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Century Tuna maker to buy 'Ligo' canned sardines brand

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Jessica Fenol, ABS-CBN News

<p>MANILA - Century Tuna maker Century Pacific Food Inc on Friday announced its acquisition of canned sardine maker Ligo.</p><p>Century Pacific Food will purchase the assets and intellectual property related to the manufacturing of Ligo products or &quot;shelf-stable&quot; marine products, it said in a disclosure to the Philippine Stock Exchange.</p><p>&quot;Ligo is a leading brand in the sardine category. Ligo will be highly synergistic with the rest of our shelf-stable marine products,&quot; Century Pacific Food executive chairman Christopher Po said. </p><p>&quot;The acquisition is very aligned with our mission to provide affordable nutrition to our customers...We will be leveraging our scale and our experience to create more value for the brand, which will, in turn, strengthen our business,&quot; he added. </p><blockquote class="twitter-tweet"><p dir="ltr" lang="es">Century Pacific acquires ‘Ligo’<a href="https://twitter.com/ABSCBNNews?ref_src=twsrc%5Etfw">@ABSCBNNews</a> <a href="https://t.co/OHd54U4C2y">pic.twitter.com/OHd54U4C2y</a></p>— Jessica Fenol (@JessFenol) <a href="https://twitter.com/JessFenol/status/1474199025390080003?ref_src=twsrc%5Etfw">December 24, 2021</a></blockquote><p><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script>Canned goods last longer compared to fresh fish and meat, and are among the top consumer staples in the country. Ligo has also been a standard inclusion in &quot;ayuda&quot; or care packs. </p><p>Century Pacific Food&#x27;s portfolio includes other household brands such as Century Tuna, 555, Blue Bay, Angle, Birch Tree, and Fresca. </p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/business/05/05/21/century-pacific-net-income-q1-demand">Century Pacific net income up in Q1 as demand defies pandemic slump</a></li>	<li><a href="https://news.abs-cbn.com/business/06/15/20/pandemic-grocery-shoppers-looking-for-recipes-century-pacific">Pandemic grocery shoppers looking for recipes: Century Pacific</a></li></ul><div><strong>RELATED VIDEO:</strong></div><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/0y5jh5bEcHM?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div>

Century Tuna maker Century Pacific Food Inc on Friday announced its acquisition of canned sardine maker Ligo.

Century Tuna maker to buy 'Ligo' canned sardines brand

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Century Tuna maker to buy 'Ligo' canned sardines brand

Jessica Fenol,

ABS-CBN News

Published Dec 24, 2021 10:52 AM PHT

|

Updated Dec 24, 2021 12:26 PM PHT

Read More:

Century Pacific Food Inc

Century Tuna

Ligo

Ligo Sardines

mergers and acquisitions

canned goods

canned fish

fisheries

food

Christopher Po

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