[{"columns":[{"span":"12","editable":true,"modules":[{"name":"articleOOP","source":"NA","attributes":{},"options":{},"sourceType":"ADV","adPosition":"top","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"commonHeaderWithTickerOneDomain","source":"menuList","canChangeLayout":true,"canChangeSource":true,"offset":0,"attributes":{"logo":{"url":"ABS-CBN_OneDomain_Logo.png","deskWidth":"160.16px","deskHeight":"28px","mobileWidth":"160.16px","mobileHeight":"28px","mobileOpenWidth":"176.4px","mobileOpenHeight":"30px"},"showWeather":true,"showTraffic":true,"showHoroscope":true,"horoscopeImages":["Leo.png","Virgo.png","Taurus.png","Aries.png","Libra.png","Cancer.png","Gemini.png","Pisces.png","Scorpio.png","Aquarius.png","Capricorn.png","Sagittarius.png"],"tickerBreakingNews":"#CA1212","tickerDefault":"#0066B2","tickerSourceName":"ticker","marginBottomDesk":"-72px","marginBottomMobile":""},"options":{},"sourceType":"menu","adPosition":"top","nextComponent":{"name":"articleMastHeadWithTicker","adPosition":"mid","source":"NA"},"nextCompArticle":{"name":"autoCyclingTicker","source":"ticker"},"data":[{"headerView":[{"title":"News","sectionTitle":"Breaking News & Headlines in the Philippines | ABS-CBN News","pageDescription":"Stay updated with the latest breaking news, in-depth reports, and exclusive interviews. Get your trusted news coverage from ABS-CBN News.","link":"news","footerColumn":1,"redirect":true,"subMenuItems":[{"title":"Nation","pageTitle":"Nationwide Updates & Political News | ABS-CBN News Nation","pageDescription":"Get the latest national news, covering politics, society, and current events in the Philippines. Stay informed with ABS-CBN's comprehensive reports.","link":"news/nation"},{"title":"Regions","pageTitle":"Local News and Regional Updates in the Philippines | ABS-CBN Regions","pageDescription":"Stay informed on the latest news and developments from the different regions in the Philippines with in-depth coverage from ABS-CBN News.","link":"news/regions"},{"title":"World","pageTitle":"International News & Global Headlines | ABS-CBN News World","pageDescription":"Keep up with global news stories and international updates. ABS-CBN News brings you the latest from around the world.","link":"news/world"},{"title":"Health & Science","pageTitle":"Health & Science News | ABS-CBN Latest Updates","pageDescription":"Stay informed with the latest health and science news from ABS-CBN. Explore topics from medical breakthroughs to scientific discoveries in the Philippines.","link":"news/health-science"},{"title":"Business","pageTitle":"Business News & Economic Trends in the Philippines | ABS-CBN News","pageDescription":"Get the latest business news, market updates, and expert insights. Stay informed on the Philippine and global economy with ABS-CBN News.","link":"news/business"},{"title":"Technology","pageTitle":"Technology | Latest Updates on Gadgets & Innovations","pageDescription":"Explore the latest in tech news, gadgets, and digital innovations. Stay ahead with updates from ABS-CBN's Tech News section.","link":"news/technology"},{"title":"Weather & Traffic","pageTitle":"Weather & Traffic News for the Philippines | ABS-CBN News","pageDescription":"Stay ahead of the weather and traffic conditions with ABS-CBN's reliable forecasts and updates for safer travel across the Philippines.","link":"news/weather-traffic"},{"title":"Calamity Hub","pageTitle":"Calamity Hub | ABS-CBN News","pageDescription":"Read the latest news and updates on typhoons, earthquakes, and other natural disasters with ABS-CBN, a leading news network in the Philippines.","link":"calamity-hub","ogImage":"calamity-hub-og-image.png"},{"title":"Fact Check","pageTitle":"Fact Check | Verify News & Claims with ABS-CBN","pageDescription":"Stay informed with ABS-CBN's Fact Check section. Verify news, debunk false claims, and get accurate information to combat misinformation.","link":"news/factcheck","ogImage":"factcheck-thumb.png"},{"title":"Lotto Results","pageTitle":"Philippine Lotto Results | ABS-CBN News","pageDescription":"Check out the latest lotto results in the Philippines and search for previous draws with ABS-CBN, the leading news and entertainment network in the country.","link":"news/lotto-results","ogImage":"LottoResults_OG_Image.png"},{"title":"War On Drugs","pageTitle":"War On Drugs | ABS-CBN","link":"war-on-drugs"},{"title":"SALN ","pageTitle":"SALN Tracker and Updates | ABS-CBN News","pageDescription":"See the Statements of Assets, Liabilities, and Net Worth (SALN) of public officials in the Philippines easily with ABS-CBN, a leading news network in the country.","link":"news/saln"}]},{"title":"Entertainment","sectionTitle":"ABS-CBN Entertainment | Latest Filipino TV Shows, Movies & News","pageDescription":"Discover the latest in ABS-CBN Entertainment - TV shows, movies, music, and exclusive events. Stay updated with the best in Filipino entertainment.","link":"entertainment","redirect":true,"footerColumn":0,"subMenuItems":[{"title":"Showbiz","sectionTitle":"Latest Showbiz News & Updates | ABS-CBN Showbiz Entertainment","pageDescription":"Get the latest showbiz news, updates on celebrities, movies, music, and more at ABS-CBN. Your ultimate source for all things entertainment.","link":"entertainment/showbiz","subMenuItems":[{"title":"Celebrities","pageTitle":"Filipino Celebrities | ABS-CBN Showbiz Celebrity News","pageDescription":"Discover the latest updates and news about favorite Filipino celebrities. From exclusive interviews to stories, explore the world of showbiz on ABS-CBN.","link":"entertainment/showbiz/celebrities"},{"title":"Movies & Series","pageTitle":"Top Filipino Movies & Series Reviews | ABS-CBN Showbiz Movies","pageDescription":"Stay updated on Filipino movies and series, box office hits, and upcoming releases. Discover ABS-CBN's entertainment world with exclusive features and reviews.","link":"entertainment/showbiz/movies-series"},{"title":"Music","pageTitle":"Latest Filipino Music & Artists | ABS-CBN Showbiz Music","pageDescription":"Stay updated with the latest hits in the Filipino music scene. Discover trending songs, artist, and exclusive music events, only on ABS-CBN Entertainment.","link":"entertainment/showbiz/music"},{"title":"Events","pageTitle":"Upcoming Showbiz Events & Concerts | ABS-CBN Showbiz Events","pageDescription":"Find the hottest entertainment events in the Philippines, from concerts to fan meets. Get the latest scoop on exclusive happenings at ABS-CBN Entertainment.","link":"entertainment/showbiz/events"}]},{"title":"ABS-CBN Studios","sectionTitle":"ABS-CBN Studios - Official Page for Filipino Entertainment Content","pageDescription":"Discover a wide range of ABS-CBN Studios content, from TV shows to films and music, featuring all your favorite stars.","link":"entertainment/studios","subMenuItems":[{"title":"TV","pageTitle":"Watch Filipino TV Shows | ABS-CBN Entertainment Studios","pageDescription":"Catch the latest ABS-CBN shows, exclusive updates, and episodes from your favorite Filipino dramas, comedies, and reality programs only on ABS-CBN.","link":"entertainment/studios/tv"},{"title":"Schedule","pageTitle":"Kapamilya Shows Schedule | ABS-CBN Entertainment","pageDescription":"Catch today's Kapamilya programs schedule—timeslots, TV channels, and where to stream ABS-CBN Studios' daytime shows and primetime favorites!","link":"entertainment/studios/tv/schedule"},{"title":"Pages","pageTitle":"Pages | ABS-CBN","pageDescription":"Pages, a sub-section under ABS-CBN Studios, is an E-book of ABS-CBN programs based on pocketbooks.","link":"pages","ogImage":"Pages-OG.png"},{"title":"Films","pageTitle":"ABS-CBN Studios Film - Filipino Movies & Blockbusters","pageDescription":"Discover Filipino cinema with ABS-CBN Films, showcasing blockbusters and must-watch movies in the Philippines.","link":"entertainment/studios/films","hideHeader":true},{"title":"Music","pageTitle":"Latest Filipino Songs & OPM Hits | ABS-CBN Music Studios","pageDescription":"Catch the latest OPM songs, watch exclusive performances, and discover top Filipino artists all in one place on ABS-CBN Music.","link":"entertainment/studios/music","hideHeader":true}]}]},{"title":"Lifestyle","sectionTitle":"Everyday Living & Inspiring Lifestyle Stories | ABS-CBN Lifestyle","pageDescription":"Discover everyday living and lifestyle stories that inspire, uplift, and celebrate life.","link":"lifestyle","footerColumn":1,"redirect":true,"subMenuItems":[{"title":"Food and Travel","pageTitle":"Food and Travel News | ABS-CBN Lifestyle","pageDescription":"From travel guides to the latest food trends, the latest news and updates on food and travel in the Philippines and around the world with ABS-CBN Lifestyle.","link":"lifestyle/food-travel"},{"title":"People, Culture, and Events","pageTitle":"People, Culture, and Events | ABS-CBN Lifestyle","pageDescription":"Keep up with everything that's hot and trending in the Philippines and around the world with ABS-CBN Lifestyle, your source for the latest news on culture, people, and events.","link":"lifestyle/people-culture-events"},{"title":"Health, Beauty, and Fashion","pageTitle":"Health, Beauty, and Fashion News | ABS-CBN Lifestyle","pageDescription":"Discover the latest in the world of beauty and wellness with ABS-CBN Lifestyle, your go-to for health, beauty, and fashion news in the Philippines and beyond.","link":"lifestyle/health-beauty-fashion"},{"title":"Pageants and Beauty Queens","pageTitle":"Pageants and Beauty Queen News | ABS-CBN Lifestyle","pageDescription":"Get the latest news and updates about all things pageants and beauty queens in the Philippines and internationally with ABS-CBN Lifestyle.","link":"lifestyle/pageants-beauty-queens"},{"title":"Fun Fare","pageTitle":"Fun Fare | ABS-CBN Lifestyle","pageDescription":"As a leading news and entertainment network, ABS-CBN brings fun and games to all Filipinos, from free online games to entertaining educational content to horoscopes.","link":"lifestyle/funfare","subMenuItems":[{"title":"Word Of The Day","pageTitle":"Word of the Day | ABS-CBN","pageDescription":"Build your vocabulary and keep up with the latest news with ABS-CBN's Word of the Day—from the newest slang to the most-talked about terms in the Philippines.","link":"word-of-the-day","ogImage":"WordOfTheDay_OG_Image.jpg"},{"title":"Sudoku","pageTitle":"Free Online Sudoku | ABS-CBN Lifestyle","pageDescription":"Play sudoku, the classic logic game, at your preferred difficulty level for free with ABS-CBN. Check back everyday for new puzzles and more brain-tickling