Thousands flocked to the New Frontier Theatre last June 28-30, 2024 for BINIverse, the first-ever solo concert of the Nation’s Girl Group. The 3-day concert was an instant success, with tickets sold out within hours.

The girls of BINI have truly given Filipinos something to be proud of, with their talents already reaching the global stage. What is more admirable is how Mikha, Stacey, Aiah, Maloi, Sheena, Colet, Gwen, and Jhoanna all represent the unique character and spirit of the Filipinos in their own way, raising the flag with pride.

The same spirit is embodied by NutriAsia’s Locally, a homegrown brand of standout Filipino flavors. From soundcheck to exit, Locally kept the concert-goers refreshed with their delicious juices and treats.  

Their booth stood out with its festive and tropical vibe. By simply presenting their ticket, Blooms could already claim their NutriAsia tote bag filled with treats like Locally, UFC Overload, Fun Chow, and Oppa Mixes that they can enjoy at home with their loved ones.

Just like their BINI biases, Blooms are known for their high energy. This was evident even before the concert began, with BINI fans hardly able to contain their excitement for the much-awaited concert.

While waiting, Blooms happily took part in the “Choose Your Juice Roulette Game” where they would predict on which unique Locally flavor the roulette would stop. If they guessed right, they again get a goodie bag of treats!

Aside from group performances, what Blooms were eagerly waiting for were the girls’ solo productions. Each one carried a special meaning for each member and gave a sneak peek at the girls’ personal BINIverse as they showcased their unique beauty and talent.

Similarly, while all of Locally’s variants are made with natural fruits and infused with Vitamin C to boost immunity, each one has its distinct flavor and witty name that makes them stand out. For their blended juice drinks, there’s Wake Me Up Before You MANGO-go, CALAMANSI’z The Day, Betcha by GUAVA Wow, You’ve DALANDAN It Again, GUYABANO-body But You, POMELOng & Lasting Love, and TAMARIND My Bell. They also have the classic Merci BUCO for coconut juice lovers. Locally also has their Superfruits line, with power flavors like Passionfruit, Mangosteen, and Dragonfruit.

Just the thought of BINI is enough to put one in a dancing mood. Who hasn’t grooved to the beats of BINI’s “Pantropiko” and “Salamin, Salamin”? True Blooms definitely did not back away from Locally’s “BINI-DA Dance Challenge”. In fact, they welcomed the chance to showcase their dance moves as they chose their favorite BINI song, danced with a Locally juice drink, and posted their video on Tiktok. This earned them another goodie bag with NutriAsia treats.

By the time the Blooms entered the theater, they were all set for the concert. The almost 3-hour concert kept fans cheering and singing along, with no downtime. The night ended on a happy note, with huge inflated balls, blue balloons, and colorful confetti raining down on the audience. Everyone was in high spirits, pumped up by the girls’ energy and memories of a night to remember.

BINIverse is a gift that keeps on giving, and concert-goers were showered with treats even as they exited the theater. Locally was present to make sure everyone went home with a pack of their healthy beverages.

On Day 3 of BINIverse, the Nation’s Girl Group dropped another major announcement: The GRAND BINIverse is already scheduled on October 4, 2024 at the Smart Araneta Coliseum, and the girls are prepping to conquer the Big Dome.

Filipino ingenuity is truly something to be proud of, both here and on the international market. It is time to go all out in supporting local artists like BINI and Filipino-made products like Locally, and showcase top-tier Filipino talents to the world.