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Pinoy ad firm GIGIL bags Bronze Lion award in 2022 Cannes Lions

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<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="GIGIL team, all smiles with award in hand / receives award on stage" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2022/life/07/12/20220712-gigil-wins-cannes.jpg"/><figcaption>GIGIL team, all smiles with award in hand / receives award on stage</figcaption></figure></div><p>MANILA - A Filipino advertising firm bagged a bronze award in the Cannes Lions International Festival of Creativity, which was formerly the International Advertising Festival.</p><p>Gigil Philippines, which dubs itself an independent ideas agency, won a Bronze Lion for its film entry &quot;Party&quot; for client Cheers which was released earlier this year.</p><p>The winning quirky ad for Cheers shows a family eating dinner when things get messy in a &quot;surreal&quot; transition before bursting into a dance scene.</p><p>The ad, which showed household chores has been viewed over 10,200,00 times total through various platforms, GlGIL said.</p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/ems2bvkkE_g?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div><p>The advertising agency previously won at the Cannes Lion in the film category for its viral RC Cola ad &quot;Family.&quot;</p><p>“GIGIL is very honored to represent the country at the festival and bring home a Cannes Lion bronze. This definitely means a lot to us as an agency, an inspiration we’ll always hold on to as we continue to create work that engages Filipino consumers in a special way,” GIGIL Managing Partner Jake Yrastorza said. </p><p>Founding partner Badong Abesamis said the recognition proves how creativity could help &quot;cut through the clutter, reach the audience in a profound way and create meaningful change.&quot;</p><p>GIGIL was also behind the viral promotions of the Netflix hit &quot;Trese.&quot;</p><ul class="op-related-articles">	<li><a href="https://starcinema.abs-cbn.com/2021/6/11/news/abs-cbn-turns-into-abc-znn-the-fictional-network-69374">LOOK: ABS-CBN turns into ABC-ZNN, the fictional network seen in &#x27;Trese&#x27;</a></li></ul><div><strong>RELATED VIDEO:</strong></div><figure class="op-interactive"><iframe allow="autoplay; fullscreen" frameBorder="0" height="100%" id="ivsplayer01" scrolling="no" src="https://player.ivideosmart.com/ivsplayer/v4/dist/html/iframe-src.html?iframeid=ivsplayer01&amp;key=e8c22c015ca9eafa76f1e3edfa03c603&amp;spid=3001339&amp;vid=2118515" width="100%"></iframe></figure><div class="iwantbar">Watch more News on <a href="https://www.iwanttfc.com/#!/browse/Genres/News/tag_id_genres/id_news" target="_blank">iWantTFC</a></div>

Gigil Philippines, which dubs itself an independent ideas agency, won a Bronze Lion for its film entry 'Party' for client Cheers which was released earlier this year.