fun.","link":"lifestyle/funfare/sudoku"},{"title":"Horoscope","pageTitle":"Daily Horoscope | ABS-CBN","pageDescription":"Get your daily horoscope predictions for guidance on luck, prosperity, and harmony. Discover insights to enhance your day with balance and positive energy.","link":"horoscope","ogImage":"HoroscopeMob.png"}]}]},{"title":"Sports","sectionTitle":"Latest Sports News & Updates in the Philippines | ABS-CBN","pageDescription":"Get the latest sports news, game highlights, and athlete features on ABS-CBN Sports. Stay updated on basketball, volleyball, esports, and more.","link":"sports","footerColumn":2,"redirect":true},{"title":"Metro.Style","sectionTitle":"Lifestyle News & Trends in PH | Metro.Style","pageDescription":"Discover lifestyle trends, tips, and guides on ABS-CBN's Metro.Style. Explore fashion, beauty, travel, and more to elevate your everyday life.","link":"metro","redirect":true,"newTab":true,"destURL":"https://metro.style/"},{"title":"More","sectionTitle":"More","redirect":false,"showArrow":true,"footerColumn":2,"subMenuItems":[{"title":"Brand News","pageTitle":"Latest Brand News & Updates | ABS-CBN","pageDescription":"Get the latest updates on ABS-CBN brands, exclusive partnerships, and promotions. Stay informed on the latest business moves and releases.","link":"brandnews"},{"title":"BINI","pageTitle":"BINI | ABS-CBN","pageDescription":"Get the latest news and updates about BINI, the nation's P-pop girl group, first from ABS-CBN, the country's leading news and entertainment network.","link":"bini","ogImage":"BINI_OG_Image.png"},{"title":"Entertainment Daily","pageTitle":"Entertainment Daily | ABS-CBN","pageDescription":"Get your daily dose of ABS-CBN Entertainment! Go ahead and explore the fascinating world of showbiz.","link":"daily","ogImage":"ENTDaily-OG.png"},{"title":"The Week In Focus","pageTitle":"The Week In Focus","pageDescription":"Catch up on all the biggest stories and trending moments in one quick recap. From major headlines to pop culture tea, we've got it all on The Week In Focus.","link":"the-week-in-focus","ogImage":"WIF_OG_IMAGE.jpg"}]}],"extras":{"privacy":{"title":"Privacy Policy | How ABS-CBN Protects Your Data and Information","pageTitle":"Privacy Policy | How ABS-CBN Protects Your Data and Information","pageDescription":"Understand how ABS-CBN collects, uses, and protects your personal data. Read our comprehensive Privacy Policy for full details."},"terms":{"title":"Terms of Use & Legal Guidelines | Stay Informed on ABS-CBN Policies","pageTitle":"Terms of Use & Legal Guidelines | Stay Informed on ABS-CBN Policies","pageDescription":"Read the ABS-CBN Terms of Service. Learn about the rules, regulations, and conditions for using our website and accessing our services."},"search":{"title":"Our Story | ABS-CBN's Journey as the Philippines' Leading Media Network","pageTitle":"Our Story | ABS-CBN's Journey as the Philippines' Leading Media Network","pageDescription":"Discover the story of ABS-CBN, from its humble beginnings to becoming the leading media and entertainment company in the Philippines."},"author":{"title":"Author Articles & Features | ABS-CBN","pageTitle":"Author Articles & Features | ABS-CBN","pageDescription":"Explore articles and features written by your favorite ABS-CBN authors. Discover insightful content across various topics and interests."},"videos":{"title":"Trending Videos & Showbiz Highlights | ABS-CBN Videos","pageTitle":"Trending Videos & Showbiz Highlights | ABS-CBN Videos","pageDescription":"Watch the latest videos on ABS-CBN, from breaking news to entertainment features. Access interviews, live events, and exclusive content."},"entertainment/studios/tv/savinggrace":{"ogImage":"SavingGrace_ogImage.jpg"},"entertainment/studios/tv/updates":{"ogImage":"Updates_ogImage.png"},"entertainment/studios/tv/lavenderfields":{"ogImage":"LavenderFields_ogImage.png"},"entertainment/studios/tv/pbbgen112024":{"ogImage":"PbbGen112024_ogImage.png"},"entertainment/studios/tv/rainbowrumble":{"ogImage":"RainbowRumble_ogImage.png"},"entertainment/studios/tv/pamilyasagrado":{"ogImage":"PamilyaSagrado_ogImage.png"},"entertainment/studios/tv/batangquiapo":{"ogImage":"BatangQuiapo_ogImage.png"},"entertainment/studios/tv/magandangbuhay":{"ogImage":"MagandangBuhay_ogImage.png"},"entertainment/studios/tv/itsshowtime":{"ogImage":"ItsShowtime_ogImage.png"},"entertainment/studios/tv/asap":{"ogImage":"Asap_ogImage.png"},"entertainment/studios/tv/chat":{"ogImage":"Chat_ogImage.png"},"entertainment/studios/tv/incognito":{"ogImage":"Incognito-OG600x315.png"},"entertainment/studios/tv/timetodance":{"ogImage":"TimeToDance_ogImage.png"},"entertainment/studios/tv/howtospotaredflag":{"ogImage":"RedFlag_ogImage.png"},"entertainment/studios/tv/pinoy-big-brother-collab":{"ogImage":"pbbColab_ogImage.png"},"entertainment/studios/tv/pilipinas-got-talent-7":{"ogImage":"pilipinasGotTalent_ogImage.png"},"entertainment/studios/tv/maalaala-mo-kaya":{"ogImage":"MMK-OG-IMAGE.png","pageDescription":"MMK returns as a limited series with a 13-episode run - still hosted by the one and only, Charo Santos-Concio."},"entertainment/studios/tv/sins-of-the-father":{"ogImage":"SOTF_OG_IMAGE.png","pageDescription":"Sins of the Father is a crime thriller mystery drama and a timely series that sheds light on the plight of scam victims."},"entertainment/studios/tv/idol-kids-philippines":{"ogImage":"IdolKidsPH_OG_Image.png","pageDescription":"Idol Kids Philippines is the biggest singing competition for young talents, judged by four of this generation's top OPM stars"},"entertainment/studios/tv/its-okay-to-not-be-okay":{"ogImage":"IOTNBO-OG-IMAGE.png"},"entertainment/studios/tv/your-face-sounds-familiar":{"ogImage":"YFSF-OG-IMAGE.png"},"entertainment/studios/tv/pinoy-big-brother-collab-v2":{"ogImage":"PBBCollab2O-OG-IMAGE.png"},"entertainment/studios/tv/what-lies-beneath":{"ogImage":"WLB-OG-IMAGE.png"},"entertainment/studios/tv/roja":{"ogImage":"ROJA-OG-IMAGE.png"},"horoscope":{"ogImage":"HoroscopeMob.png"},"bongbong-marcos":{"title":"Bongbong Marcos News | ABS-CBN","pageTitle":"Bongbong Marcos News | ABS-CBN","pageDescription":"Get the latest news about Ferdinand 'Bongbong' Marcos, the 17th president of the Philippines, first from ABS-CBN, a leading news network in the country.","ogImage":"BBM_OG_Image.png"},"sara-duterte":{"title":"Sara Duterte News | ABS-CBN","pageTitle":"Sara Duterte News | ABS-CBN","pageDescription":"Get the latest news about the 15th vice president of the Philippines Sara Duterte first from ABS-CBN, a leading news network in the country.","ogImage":"Sara_Duterte_OG_IMAGE.png"},"metro":{"title":"Metro.Style","pageTitle":"Lifestyle News & Trends in PH | Metro.Style","pageDescription":"Discover lifestyle trends, tips, and guides on ABS-CBN's Metro.Style. Explore fashion, beauty, travel, and more to elevate your everyday life."},"people":{"title":"People Profiles & Inspiring Stories | Metro.Style","pageTitle":"People Profiles & Inspiring Stories | Metro.Style","pageDescription":"Meet inspiring individuals and learn about their stories, achievements, and life journeys. Discover the latest features on notable personalities."},"fashion":{"title":"Fashion News & Trends | Metro.Style","pageTitle":"Fashion News & Trends | Metro.Style","pageDescription":"Stay updated on the latest fashion trends, style tips, and designer news. Metro.Style brings you insights from the world of fashion."},"beauty":{"title":"Beauty Tips, Trends & Features | Metro.Style","pageTitle":"Beauty Tips, Trends & Features | Metro.Style","pageDescription":"Explore beauty tips, trends, and tutorials from Metro.Style. Get expert advice on skincare, makeup, and personal grooming."},"wellness":{"title":"Wellness Tips & Healthy Living | Metro.Style","pageTitle":"Wellness Tips & Healthy Living | Metro.Style","pageDescription":"Explore healthy living and wellness tips, trends, and tutorials from Metro.Style. Get expert advice on health, fitness, and other wellness topics."},"travel":{"title":"Travel Destinations & Guides | Metro.Style","pageTitle":"Travel Destinations & Guides | Metro.Style","pageDescription":"Explore the world through Metro.Style's travel guides, tips, and destination features. Plan your next adventure with expert advice."},"culture":{"title":"Cultural News & Heritage Features | Metro.Style","pageTitle":"Cultural News & Heritage Features | Metro.Style","pageDescription":"Immerse yourself in Philippine culture, arts, and traditions through Mero.Style. Discover stories that celebrate Filipino heritage."},"living":{"title":"Home Living Ideas & Interior Trends | Metro.Style","pageTitle":"Home Living Ideas & Interior Trends | Metro.Style","pageDescription":"Metro.Style brings you tips on home design, decor, and sustainable living. Find inspiration for creating a cozy and functional space."},"food":{"title":"Food Recipes, Dining & Culinary News | Metro.Style","pageTitle":"Food Recipes, Dining & Culinary News | Metro.Style","pageDescription":"Explore mouth-watering recipes, food trends, and culinary stories. Metro.Style brings you the best of Filipino and international cuisine."},"weddings":{"title":"Weddings Trends & Bridal Stories | Metro.Style","pageTitle":"Weddings Trends & Bridal Stories | Metro.Style","pageDescription":"Plan your dream wedding with Metro.Style's guides on venues, trends, and tips. Get inspired by stories of love and celebration."}}}],"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"uninavCookieFooter","source":"NA","canChangeLayout":true,"canChangeSource":true,"attributes":{"dpsLogo":{"url":"DPO_Seal_25_26.png","deskWidth":"82px","deskHeight":"152px","mobileWidth":"62px","mobileHeight":"117px"}},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"emptyResponsive","source":"NA","attributes":{"desktop":"24px","mobile":"16px"},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"9","editable":true,"modules":[{"name":"emptyDivWithScript","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"emptyDivArticleSlider","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"headingWithSectionNameOneDomain","source":"self","canChangeLayout":false,"canChangeSource":true,"attributes":{"sectionNameMap":{"other-sports":"othersports","food-and-travel":"food-travel","people-culture-and-events":"people-culture-events","health-beauty-and-fashion":"health-beauty-fashion","pageants-and-beauty-queens":"pageants-beauty-queens"}},"options":{},"article":{"_id":"53BAB801-3884-43AF-B368-8228F50C52C2","version":"4","type":"text","versioncreated":"2024-10-28T14:09:44.000Z","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","pubstatus":"usable","body_html":"

