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YouTube's MrBeast posts video on Musk's X

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Agence France-Presse

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="The new logo of Twitter is seen in this illustration taken, July 24, 2023. Dado Ruvic, Reuters/Illustration/File " src="https://sa.kapamilya.com/absnews/abscbnnews/media/2024/business/01/17/reuters-twitter-lawsuit-rtr-01172024.jpg"/><figcaption>The new logo of Twitter is seen in this illustration taken, July 24, 2023.<em> Dado Ruvic, Reuters/Illustration/File </em></figcaption></figure></div><p><br/>SAN FRANCISCO — YouTube sensation MrBeast posted a full video on Elon Musk&#x27;s X for the first time this week, giving the struggling social media platform a boost.</p><p>MrBeast, real name Jimmy Donaldson, is the world&#x27;s most popular YouTuber with more than 230 million subscribers.</p><p>&quot;I&#x27;m curious how much ad revenue a video on X would make so I&#x27;m reuploading this to test it. Will share ad rev next week,&quot; MrBeast posted Monday on the platform formally known as Twitter.</p><p>The video, which sees MrBeast and friends test out flashy sports cars, saw nearly 50 million views in just 14 hours after being posted.</p><p>Last month, after being encouraged by X-owner Musk to post on his platform, MrBeast complained that even a billion views on X &quot;wouldn&#x27;t fund a fraction&quot; of his costs of production.</p><p>&quot;I&#x27;m down though to test stuff once monetization is really cranking!&quot; MrBeast added in the post on X.</p><p>The upload by MrBeast was hailed by Twitter CEO Linda Yaccarino, who pointed to content deals signed last week with several US personalities.</p><p>&quot;Building a whole video ecosystem in plain sight... Who&#x27;s next?&quot; Yaccarino posted.</p><p>X last week announced shows from former CNN anchor Don Lemon, former US congresswoman Tulsi Gabbard and sports radio host Jim Rome.</p><p>Last year, X broadcast shows by conservative figure Tucker Carlson after he was fired from Fox, but Carlson has since said he will launch his own streaming service this year.</p><p>Musk&#x27;s ambition is to turn X into an &quot;everything app&quot; that would combine social media with streaming and online shopping.</p><p>However, the chaotic management and controversial posts since his takeover of Twitter in 2022 has seen user traffic drop and major advertisers halt spending on the platform.</p><p>Last year Musk bitterly criticized advertisers who had left the platform, saying they would kill X.</p><p>This advertiser exodus gained momentum after Musk endorsed an <a href="https://news.abs-cbn.com/business/12/02/23/with-outburst-musk-puts-xs-survival-in-the-balance">anti-semitic conspiracy theory</a> on the platform.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/01/16/24/elon-musks-x-receives-money-transmitter-license-in-utah">Elon Musk&#x27;s X receives money transmitter license in Utah</a></li>	<li><a href="https://news.abs-cbn.com/business/01/11/24/elon-musks-x-tells-watchdog-it-has-shed-1000-safety-staff">Elon Musk&#x27;s X tells watchdog it has shed 1,000 &#x27;safety&#x27; staff</a></li></ul><div> </div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2905422" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2875930" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><div><strong>© Agence France-Presse </strong></div>

YouTube sensation MrBeast posted a full video on Elon Musk's X for the first time this week, giving the struggling social media platform a boost.