Ria Atayde shares why she ventured into producing | ABS-CBN

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Ria Atayde shares why she ventured into producing

Toff C.

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Ria Atayde shared the story of how she became a producer.

The Kapamilya actress is one of the CEO and President of Nathan Studios, which produces series and films. She founded the company with her family.

In a recent interview with ANC's Headstart, the Kapamilya actress relayed that it was during the pandemic when their family decided to venture into producing content.

"I think amidst the pandemic, there was just a demand for more content and given what happened to our network, our family felt that there was a need for us to step up and kind of offer what we could. That how we came up with Nathan Studios," she remarked.

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Ria said that her college degree has been aiding her in navigating her new role.

“If anything, I feel like my college degree has been a huge help now more than ever. Because I took up Communications and it goes hand in hand with what we are currently doing. It’s just been fun,” she stated.

Though she confessed that she is still adjusting to her new role saying, "It’s been a little bit harder. There’s a little bit attachment when it comes to the film or the series when you’re an actress, and there’s a different sort of attachment when you’re the producer. That’s what I am trying to still maneuver," she added.

Nathan Studios is currently bringing the Japanese film Monsters to Philippine theaters. It will start screening in local theaters on October 11.

“We want to bring the Filipino products out and we also want to bring good films and series that we see into the Philippines to kind of like widen the range of genres that we get here in the country,” she said.

Other projects that Nathan Studios produced are Cattleya Killer, Misis Piggy, and Topakk. 

"Nathan Studios is a production outfit committed to delivering groundbreaking content. With different projects spanning series, movies, and live events, the studio has consistently showcased narratives that challenge conventions and resonate deeply with audiences,” Ria said in a past interview with ABS-CBN News.  

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