There’s a lot of guys who call themselves Tito on social media, premature uncles who’s earned neither cred nor coolness, or possess the necessary charm to make a corny joke sound endearing. They call themselves Tito just because everyone else does. But then there’s TikTok’s Tito Mikee. Or Mikee Reyes, who’s only in his early 30s and boyish looking, but is looked up to by his followers for his “pang-diinan” sense of style—which is basically the fashion one wears on a weekend hang with the bosses—and his brand of aspirational wisdom. “Yabang is not always bad,” he likes to say. Or “Wag kayo magtipid, magsipag kayo.”

Because of this, digital creator Miguel Antonio “Mikee” Reyes now has over half a million followers on the video-sharing platform. The former UP Fighting Maroon point guard dispenses style and grooming advice, delivers pep talks about life and career, and throws in funny clips about his daily adventures as content creator, influencer, sports anchor, and doting boyfriend to the apple of his eye, CK de Leon, who has her own TikTok fan base.

Mikee’s content is undoubtedly popular, especially to young people aspiring to move up in life and the corporate ladder. To have the means to enjoy and afford the finer things. He seems to never stop working, but he also knows how to reward himself. To those who have been familiar with him pre-TikTok, they admire the career he’s made for himself, having enough, well, balls to move away from his basketball dreams and slowly build a career as influencer and sports anchor.

Basketball only

It is a weekday afternoon at the Philippine Esports Office (PeSO) in the TV5 Media Center and Mikee is sitting across us. In case you missed it, he just got the gig delivering the sports news on the channel’s prime time news program. The guy looks smart and spiffy in a striped white knitted Uniqlo shirt, black jacket, khaki pants and white sneakers. He is wearing his usual black-rimmed eyewear and is toting along a black Loewe sling bag, the buying of which was well-documented on his social media. It’s the quintessential casual Tito Mikee look, with the black jacket the “pang-diinan” touch in case a network big shot passes by.

There was a time this former UAAP and MPBL athlete could only imagine himself doing nothing else but play basketball. With a hardcourt coach for a father, Mikee fully embraced the “cliché life” he was destined to live. He was to follow dad’s footsteps. He was even named Miguel because of His Airness, Michael Jordan.

He was introduced to the NBA at a very young age and started going to basketball clinics as early as his prep years in Ateneo. “Basketball really was everything,” he tells ANCX. While he was also interested in other sports like baseball, his father, Budds Reyes, made a conscious effort to push his son towards being a citizen of the hardcourt. “He knew na mas may future ako sa basketball and it’s something I can rely on for the long haul.”

Mikee became a varsity player as early as Grade 3 in Ateneo and won his first championship that year. He continued playing for the university throughout the rest of grade school but wasn’t fortunate enough to make the cut as high school varsity member. However, an opportunity to play for Ateneo rival De La Salle opened up so the young man moved his studies to the La Salle Greenhills campus.

Growing up years

Mikee says he’s not from the stereotypical rich Atenista family but his parents made sure their children had the best education. All his sisters also went to Ateneo. “We weren’t really struggling, but definitely we weren’t spoiled,” Mikee says, adding how his parents were real hard workers. He had a 40-peso daily allowance in grade school while his classmates got 100 pesos. “There was a time na kada bigay sa akin ng baon, itatabi ko yun. Tapos didiskartehan ko paano ako kakain sa school,” he says. “[Pero] Hindi naman ako nambu-bully.”

When he started going to La Salle, he would take the bus all the way from Antipolo to Greenhills, bringing his huge gym bag with him. He knew his lifestyle was different from many of his rich schoolmates. “Iba talaga,” he says. And the knowledge of these differences, Mikee stresses, is what kept him grounded.

He remembers his excitement receiving a pair of LeBron James sneakers from his father. “Bagong-bago e, so ang saya-saya ko,” recalls the ex dribbler. “Tapos hindi ko alam Class A pala yung sapatos.” He laughs at the memory. “But [our stature in life] was something we were never ashamed of. We lived well. Yung growing up years ko were a good mix of being grounded and being aspirational. Iniisip ko nun, pag nag-PBA ako, yayaman din ako.”

A different path

But destiny had other plans for Mikee. His basketball games were riddled with injuries. Early in his collegiate career, he underwent two shoulder surgeries, which caused him to miss two seasons playing with the UP Fighting Maroons. “I had two surgeries on my right shoulder. Two because na-dislocate dito sa harap, then a year after, sa likod naman na-dislocate,” he shares.

Then in the summer of 2015, he suffered from an ACL tear while playing for the Pampanga Foton Tornadoes in the Filsports Basketball Association (FBA). That’s when he got an offer from the association’s commissioner Vince Hizon to become a member of the panel for the FBA games. The young man’s bibo nature during their casual chats must have left an impression on Hizon. Mikee said yes to the gig and this became his baptism of fire in sportscasting. His first partner covering a game was seasoned analyst Sev Sarmenta. “I didn't know what I was doing,” Mikee recalls with a laugh. “Sir Sev was like, ‘Kaya mo yan!’

“Ang mahirap pa nun, walang apelyido sa likod ang mga players, so talagang struggle,” Mikee recalls. “After the game, pagod na pagod ako.” Following that, he found himself sitting on the analysts’ chair with another old-timer, Noel Zarate.

ABS-CBN Sports would later take note of the young man’s potential and ask him to audition for a panelist slot during NCAA Season 91. “I thought I had the worst audition out of all the guys who were there. But they brought me in,” says Mikee. Probably because he offered something different to the table, he thought: his personal experience as a player.

The long goodbye

But despite the opportunities to work on the coverage side of the hardcourt, the boy from Antipolo wasn’t ready to give up on his player dreams just yet. Mikee tried out for the PBA in 2016 and was drafted for TNT Katropa. After a month-long practice, however, he was not offered a contract.

