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Liza Soberano becomes Chief Advocacy Officer for digital banking brand

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Lance Paolo Lim

<p>Liza Soberano has been the talk of the town recently for her statements about making big changes — particularly about taking control of her career. While her moves received mixed reactions from fans, it seems there’s no holding back for the young star from pursuing her passions in life.</p><p>Apart from finally chasing after her Hollywood dreams and fulfilling her passion for music, Liza — or Hope as she wants to be called these days — embarks on new roles that go beyond the responsibilities of an endorser. Liza officially joined the family of the country’s no. 1 digital banking app both as Brand Ambassador and Chief Advocacy Officer.</p><p>But what does being a Chief Advocacy Officer mean? Well, apart from breaking the mold of traditional celebrity endorsements, Liza also aims to change the game for the world of marketing financial services as she will champion financial inclusion and key initiatives for the brand.</p><div><a href="https://push.abs-cbn.com/2022/8/12/fresh-scoops/liza-soberano-confirmed-her-hollywood-debut-201758"><strong>READ: Liza Soberano confirmed to make her Hollywood debut in ‘Lisa Frankenstein’<br/></strong></a></div><p>Among her first projects are joint initiatives for Save the Children where Liza has been an ambassador since 2021. Save The Children is the world’s leading independent organization for children.  </p><p>&quot;The past year has given me an opportunity to reflect on what I want for my life and my career. And when it comes to brands, I&#x27;ve decided to be more intentional about my partnerships. I want to work with brands that resonate with me personally, with products I actually use, and with companies I believe in,” she said.</p><div><a href="https://push.abs-cbn.com/2023/2/28/liza-soberano-says-she-s-still-in-constant-communication-with-her-abs-cbn-family-2105"><strong>READ: Liza Soberano says she’s still in constant communication with her ABS-CBN family <br/></strong></a></div><p>“I&#x27;m excited for everyone to level up their banking experience with me through Maya because I love using their app. On top of that, working with Maya truly feels like a level up for me—it&#x27;s a joy to collaborate with them creatively, and I&#x27;m excited for the professional challenge of becoming their Chief Advocacy Officer,&quot; she added.</p><p>Liza has also done more than just representation for the brand as she also took part in co-creating the brand’s latest campaign which she starred in, going beyond her usual work as an actress in front of the camera.</p><p>Watch her first film project HERE:</p><div><iframe width="956" height="538" src="https://www.youtube.com/embed/KCUHDCXq_bQ" title="Hope presents Liza" frameBorder="0" allowfullscreen=""></iframe></div><p>One of Liza’s exciting projects is an upcoming Hollywood film starring Kathryn Newton and Cole Sprouse. She is also set to release new music under James Reid’s label Careless.</p>

<p>Liza Soberano herself co-created her latest campaign, a short film for the digital banking app. </p>

Liza Soberano herself co-created her latest campaign, a short film for the digital banking app.

Liza Soberano becomes Chief Advocacy Officer for digital banking brand

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Liza Soberano becomes Chief Advocacy Officer for digital banking brand

Pao Apostol

Published Mar 01, 2023 03:49 PM PHT

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liza soberano

james reid

maya

Kathryn Newton

Liza

Liza Soberano

Save The Children

Cole Sprouse

James Reid

Save the Children

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