preferred position.&quot;</p><p>The appeal to so-called emotional truths -- things that &quot;feel true,&quot; even if they are not rooted in empirical evidence -- is powerful, she said.</p><p>&quot;When speakers try to persuade based on affective truth it&#x27;s harder to hold them accountable because it&#x27;s difficult to argue against a feeling.&quot;</p><div><a class="fr-green fr-strong" href="https://news.abs-cbn.com/world/2024/9/6/first-ballots-to-go-out-raising-curtain-on-2024-us-election-1713" rel="noopener noreferrer" target="_blank">READ: First ballots to go out, raising curtain on 2024 US election</a></div><div><a class="fr-green fr-strong" href="https://news.abs-cbn.com/world/2024/9/4/harris-trump-return-to-trail-as-debate-looms-053">READ: Harris, Trump return to trail as debate looms</a></div><div><strong>- Moving away from Biden -</strong></div><div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="3068038"></ivs-player></div><script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script><p>The shift from Biden&#x27;s campaign -- which presented an argument based heavily on Trump being &quot;a threat to democracy&quot; -- has been striking.</p><p>Since he dropped out, a New York Times/Siena poll &quot;found that anger and resignation had been subsiding among voters of both parties, while joy had jumped.&quot;</p><p>Mashail Malik, an assistant professor of government at Harvard University, said Harris&#x27;s shift can be explained by the &quot;exhaustion&quot; that negative emotions can cause.</p><p>&quot;I think fear was failing to fully inspire a wider range of potential Democratic voters, many of whom are exhausted from the negativity that had so overtaken the news cycle,&quot; she said.</p><p>&quot;The messaging about joy seems designed to alleviate some of this exhaustion and to offer an alternative to fear.&quot;</p><p>Moreover, she argues, it offers a way for Harris to differentiate herself from her current boss Biden.</p><p>That gets much harder when drilling down on issues, rather than atmospherics.</p><p>On US support for Israel&#x27;s war in Gaza, for example, Harris has tried to satisfy Democratic critics mostly through a shift in tone on the massive loss of civilian Palestinian life. That, however, is not likely to heal the small but significant rift in the party.</p><div><strong>- Trump&#x27;s appeals -</strong></div><div><strong><span class="fr-img-caption fr-fic fr-dib" style="width:960px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1725688618840AFP__20240514__34RM2MV__v1__Preview__UsPoliticsJusticeCourtTrump.jpg" style="width:960px" class="fr-fic fr-dib" alt="Former US President Donald Trump talks to reporters while standing with his attorney Todd Blanche at the end of the day of his trial for allegedly covering up hush money payments linked to extramarital affairs, at Manhattan Criminal Court in New York City, on May 14, 2024. Justin Lane, AFP/File"/><span class="fr-inner" style="text-align:left">Former US President Donald Trump talks to reporters while standing with his attorney Todd Blanche at the end of the day of his trial for allegedly covering up hush money payments linked to extramarital affairs, at Manhattan Criminal Court in New York City, on May 14, 2024. <em>Justin Lane, AFP/File</em></span></span></span></strong></div><p>Republican candidate Trump has been using appeals to emotions for years, with his speeches often heavy on rhetoric and light on facts -- or filled with outright fictions.</p><p>This campaign, the former president has focused on what he calls an &quot;invasion&quot; of migrants into the United States. He calls US cities &quot;war zones.&quot;</p><p>&quot;Kamala Harris will deliver crime, chaos, destruction and death,&quot; he said in a recent campaign speech in Michigan.</p><p>In an August 27 interview with talk show host Phil McGraw, Trump repeated a frequent line from his stump speech: &quot;If she wins, they&#x27;re going to destroy our country.&quot;</p><p>The apocalyptic messaging might be misleading but it speaks to emotions that Trump&#x27;s supporters consider true.</p><p>Malik said Trump&#x27;s appeals to pride and resentment are &quot;very similar to populist leaders around the world, including not only in Europe but also in Latin America and South Asia.&quot;</p><p>&quot;It&#x27;s a familiar story,&quot; she said. &quot;And it usually doesn&#x27;t end well.&quot;</p><div><strong>© Agence France-Presse</strong></div><div><br/></div><div><br/></div><div><br/></div>

<p>Since taking over from President Joe Biden at the top of the Democratic Party's ticket in July, Harris has had to run her campaign in fast-forward, with just months to go before the November election.</p>

Since taking over from President Joe Biden at the top of the Democratic Party's ticket in July, Harris has had to run her campaign in fast-forward, with just months to go before the November election.

Weaponizing 'joy': Harris tries to beat Trump at his own game

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

World

Weaponizing 'joy': Harris tries to beat Trump at his own game

Agence France-Presse,

Asad Hashim

Published Sep 07, 2024 02:39 PM PHT

Read More:

US elections

US politics

Kamala Harris

Donald Trump

United States

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.