At this point, Mikee was already thinking of pivoting to another career. After playing as import in Singapore and Taiwan for a short while, he thought of retiring from competitive basketball and worked as a trainer at Anytime Fitness for two years. For a time, he was trainer for Pia Wurtzbach who by then has already won the Miss Universe crown.

But when Mikee’s father was offered a coaching job for the MPBL, Mikee decided to give pro basketball one last try. He went back to the game full-time for two years and played for different teams. But at the beginning of 2020, he felt his passion for the sport has started to run out. “Medyo naramdaman ko na pagod na ako. I would go to practice na hindi na siya fun for me,” he shares. When his team was cut from the league that January, he took it as a sign to finally end his basketball career.

It didn’t help that Kobe Bryant, widely acclaimed as one of the greatest players and scorers in the history of the sport, died in a helicopter crash that same month. “Everyone was emotional that week,” he recalls. Bryant’s untimely demise led Mikee to rediscover the basketball legend’s incredible journey.

“How did this guy who was so obsessed with basketball move on after retiring from the sport?” Mikee thought to himself. “I'm not even as good as Kobe. Wala ako sa level ng mga PBA players ngayon. Pero bakit hindi ako maka-move on?”

Mikee found out that when Kobe was still alive, he had built the Mamba Sports Academy which allowed college players to train with basketball pros. “Naisip ko, ba’t walang ganun dito sa Pilipinas?” he says. “Naisip ko din, if there’s one person with all the connections who could mount the same, it’s me.”

So inspired by Kobe’s initiative, Mikee successfully spearheaded the GOAT (Greatest of All Time) Academy the following month, participated in by college players and PBA stars. He was supposed to put together a follow-up event but Covid happened and put everyone’s plans to a halt.

Internet star

During the lockdowns, Mikee turned to gaming as a pastime, and he would stream his games with online. It so happened he had a PS4 so he would invite other basketball players to play Call of Duty with him. Naturally, he would do a short chat with his guests before a game starts. And then he noticed something during his streams—more people would watch when he was just talking about Terrence Romeo and other basketball stuff than when he was playing.

Heeding a friend’s advice, Mikee decided to start a YouTube account in October of 2020 which hosted the Shoot First Podcast. “I remember spending three straight nights on YouTube learning Adobe Premiere,” shares the newly minted sportscaster. In the podcast, he would talk about basketball and try to be as animated as possible. Later, he would interview players in the show. His viewership peaked in 2021 but as pandemic restrictions loosened up, getting players to join him became an effort.

“I thought I won’t be able to maintain the site that I’m building if I will rely on other people for my content. That’s the reason I decided to make my content about me,” he says. “I want this to be a long-term thing. So I started to put out things that involve me, my life, my mindset, my beliefs. That way, it also doesn't feel like work.” This was when he started producing lifestyle content for Instagram and later on for TikTok.

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Mikee grew up being told he’s mayabang. “I thought that was derogatory,” he says. “Pero na-realize ko din na sometimes pag wala kang yabang, hindi mo rin maaabot ang gusto mong abutin.” Which is why he tells his followers, “Yabang is not always bad.”

He continues: “For you to even believe that you are worthy of a certain stature, of a certain accomplishment, [kailangan meron kang yabang]. Yabang for me is not something that’s always negative.” He clarifies that it is different from being arrogant and looking down on others. “Wag kang mangmamata ng tao. Wag kang mangmamaliit.”

He takes the ‘influencer’ title to heart. “For me, influencing is really inspiring someone's life,” he says. “It's not just influencing people to buy something—that's promoting. I've done promotions too. Pag nag-promote ka, may bayad yun. Pero to influence someone's life—yung mindset, how he thinks, how he acts, yun para sa akin ang pinakamagandang validation for me. Walang bayad yun.”

These days, his videos often show himself buying this or that sneaker or trousers or bag or gadget. Isn’t he concerned he’s promoting overspending? “No,” he says. “What I’m promoting is sipag. You want that bag, that shirt, those shoes. Now why are you limiting yourself by saying hanggang ganito lang ang kaya mo? Why are we saying ‘magtipid tayo’? Hindi. Magsipag ka. Naniniwala ako diyan, because it is all based on experience.”

From his life experiences, he learned that the cliché “Everything happens for a reason” holds a great amount of truth in it. He says he’s learned to let life take its course, trusting that everything that happens is ultimately for the best. Life may not have always went Mikee Reyes’ way but with luck, hard work and a little shift in perspective, he’s influenced it to swerve to his favor.

Photographed by Tammy David

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

","slugline":"from baller to influencer: the rise and rise of tito mikee","firstcreated":"2023-07-05T14:46:30.000Z","firstpublished":"2023-07-05T14:46:30.000Z","source":"One Domain","extra":{"slugline_url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","short_title":"From baller to influencer: The rise and rise of Tito Mikee","partnerURL":"","tags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","interntalTags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","credits":"","kenticoID":"53BAB801-3884-43AF-B368-8228F50C52C2","kenticoDateTimeUpdated":"2023-07-06T07:54:20+00:00","SponsorName":"","sync":false,"property":"news","seasonNo":null,"seasonEndYear":null,"seasonStartYear":null},"profile":"Article","priority":5,"subject":[{"code":"lifestyle","name":"Lifestyle","scheme":"section_id"},{"code":"english","name":"English","scheme":"article_language"},{"code":"standard","name":"Standard","scheme":"articleType"},{"code":"pe","name":"Professional/Editorial","scheme":"ContentSource"}],"description_html":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball ","description_text":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball","charcount":12602,"wordcount":2188,"readtime":9,"authors":[{"code":"RHIA GRANA","name":"RHIA GRANA","role":"","biography":"","byline":"","author_url":"","twitter":"","instagram":""}],"products":[],"_current_version":4,"subscribers":[],"_created":"2024-10-28T04:03:05.000Z","_updated":"2024-10-28T14:09:45.000Z","_etag":"ab8ab6895b8420cd1fee19b0008f8c0094582b30","associations":{"photos":[],"relatedContent":[{"extra":{"slugline_url":"lifestyle/people-culture-events/2025/12/12/photo-essay-how-bamboo-coinbank-making-helps-a-family-save-1720"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T04:13:19.404407:4a39f7fc-64ca-4c9a-abfb-37e967facea5"},{"extra":{"slugline_url":"lifestyle/2025/12/12/look-two-brands-team-up-for-an-iconic-merch-collab-1702"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-10T13:56:42.997048:84c6385e-d777-4e0e-8932-630b0292df7c"},{"extra":{"slugline_url":"lifestyle/pageants-beauty-queens/2025/12/12/mrs-asia-pacific-intercontinental-2024-rhodessa-montano-belen-reflects-on-reign-1535"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T07:18:54.265421:f66358b2-4624-499e-aa5c-8a7963743470"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/bts-jung-kook-named-chanel-global-ambassador-for-fragrances-and-beauty-1501"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:54:03.635078:f6bc0c2d-a6af-4f62-b044-1359e921e1f1"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/designers-from-malaysia-russia-australia-join-manila-international-fashion-week-season-6-1456"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:22:36.428236:551944be-011a-4769-bece-017cd841c07c"}],"showCasts":[],"products":[],"Thumbnail":{"guid":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","version":"3","type":"picture","byline":"N/A","versioncreated":"2024-10-28T14:09:39+0000","usageterms":"","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","copyrightnotice":"","urgency":3,"pubstatus":"usable","mimetype":"image/jpeg","copyrightholder":"","slugline":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","firstcreated":"2024-10-28T14:09:37+0000","firstpublished":"2024-10-28T14:09:40+0000","source":"One Domain","extra":{"kenticoID":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","sync":false,"property":"news"},"body_text":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","priority":6,"subject":{"0":{"name":"N/A"}},"service":{"0":{"name":"N/A"}},"renditions":{"original":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg"},"viewImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg","width":640,"height":426,"mimetype":"image/jpeg","media":"2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg"},"baseImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg"},"4_3":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg","width":800,"height":600,"mimetype":"image/jpeg","media":"2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg"},"16_9":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg","width":1280,"height":720,"mimetype":"image/jpeg","media":"2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg"}},"description_html":"","description_text":"","genre":{"0":{"code":"Article","name":"Article (news)"}},"authors":{"0":{"code":"615523aea21e5534b3afaf2a","name":"Push Admin","role":"","biography":"","byline":"Byline Push","author_url":"","twitter":"@pushadmin","instagram":"","avatar_url":"http://imp-nlb-32fcb8cf48a1bde1.elb.ap-southeast-1.amazonaws.com:5000/api/upload-raw/2022080404084/86a22c752d7decd1383fc1f562cba30e96f7a8fb0230fab96f2429bbb4399941.jpg"}},"products":{},"subscribers":{}}}},"title":"Lifestyle","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleContentOd","source":"self","canChangeLayout":true,"canChangeSource":true,"attributes":{"articleTagsKeywords":[{"name":"Ferdinand Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"BBM","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Bongbong Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"BINI","url":"https://www.abs-cbn.com/bini"},{"name":"Bini","url":"https://www.abs-cbn.com/bini"}],"sectionNameMap":{"other-sports":"othersports","food-and-travel":"food-travel","people-culture-and-events":"people-culture-events","health-beauty-and-fashion":"health-beauty-fashion","pageants-and-beauty-queens":"pageants-beauty-queens"}},"options":{},"nextComponent":{"name":"articleInReadSwitch","adPosition":"mid"},"article":{"_id":"53BAB801-3884-43AF-B368-8228F50C52C2","version":"4","type":"text","versioncreated":"2024-10-28T14:09:44.000Z","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","pubstatus":"usable","body_html":"

