Heart Evangelista Wasn’t Shy to Talk About Her Period at the Flex Your Mood Event

As the pioneering brand in the feminine care category for more than 100 years now, Kotex continues to take the lead in launching new campaigns that spark conversations to help alleviate period stigma. Committed to their goal of breaking taboos, Kotex empowered women to indulge in the full range of emotions they experience during the “Flex Your Mood” event held last October 21 at Electric Garden in BGC. A bold message in contrast to the typical women empowerment campaigns, Kotex strived to normalise unconventional truths of being in your period. In order to echo their message, 80 beautiful women who represented various media outlets and KOLs (key opinion leaders), showed up dressed in their classiest outfits and eager to experience what the country’s first Kotex Mood House had to offer.

The event featured various ‘mood stations’ that allowed the attendees to freely express their different moods and emotions—from channelling their creative juices at the Charm Bar, raging it out at the Chaos Corner, satisfying their period cravings at the Munch Haven, to capping it off with a photo of their most confident self at the Empowerment Wall area. “Every period experience is unique and there’s no one -size -fits- all approach. This effort is really to foster an open dialogue and empower our girls to change conversations about periods and the emotions that come with it,” shares Kotex Marketing Manager Krystel Chua.

Celebrity brand ambassador and long-time Kotex user Heart Evangelista, helped spark a bigger spotlight on the conversation by candidly sharing her own period struggles like experiencing breakouts on her chest and back, getting migraines, and long-haul traveling while on her period. “I feel like I have a really good relationship with Kotex because they know the essence of my being and as I’ve evolved, they’ve also evolved flawlessly through the years. And no joke, I’m really like a number one Kotex girl,” Hearts admits.

The fashion icon and global jetsetter also couldn’t help but gush over her love for Kotex Luxe Ultrathin Pads during the event, “For me, comfort is always key. I’m always travelling long hours and I’m very sensitive to material, so this one fits perfectly for me. I feel very clean and fresh. I get allergies so much especially when you’re on your period. So it’s so important to have the best pad.” From her teenage years until now, Kotex products have helped empower Heart to become the more empowered and confident woman of the world she is today, no matter what time of the month it is.

“What makes Kotex really different versus other sanitary products that are available in the market is we really put the girl at the center of our development and innovation. Kotex Luxe as a product is very seamless, comfortable, thin, and breathable so that when they’re on their period they’re not reminded that they’re on their period,” explained Kimberly-Clark Marketing Head Frenissa Lagman.

Just like Heart, more and more women are feeling more confident and empowered even on their heaviest period days when they’re using the brand that allows them to flex their mood without prejudice and guilt. With Kotex, being a woman with all her moods becomes a symbol of pride and not shame. “I don’t really have to hide and I can truly be myself and nowadays it’s so liberating to just be yourself, the good and the bad. Your heart will still shine at the end of the day. Just be yourself.” Hearts admits.