With the 2020 Miss Universe Philippines pageant all set to happen this Sunday, October 25, the pageant’s creative and events director Jonas Gaffud revealed the new look and story behind this year’s crown for the top title.

He wrote, “The crown represents the achievement of one’s mind over body as a Filipina. It will be a symbol of triumph over one’s journey of trials, hard work and perseverance in obtaining one’s dream. A dream that has become a reality that would inhabit her mind, heart and spirit.

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The 2020 Miss Universe Philippines Crown. The crown represents the achievement of one’s mind over body as a Filipina. It will be a symbol of triumph over one’s journey of trials, hard work and perseverance in obtaining one’s dream. A dream that has become a reality that would inhabit her mind, heart and spirit. The elements of the FILIPINA crown reflect the true meaning of womanhood. The swirl of leaves are like the lives of every woman who seeks success in different forms yet still keeps the Filipino values in their hearts. Every diamond embedded in each leaf lusters like smiles that sparkle the lives of people that she encounters. The yellow pearls express creativity, intelligence, optimism and fear of God - characteristics that make every Filipina a gem in her family. Sapphire, Ruby and Topaz represent the flag of every proud Filipina, a woman who believes in the beauty of her race, the strength that runs in the veins of her blood and the beat of her heart that would always describe a true FILIPINA. #missuniversephilippines

A post shared by Jonas Antonio Gaffud (@jonasempire.ph) on Oct 20, 2020 at 5:26am PDT

“The elements of the FILIPINA crown reflect the true meaning of womanhood. The swirl of leaves are like the lives of every woman who seeks success in different forms yet still keeps the Filipino values in their hearts. Every diamond embedded in each leaf lusters like smiles that sparkle the lives of people that she encounters. The yellow pearls express creativity, intelligence, optimism and fear of God - characteristics that make every Filipina a gem in her family. Sapphire, Ruby and Topaz represent the flag of every proud Filipina, a woman who believes in the beauty of her race, the strength that runs in the veins of her blood and the beat of her heart that would always describe a true FILIPINA.”

View this post on Instagram

The 2020 Miss Universe Philippines Crown. The crown represents the achievement of one’s mind over body as a Filipina. It will be a symbol of triumph over one’s journey of trials, hard work and perseverance in obtaining one’s dream. A dream that has become a reality that would inhabit her mind, heart and spirit. The elements of the FILIPINA crown reflect the true meaning of womanhood. The swirl of leaves are like the lives of every woman who seeks success in different forms yet still keeps the Filipino values in their hearts. Every diamond embedded in each leaf lusters like smiles that sparkle the lives of people that she encounters. The yellow pearls express creativity, intelligence, optimism and fear of God - characteristics that make every Filipina a gem in her family. Sapphire, Ruby and Topaz represent the flag of every proud Filipina, a woman who believes in the beauty of her race, the strength that runs in the veins of her blood and the beat of her heart that would always describe a true FILIPINA. #PhenomenalWoman #Filipina

A post shared by Jonas Antonio Gaffud (@jonasempire.ph) on Oct 20, 2020 at 6:03am PDT

He made more personal caption in another post, emphasizing his pride in being Pinoy. “I took a photo of the crown during the day. Can’t help but feel the joy looking at it. The craftsmanship, the details, the symbol. Proud to be Filipino. 🇵🇭💙”

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I took a photo of the crown during the day. Can’t help but feel the joy looking at it. The craftsmanship, the details, the symbol. Proud to be Filipino. 🇵🇭💙

A post shared by Jonas Antonio Gaffud (@jonasempire.ph) on Oct 20, 2020 at 6:22am PDT

Before he was announced as the pageant’s creative and events director, Jonas was known for being a talent manager, pageant mentor, and former head of the Aces and Queens beauty camp which trained 2015 Miss Universe Pia Wurtzbach, 2013 Miss World Megan Young, and 2016 Miss International Kylie Verzosa. He was also credited for having discovered beauty queens like Janine Tugonon, Shamcey Supsup, and Venus Raj. He is also the owner of one of the country’s top modeling agencies, Mercator Artist and Model Management.

For 99 pesos, pageant fans can watch the preliminaries of the Miss Universe Philippines pageant on KTX.ph. For details click here.