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

","slugline":"from baller to influencer: the rise and rise of tito mikee","firstcreated":"2023-07-05T14:46:30.000Z","firstpublished":"2023-07-05T14:46:30.000Z","source":"One Domain","extra":{"slugline_url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","short_title":"From baller to influencer: The rise and rise of Tito Mikee","partnerURL":"","tags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","interntalTags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","credits":"","kenticoID":"53BAB801-3884-43AF-B368-8228F50C52C2","kenticoDateTimeUpdated":"2023-07-06T07:54:20+00:00","SponsorName":"","sync":false,"property":"news","seasonNo":null,"seasonEndYear":null,"seasonStartYear":null},"profile":"Article","priority":5,"subject":[{"code":"lifestyle","name":"Lifestyle","scheme":"section_id"},{"code":"english","name":"English","scheme":"article_language"},{"code":"standard","name":"Standard","scheme":"articleType"},{"code":"pe","name":"Professional/Editorial","scheme":"ContentSource"}],"description_html":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball ","description_text":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball","charcount":12602,"wordcount":2188,"readtime":9,"authors":[{"code":"RHIA GRANA","name":"RHIA GRANA","role":"","biography":"","byline":"","author_url":"","twitter":"","instagram":""}],"products":[],"_current_version":4,"subscribers":[],"_created":"2024-10-28T04:03:05.000Z","_updated":"2024-10-28T14:09:45.000Z","_etag":"ab8ab6895b8420cd1fee19b0008f8c0094582b30","associations":{"photos":[],"relatedContent":[{"extra":{"slugline_url":"lifestyle/people-culture-events/2025/12/12/photo-essay-how-bamboo-coinbank-making-helps-a-family-save-1720"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T04:13:19.404407:4a39f7fc-64ca-4c9a-abfb-37e967facea5"},{"extra":{"slugline_url":"lifestyle/2025/12/12/look-two-brands-team-up-for-an-iconic-merch-collab-1702"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-10T13:56:42.997048:84c6385e-d777-4e0e-8932-630b0292df7c"},{"extra":{"slugline_url":"lifestyle/pageants-beauty-queens/2025/12/12/mrs-asia-pacific-intercontinental-2024-rhodessa-montano-belen-reflects-on-reign-1535"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T07:18:54.265421:f66358b2-4624-499e-aa5c-8a7963743470"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/bts-jung-kook-named-chanel-global-ambassador-for-fragrances-and-beauty-1501"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:54:03.635078:f6bc0c2d-a6af-4f62-b044-1359e921e1f1"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/designers-from-malaysia-russia-australia-join-manila-international-fashion-week-season-6-1456"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:22:36.428236:551944be-011a-4769-bece-017cd841c07c"}],"showCasts":[],"products":[],"Thumbnail":{"guid":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","version":"3","type":"picture","byline":"N/A","versioncreated":"2024-10-28T14:09:39+0000","usageterms":"","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","copyrightnotice":"","urgency":3,"pubstatus":"usable","mimetype":"image/jpeg","copyrightholder":"","slugline":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","firstcreated":"2024-10-28T14:09:37+0000","firstpublished":"2024-10-28T14:09:40+0000","source":"One Domain","extra":{"kenticoID":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","sync":false,"property":"news"},"body_text":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","priority":6,"subject":{"0":{"name":"N/A"}},"service":{"0":{"name":"N/A"}},"renditions":{"original":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg"},"viewImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg","width":640,"height":426,"mimetype":"image/jpeg","media":"2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg"},"baseImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg"},"4_3":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg","width":800,"height":600,"mimetype":"image/jpeg","media":"2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg"},"16_9":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg","width":1280,"height":720,"mimetype":"image/jpeg","media":"2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg"}},"description_html":"","description_text":"","genre":{"0":{"code":"Article","name":"Article (news)"}},"authors":{"0":{"code":"615523aea21e5534b3afaf2a","name":"Push Admin","role":"","biography":"","byline":"Byline Push","author_url":"","twitter":"@pushadmin","instagram":"","avatar_url":"http://imp-nlb-32fcb8cf48a1bde1.elb.ap-southeast-1.amazonaws.com:5000/api/upload-raw/2022080404084/86a22c752d7decd1383fc1f562cba30e96f7a8fb0230fab96f2429bbb4399941.jpg"}},"products":{},"subscribers":{}}}},"title":"Lifestyle","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"smartFeed","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{"desktopWidgetId":"AR_1","mobileWidgetId":"CRMB_1"},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleInfiniteScrollMobile","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"channel":"Mobile","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleConditionalComp","source":"self","offset":0,"attributes":{"iWantLogo":"iWant_Logo_Square.png","iWantTfcUTMLink":"https://app.iwanttfc.com/dFR6MWHAcVb","iWantLinkText":"iWANT","watchMoreDescription":"Stream All the Feels Only on iWant.ph. Get the app and hit subscribe on Google Play, Apple Store.","iWantLinkoutTitle":"iWant.Ph","iWantContext":"Watch more","articleTagsKeywords":[{"name":"Ferdinand Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"BBM","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Bongbong Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"BINI","url":"https://www.abs-cbn.com/bini"},{"name":"Bini","url":"https://www.abs-cbn.com/bini"}],"sectionNameMap":{"other-sports":"othersports","food-and-travel":"food-travel","people-culture-and-events":"people-culture-events","health-beauty-and-fashion":"health-beauty-fashion","pageants-and-beauty-queens":"pageants-beauty-queens"}},"options":{},"nextComponent":{"name":"relatedArticleOneDomain","source":"NA"},"article":{"_id":"53BAB801-3884-43AF-B368-8228F50C52C2","version":"4","type":"text","versioncreated":"2024-10-28T14:09:44.000Z","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","pubstatus":"usable","body_html":"

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

","slugline":"from baller to influencer: the rise and rise of tito mikee","firstcreated":"2023-07-05T14:46:30.000Z","firstpublished":"2023-07-05T14:46:30.000Z","source":"One Domain","extra":{"slugline_url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","short_title":"From baller to influencer: The rise and rise of Tito Mikee","partnerURL":"","tags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","interntalTags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","credits":"","kenticoID":"53BAB801-3884-43AF-B368-8228F50C52C2","kenticoDateTimeUpdated":"2023-07-06T07:54:20+00:00","SponsorName":"","sync":false,"property":"news","seasonNo":null,"seasonEndYear":null,"seasonStartYear":null},"profile":"Article","priority":5,"subject":[{"code":"lifestyle","name":"Lifestyle","scheme":"section_id"},{"code":"english","name":"English","scheme":"article_language"},{"code":"standard","name":"Standard","scheme":"articleType"},{"code":"pe","name":"Professional/Editorial","scheme":"ContentSource"}],"description_html":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball ","description_text":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball","charcount":12602,"wordcount":2188,"readtime":9,"authors":[{"code":"RHIA GRANA","name":"RHIA GRANA","role":"","biography":"","byline":"","author_url":"","twitter":"","instagram":""}],"products":[],"_current_version":4,"subscribers":[],"_created":"2024-10-28T04:03:05.000Z","_updated":"2024-10-28T14:09:45.000Z","_etag":"ab8ab6895b8420cd1fee19b0008f8c0094582b30","associations":{"photos":[],"relatedContent":[{"extra":{"slugline_url":"lifestyle/people-culture-events/2025/12/12/photo-essay-how-bamboo-coinbank-making-helps-a-family-save-1720"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T04:13:19.404407:4a39f7fc-64ca-4c9a-abfb-37e967facea5"},{"extra":{"slugline_url":"lifestyle/2025/12/12/look-two-brands-team-up-for-an-iconic-merch-collab-1702"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-10T13:56:42.997048:84c6385e-d777-4e0e-8932-630b0292df7c"},{"extra":{"slugline_url":"lifestyle/pageants-beauty-queens/2025/12/12/mrs-asia-pacific-intercontinental-2024-rhodessa-montano-belen-reflects-on-reign-1535"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T07:18:54.265421:f66358b2-4624-499e-aa5c-8a7963743470"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/bts-jung-kook-named-chanel-global-ambassador-for-fragrances-and-beauty-1501"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:54:03.635078:f6bc0c2d-a6af-4f62-b044-1359e921e1f1"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/designers-from-malaysia-russia-australia-join-manila-international-fashion-week-season-6-1456"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:22:36.428236:551944be-011a-4769-bece-017cd841c07c"}],"showCasts":[],"products":[],"Thumbnail":{"guid":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","version":"3","type":"picture","byline":"N/A","versioncreated":"2024-10-28T14:09:39+0000","usageterms":"","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","copyrightnotice":"","urgency":3,"pubstatus":"usable","mimetype":"image/jpeg","copyrightholder":"","slugline":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","firstcreated":"2024-10-28T14:09:37+0000","firstpublished":"2024-10-28T14:09:40+0000","source":"One Domain","extra":{"kenticoID":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","sync":false,"property":"news"},"body_text":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","priority":6,"subject":{"0":{"name":"N/A"}},"service":{"0":{"name":"N/A"}},"renditions":{"original":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg"},"viewImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg","width":640,"height":426,"mimetype":"image/jpeg","media":"2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg"},"baseImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg"},"4_3":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg","width":800,"height":600,"mimetype":"image/jpeg","media":"2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg"},"16_9":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg","width":1280,"height":720,"mimetype":"image/jpeg","media":"2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg"}},"description_html":"","description_text":"","genre":{"0":{"code":"Article","name":"Article (news)"}},"authors":{"0":{"code":"615523aea21e5534b3afaf2a","name":"Push Admin","role":"","biography":"","byline":"Byline Push","author_url":"","twitter":"@pushadmin","instagram":"","avatar_url":"http://imp-nlb-32fcb8cf48a1bde1.elb.ap-southeast-1.amazonaws.com:5000/api/upload-raw/2022080404084/86a22c752d7decd1383fc1f562cba30e96f7a8fb0230fab96f2429bbb4399941.jpg"}},"products":{},"subscribers":{}}}},"title":"Lifestyle","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"smartFeed","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{"desktopWidgetId":"AR_1","mobileWidgetId":"CRMB_1"},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleInfiniteScrollMobile","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"channel":"Mobile","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleConditionalComp","source":"self","offset":1,"attributes":{"iWantLogo":"iWant_Logo_Square.png","iWantTfcUTMLink":"https://app.iwanttfc.com/dFR6MWHAcVb","iWantLinkText":"iWANT","watchMoreDescription":"Stream All the Feels Only on iWant.ph. Get the app and hit subscribe on Google Play, Apple Store.","iWantLinkoutTitle":"iWant.Ph","iWantContext":"Watch more","articleTagsKeywords":[{"name":"Ferdinand Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"BBM","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Bongbong Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"BINI","url":"https://www.abs-cbn.com/bini"},{"name":"Bini","url":"https://www.abs-cbn.com/bini"}],"sectionNameMap":{"other-sports":"othersports","food-and-travel":"food-travel","people-culture-and-events":"people-culture-events","health-beauty-and-fashion":"health-beauty-fashion","pageants-and-beauty-queens":"pageants-beauty-queens"}},"options":{},"nextComponent":{"name":"relatedArticleOneDomain","source":"NA"},"article":{"_id":"53BAB801-3884-43AF-B368-8228F50C52C2","version":"4","type":"text","versioncreated":"2024-10-28T14:09:44.000Z","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","pubstatus":"usable","body_html":"

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

","slugline":"from baller to influencer: the rise and rise of tito mikee","firstcreated":"2023-07-05T14:46:30.000Z","firstpublished":"2023-07-05T14:46:30.000Z","source":"One Domain","extra":{"slugline_url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","short_title":"From baller to influencer: The rise and rise of Tito Mikee","partnerURL":"","tags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","interntalTags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","credits":"","kenticoID":"53BAB801-3884-43AF-B368-8228F50C52C2","kenticoDateTimeUpdated":"2023-07-06T07:54:20+00:00","SponsorName":"","sync":false,"property":"news","seasonNo":null,"seasonEndYear":null,"seasonStartYear":null},"profile":"Article","priority":5,"subject":[{"code":"lifestyle","name":"Lifestyle","scheme":"section_id"},{"code":"english","name":"English","scheme":"article_language"},{"code":"standard","name":"Standard","scheme":"articleType"},{"code":"pe","name":"Professional/Editorial","scheme":"ContentSource"}],"description_html":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball ","description_text":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball","charcount":12602,"wordcount":2188,"readtime":9,"authors":[{"code":"RHIA GRANA","name":"RHIA GRANA","role":"","biography":"","byline":"","author_url":"","twitter":"","instagram":""}],"products":[],"_current_version":4,"subscribers":[],"_created":"2024-10-28T04:03:05.000Z","_updated":"2024-10-28T14:09:45.000Z","_etag":"ab8ab6895b8420cd1fee19b0008f8c0094582b30","associations":{"photos":[],"relatedContent":[{"extra":{"slugline_url":"lifestyle/people-culture-events/2025/12/12/photo-essay-how-bamboo-coinbank-making-helps-a-family-save-1720"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T04:13:19.404407:4a39f7fc-64ca-4c9a-abfb-37e967facea5"},{"extra":{"slugline_url":"lifestyle/2025/12/12/look-two-brands-team-up-for-an-iconic-merch-collab-1702"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-10T13:56:42.997048:84c6385e-d777-4e0e-8932-630b0292df7c"},{"extra":{"slugline_url":"lifestyle/pageants-beauty-queens/2025/12/12/mrs-asia-pacific-intercontinental-2024-rhodessa-montano-belen-reflects-on-reign-1535"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T07:18:54.265421:f66358b2-4624-499e-aa5c-8a7963743470"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/bts-jung-kook-named-chanel-global-ambassador-for-fragrances-and-beauty-1501"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:54:03.635078:f6bc0c2d-a6af-4f62-b044-1359e921e1f1"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/designers-from-malaysia-russia-australia-join-manila-international-fashion-week-season-6-1456"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:22:36.428236:551944be-011a-4769-bece-017cd841c07c"}],"showCasts":[],"products":[],"Thumbnail":{"guid":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","version":"3","type":"picture","byline":"N/A","versioncreated":"2024-10-28T14:09:39+0000","usageterms":"","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","copyrightnotice":"","urgency":3,"pubstatus":"usable","mimetype":"image/jpeg","copyrightholder":"","slugline":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","firstcreated":"2024-10-28T14:09:37+0000","firstpublished":"2024-10-28T14:09:40+0000","source":"One Domain","extra":{"kenticoID":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","sync":false,"property":"news"},"body_text":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","priority":6,"subject":{"0":{"name":"N/A"}},"service":{"0":{"name":"N/A"}},"renditions":{"original":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg"},"viewImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg","width":640,"height":426,"mimetype":"image/jpeg","media":"2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg"},"baseImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg"},"4_3":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg","width":800,"height":600,"mimetype":"image/jpeg","media":"2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg"},"16_9":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg","width":1280,"height":720,"mimetype":"image/jpeg","media":"2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg"}},"description_html":"","description_text":"","genre":{"0":{"code":"Article","name":"Article (news)"}},"authors":{"0":{"code":"615523aea21e5534b3afaf2a","name":"Push Admin","role":"","biography":"","byline":"Byline Push","author_url":"","twitter":"@pushadmin","instagram":"","avatar_url":"http://imp-nlb-32fcb8cf48a1bde1.elb.ap-southeast-1.amazonaws.com:5000/api/upload-raw/2022080404084/86a22c752d7decd1383fc1f562cba30e96f7a8fb0230fab96f2429bbb4399941.jpg"}},"products":{},"subscribers":{}}}},"title":"Lifestyle","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"smartFeed","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{"desktopWidgetId":"AR_1","mobileWidgetId":"CRMB_1"},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleInfiniteScrollMobile","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"channel":"Mobile","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleConditionalComp","source":"self","offset":2,"attributes":{"iWantLogo":"iWant_Logo_Square.png","iWantTfcUTMLink":"https://app.iwanttfc.com/dFR6MWHAcVb","iWantLinkText":"iWANT","watchMoreDescription":"Stream All the Feels Only on iWant.ph. Get the app and hit subscribe on Google Play, Apple Store.","iWantLinkoutTitle":"iWant.Ph","iWantContext":"Watch more","articleTagsKeywords":[{"name":"Ferdinand Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"BBM","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Bongbong Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"BINI","url":"https://www.abs-cbn.com/bini"},{"name":"Bini","url":"https://www.abs-cbn.com/bini"}],"sectionNameMap":{"other-sports":"othersports","food-and-travel":"food-travel","people-culture-and-events":"people-culture-events","health-beauty-and-fashion":"health-beauty-fashion","pageants-and-beauty-queens":"pageants-beauty-queens"}},"options":{},"nextComponent":{"name":"relatedArticleOneDomain","source":"NA"},"article":{"_id":"53BAB801-3884-43AF-B368-8228F50C52C2","version":"4","type":"text","versioncreated":"2024-10-28T14:09:44.000Z","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","pubstatus":"usable","body_html":"

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

","slugline":"from baller to influencer: the rise and rise of tito mikee","firstcreated":"2023-07-05T14:46:30.000Z","firstpublished":"2023-07-05T14:46:30.000Z","source":"One Domain","extra":{"slugline_url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","short_title":"From baller to influencer: The rise and rise of Tito Mikee","partnerURL":"","tags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","interntalTags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","credits":"","kenticoID":"53BAB801-3884-43AF-B368-8228F50C52C2","kenticoDateTimeUpdated":"2023-07-06T07:54:20+00:00","SponsorName":"","sync":false,"property":"news","seasonNo":null,"seasonEndYear":null,"seasonStartYear":null},"profile":"Article","priority":5,"subject":[{"code":"lifestyle","name":"Lifestyle","scheme":"section_id"},{"code":"english","name":"English","scheme":"article_language"},{"code":"standard","name":"Standard","scheme":"articleType"},{"code":"pe","name":"Professional/Editorial","scheme":"ContentSource"}],"description_html":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball ","description_text":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball","charcount":12602,"wordcount":2188,"readtime":9,"authors":[{"code":"RHIA GRANA","name":"RHIA GRANA","role":"","biography":"","byline":"","author_url":"","twitter":"","instagram":""}],"products":[],"_current_version":4,"subscribers":[],"_created":"2024-10-28T04:03:05.000Z","_updated":"2024-10-28T14:09:45.000Z","_etag":"ab8ab6895b8420cd1fee19b0008f8c0094582b30","associations":{"photos":[],"relatedContent":[{"extra":{"slugline_url":"lifestyle/people-culture-events/2025/12/12/photo-essay-how-bamboo-coinbank-making-helps-a-family-save-1720"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T04:13:19.404407:4a39f7fc-64ca-4c9a-abfb-37e967facea5"},{"extra":{"slugline_url":"lifestyle/2025/12/12/look-two-brands-team-up-for-an-iconic-merch-collab-1702"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-10T13:56:42.997048:84c6385e-d777-4e0e-8932-630b0292df7c"},{"extra":{"slugline_url":"lifestyle/pageants-beauty-queens/2025/12/12/mrs-asia-pacific-intercontinental-2024-rhodessa-montano-belen-reflects-on-reign-1535"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T07:18:54.265421:f66358b2-4624-499e-aa5c-8a7963743470"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/bts-jung-kook-named-chanel-global-ambassador-for-fragrances-and-beauty-1501"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:54:03.635078:f6bc0c2d-a6af-4f62-b044-1359e921e1f1"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/designers-from-malaysia-russia-australia-join-manila-international-fashion-week-season-6-1456"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:22:36.428236:551944be-011a-4769-bece-017cd841c07c"}],"showCasts":[],"products":[],"Thumbnail":{"guid":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","version":"3","type":"picture","byline":"N/A","versioncreated":"2024-10-28T14:09:39+0000","usageterms":"","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","copyrightnotice":"","urgency":3,"pubstatus":"usable","mimetype":"image/jpeg","copyrightholder":"","slugline":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","firstcreated":"2024-10-28T14:09:37+0000","firstpublished":"2024-10-28T14:09:40+0000","source":"One Domain","extra":{"kenticoID":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","sync":false,"property":"news"},"body_text":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","priority":6,"subject":{"0":{"name":"N/A"}},"service":{"0":{"name":"N/A"}},"renditions":{"original":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg"},"viewImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg","width":640,"height":426,"mimetype":"image/jpeg","media":"2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg"},"baseImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg"},"4_3":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg","width":800,"height":600,"mimetype":"image/jpeg","media":"2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg"},"16_9":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg","width":1280,"height":720,"mimetype":"image/jpeg","media":"2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg"}},"description_html":"","description_text":"","genre":{"0":{"code":"Article","name":"Article (news)"}},"authors":{"0":{"code":"615523aea21e5534b3afaf2a","name":"Push Admin","role":"","biography":"","byline":"Byline Push","author_url":"","twitter":"@pushadmin","instagram":"","avatar_url":"http://imp-nlb-32fcb8cf48a1bde1.elb.ap-southeast-1.amazonaws.com:5000/api/upload-raw/2022080404084/86a22c752d7decd1383fc1f562cba30e96f7a8fb0230fab96f2429bbb4399941.jpg"}},"products":{},"subscribers":{}}}},"title":"Lifestyle","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"smartFeed","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{"desktopWidgetId":"AR_1","mobileWidgetId":"CRMB_1"},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleInfiniteScrollMobile","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"channel":"Mobile","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleConditionalComp","source":"self","offset":3,"attributes":{"iWantLogo":"iWant_Logo_Square.png","iWantTfcUTMLink":"https://app.iwanttfc.com/dFR6MWHAcVb","iWantLinkText":"iWANT","watchMoreDescription":"Stream All the Feels Only on iWant.ph. Get the app and hit subscribe on Google Play, Apple Store.","iWantLinkoutTitle":"iWant.Ph","iWantContext":"Watch more","articleTagsKeywords":[{"name":"Ferdinand Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"BBM","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Bongbong Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"BINI","url":"https://www.abs-cbn.com/bini"},{"name":"Bini","url":"https://www.abs-cbn.com/bini"}],"sectionNameMap":{"other-sports":"othersports","food-and-travel":"food-travel","people-culture-and-events":"people-culture-events","health-beauty-and-fashion":"health-beauty-fashion","pageants-and-beauty-queens":"pageants-beauty-queens"}},"options":{},"nextComponent":{"name":"relatedArticleOneDomain","source":"NA"},"article":{"_id":"53BAB801-3884-43AF-B368-8228F50C52C2","version":"4","type":"text","versioncreated":"2024-10-28T14:09:44.000Z","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","pubstatus":"usable","body_html":"

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

","slugline":"from baller to influencer: the rise and rise of tito mikee","firstcreated":"2023-07-05T14:46:30.000Z","firstpublished":"2023-07-05T14:46:30.000Z","source":"One Domain","extra":{"slugline_url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","short_title":"From baller to influencer: The rise and rise of Tito Mikee","partnerURL":"","tags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","interntalTags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","credits":"","kenticoID":"53BAB801-3884-43AF-B368-8228F50C52C2","kenticoDateTimeUpdated":"2023-07-06T07:54:20+00:00","SponsorName":"","sync":false,"property":"news","seasonNo":null,"seasonEndYear":null,"seasonStartYear":null},"profile":"Article","priority":5,"subject":[{"code":"lifestyle","name":"Lifestyle","scheme":"section_id"},{"code":"english","name":"English","scheme":"article_language"},{"code":"standard","name":"Standard","scheme":"articleType"},{"code":"pe","name":"Professional/Editorial","scheme":"ContentSource"}],"description_html":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball ","description_text":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball","charcount":12602,"wordcount":2188,"readtime":9,"authors":[{"code":"RHIA GRANA","name":"RHIA GRANA","role":"","biography":"","byline":"","author_url":"","twitter":"","instagram":""}],"products":[],"_current_version":4,"subscribers":[],"_created":"2024-10-28T04:03:05.000Z","_updated":"2024-10-28T14:09:45.000Z","_etag":"ab8ab6895b8420cd1fee19b0008f8c0094582b30","associations":{"photos":[],"relatedContent":[{"extra":{"slugline_url":"lifestyle/people-culture-events/2025/12/12/photo-essay-how-bamboo-coinbank-making-helps-a-family-save-1720"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T04:13:19.404407:4a39f7fc-64ca-4c9a-abfb-37e967facea5"},{"extra":{"slugline_url":"lifestyle/2025/12/12/look-two-brands-team-up-for-an-iconic-merch-collab-1702"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-10T13:56:42.997048:84c6385e-d777-4e0e-8932-630b0292df7c"},{"extra":{"slugline_url":"lifestyle/pageants-beauty-queens/2025/12/12/mrs-asia-pacific-intercontinental-2024-rhodessa-montano-belen-reflects-on-reign-1535"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T07:18:54.265421:f66358b2-4624-499e-aa5c-8a7963743470"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/bts-jung-kook-named-chanel-global-ambassador-for-fragrances-and-beauty-1501"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:54:03.635078:f6bc0c2d-a6af-4f62-b044-1359e921e1f1"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/designers-from-malaysia-russia-australia-join-manila-international-fashion-week-season-6-1456"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:22:36.428236:551944be-011a-4769-bece-017cd841c07c"}],"showCasts":[],"products":[],"Thumbnail":{"guid":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","version":"3","type":"picture","byline":"N/A","versioncreated":"2024-10-28T14:09:39+0000","usageterms":"","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","copyrightnotice":"","urgency":3,"pubstatus":"usable","mimetype":"image/jpeg","copyrightholder":"","slugline":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","firstcreated":"2024-10-28T14:09:37+0000","firstpublished":"2024-10-28T14:09:40+0000","source":"One Domain","extra":{"kenticoID":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","sync":false,"property":"news"},"body_text":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","priority":6,"subject":{"0":{"name":"N/A"}},"service":{"0":{"name":"N/A"}},"renditions":{"original":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg"},"viewImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg","width":640,"height":426,"mimetype":"image/jpeg","media":"2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg"},"baseImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg"},"4_3":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg","width":800,"height":600,"mimetype":"image/jpeg","media":"2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg"},"16_9":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg","width":1280,"height":720,"mimetype":"image/jpeg","media":"2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg"}},"description_html":"","description_text":"","genre":{"0":{"code":"Article","name":"Article (news)"}},"authors":{"0":{"code":"615523aea21e5534b3afaf2a","name":"Push Admin","role":"","biography":"","byline":"Byline Push","author_url":"","twitter":"@pushadmin","instagram":"","avatar_url":"http://imp-nlb-32fcb8cf48a1bde1.elb.ap-southeast-1.amazonaws.com:5000/api/upload-raw/2022080404084/86a22c752d7decd1383fc1f562cba30e96f7a8fb0230fab96f2429bbb4399941.jpg"}},"products":{},"subscribers":{}}}},"title":"Lifestyle","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"smartFeed","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{"desktopWidgetId":"AR_1","mobileWidgetId":"CRMB_1"},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleInfiniteScrollMobile","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"channel":"Mobile","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleConditionalComp","source":"self","offset":4,"attributes":{"iWantLogo":"iWant_Logo_Square.png","iWantTfcUTMLink":"https://app.iwanttfc.com/dFR6MWHAcVb","iWantLinkText":"iWANT","watchMoreDescription":"Stream All the Feels Only on iWant.ph. Get the app and hit subscribe on Google Play, Apple Store.","iWantLinkoutTitle":"iWant.Ph","iWantContext":"Watch more","articleTagsKeywords":[{"name":"Ferdinand Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"BBM","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Bongbong Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Marcos JR","url":"https://www.abs-cbn.com/bongbong-marcos"},{"name":"Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara Duterte","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"VP Sara","url":"https://www.abs-cbn.com/sara-duterte"},{"name":"BINI","url":"https://www.abs-cbn.com/bini"},{"name":"Bini","url":"https://www.abs-cbn.com/bini"}],"sectionNameMap":{"other-sports":"othersports","food-and-travel":"food-travel","people-culture-and-events":"people-culture-events","health-beauty-and-fashion":"health-beauty-fashion","pageants-and-beauty-queens":"pageants-beauty-queens"}},"options":{},"nextComponent":{"name":"relatedArticleOneDomain","source":"NA"},"article":{"_id":"53BAB801-3884-43AF-B368-8228F50C52C2","version":"4","type":"text","versioncreated":"2024-10-28T14:09:44.000Z","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","pubstatus":"usable","body_html":"

Basketball only

Growing up years

A different path

The long goodbye

Internet star

View this post on Instagram

A post shared by ANCX (@ancx.ph)

‘Yabang is not always bad’

Photographed by Tammy David

","slugline":"from baller to influencer: the rise and rise of tito mikee","firstcreated":"2023-07-05T14:46:30.000Z","firstpublished":"2023-07-05T14:46:30.000Z","source":"One Domain","extra":{"slugline_url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","short_title":"From baller to influencer: The rise and rise of Tito Mikee","partnerURL":"","tags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","interntalTags":"anc, ancx, ancx.ph, abs-cbn, abs-cbn news, anc promo, culture, spotlight, mikee reyes, influencer, ex-basketball player, ancx featured, special feature","credits":"","kenticoID":"53BAB801-3884-43AF-B368-8228F50C52C2","kenticoDateTimeUpdated":"2023-07-06T07:54:20+00:00","SponsorName":"","sync":false,"property":"news","seasonNo":null,"seasonEndYear":null,"seasonStartYear":null},"profile":"Article","priority":5,"subject":[{"code":"lifestyle","name":"Lifestyle","scheme":"section_id"},{"code":"english","name":"English","scheme":"article_language"},{"code":"standard","name":"Standard","scheme":"articleType"},{"code":"pe","name":"Professional/Editorial","scheme":"ContentSource"}],"description_html":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball ","description_text":"There was a time when Mikee Reyes—champion of the “yabang isn’t always bad” mantra—could only imagine himself doing nothing but basketball","charcount":12602,"wordcount":2188,"readtime":9,"authors":[{"code":"RHIA GRANA","name":"RHIA GRANA","role":"","biography":"","byline":"","author_url":"","twitter":"","instagram":""}],"products":[],"_current_version":4,"subscribers":[],"_created":"2024-10-28T04:03:05.000Z","_updated":"2024-10-28T14:09:45.000Z","_etag":"ab8ab6895b8420cd1fee19b0008f8c0094582b30","associations":{"photos":[],"relatedContent":[{"extra":{"slugline_url":"lifestyle/people-culture-events/2025/12/12/photo-essay-how-bamboo-coinbank-making-helps-a-family-save-1720"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T04:13:19.404407:4a39f7fc-64ca-4c9a-abfb-37e967facea5"},{"extra":{"slugline_url":"lifestyle/2025/12/12/look-two-brands-team-up-for-an-iconic-merch-collab-1702"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-10T13:56:42.997048:84c6385e-d777-4e0e-8932-630b0292df7c"},{"extra":{"slugline_url":"lifestyle/pageants-beauty-queens/2025/12/12/mrs-asia-pacific-intercontinental-2024-rhodessa-montano-belen-reflects-on-reign-1535"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T07:18:54.265421:f66358b2-4624-499e-aa5c-8a7963743470"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/bts-jung-kook-named-chanel-global-ambassador-for-fragrances-and-beauty-1501"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:54:03.635078:f6bc0c2d-a6af-4f62-b044-1359e921e1f1"},{"extra":{"slugline_url":"lifestyle/health-beauty-fashion/2025/12/12/designers-from-malaysia-russia-australia-join-manila-international-fashion-week-season-6-1456"},"guid":"urn:newsml:od2-workbench-api.abs-cbn.com:2025-12-12T06:22:36.428236:551944be-011a-4769-bece-017cd841c07c"}],"showCasts":[],"products":[],"Thumbnail":{"guid":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","version":"3","type":"picture","byline":"N/A","versioncreated":"2024-10-28T14:09:39+0000","usageterms":"","language":"en","headline":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","copyrightnotice":"","urgency":3,"pubstatus":"usable","mimetype":"image/jpeg","copyrightholder":"","slugline":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","firstcreated":"2024-10-28T14:09:37+0000","firstpublished":"2024-10-28T14:09:40+0000","source":"One Domain","extra":{"kenticoID":"821005-53BAB801-3884-43AF-B368-8228F50C52C2","sync":false,"property":"news"},"body_text":"How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito","priority":6,"subject":{"0":{"name":"N/A"}},"service":{"0":{"name":"N/A"}},"renditions":{"original":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/0313cdf543b8576ba821194d59bcfc03fa72c4486c1f9362ffc9aeebd6d3ddaf.jpg"},"viewImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg","width":640,"height":426,"mimetype":"image/jpeg","media":"2024102814108/a509e846d5f680dc96de7fca31fe334da6660de48df6f8c22a485c5f4737ac63.jpg"},"baseImage":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg","width":1400,"height":932,"mimetype":"image/jpeg","media":"2024102814108/73f77b5640972445d65a0a84f7277b3adfc1964dcd9fe4b53e6686918f954cf0.jpg"},"4_3":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg","width":800,"height":600,"mimetype":"image/jpeg","media":"2024102814108/5851383ad69d7873da19ac29f7df5c61065d1911529fab5b59f2cac122947c6a.jpg"},"16_9":{"href":"https://od2-workbench-api.abs-cbn.com/api/upload-raw/2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg","width":1280,"height":720,"mimetype":"image/jpeg","media":"2024102814108/921d372f1b4bd50459038133469c7e7c1ebdfa12ed313a1ae5ab538ecd889812.jpg"}},"description_html":"","description_text":"","genre":{"0":{"code":"Article","name":"Article (news)"}},"authors":{"0":{"code":"615523aea21e5534b3afaf2a","name":"Push Admin","role":"","biography":"","byline":"Byline Push","author_url":"","twitter":"@pushadmin","instagram":"","avatar_url":"http://imp-nlb-32fcb8cf48a1bde1.elb.ap-southeast-1.amazonaws.com:5000/api/upload-raw/2022080404084/86a22c752d7decd1383fc1f562cba30e96f7a8fb0230fab96f2429bbb4399941.jpg"}},"products":{},"subscribers":{}}}},"title":"Lifestyle","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]},{"span":"3","modules":[{"name":"empty","source":"NA","serverRenderPolicy":"csr","attributes":{},"options":{},"channel":"Desktop","height":"60px","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"articleSidebar","source":"NA","canChangeLayout":false,"canChangeSource":true,"serverRenderPolicy":"csr","attributes":{},"options":{},"sourceType":"ADV","adPosition":"mid","channel":"Desktop","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"},{"name":"stickySmartFeed","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{"desktopWidgetId":"SB_1","mobileWidgetId":"SB_1","haveMargin":true},"options":{},"channel":"Desktop","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"empty","source":"NA","attributes":{},"options":{},"channel":"Desktop","height":"32px","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"empty","source":"NA","attributes":{},"options":{},"channel":"Mobile","height":"24px","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"oneDomainDivider","source":"NA","attributes":{},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"empty","source":"NA","attributes":{},"options":{},"height":"16px","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"smartFeed","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{"desktopWidgetId":"AR_3","mobileWidgetId":"CRMB_3"},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"articleMastHeadMobile","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"sourceType":"ADV","adPosition":"mid","channel":"Mobile","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"footerOneDomain","source":"menuList","canChangeLayout":false,"canChangeSource":true,"serverRenderPolicy":"csr","offset":0,"attributes":{"logo":{"url":"ABS-CBN_OneDomain_Logo.png","width":"224","height":"40"},"dpsLogo":{"url":"DPO_Seal_25_26.png","deskWidth":"20","deskHeight":"38","mobileWidth":"20","mobileHeight":"38"}},"options":{},"sourceType":"menu","sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]},{"columns":[{"span":"12","editable":true,"modules":[{"name":"adBlockerMessageOd","source":"NA","canChangeLayout":false,"canChangeSource":true,"attributes":{},"options":{},"sectionCode":"from-baller-to-influencer-the-rise-and-rise-of-tito-mikee","url":"ancx/culture/spotlight/07/05/23/from-baller-to-influencer-the-rise-and-rise-of-tito-mikee"}]}]}]

How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Lifestyle

How the end of a basketball career led Mikee Reyes to become TikTok’s most influential Tito

RHIA GRANA

Published Jul 05, 2023 10:46 PM PHT

|

Updated Jul 06, 2023 03:54 PM PHT

Read More:

anc

ancx

ancx.ph

abs-cbn

abs-cbn news

anc promo

culture

spotlight

mikee reyes

influencer

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.