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LOOK: ABS-CBN 'taken over' by fictional network in 'Trese' promo

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Anjo Bagaoisan, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2021/life/06/11/20210611-facade-of-the-elj-building-inside-the-abs-cbn-compound-trese-gc.jpg"/><figcaption>The facade of the ELJ building inside the ABS-CBN compound is illuminated in red and flashed with the word Trese as part of the Netflix show&#x27;s marketing on June 11, 2021. <em>George Calvelo, ABS-CBN News</em></figcaption></figure></div><p><strong>(UPDATED)</strong> Is ABS-CBN no more? No, that’s just fiction.</p><p>The network&#x27;s metallic logo atop its Eugenio Lopez Jr. (ELJ) Communications Center building in Quezon City was gradually replaced Friday afternoon by black signage with the letters “ABC-ZNN” in white.</p><p>But instead of the station seemingly being taken over, it’s all just marketing for the new Netflix anime series “Trese.”</p><p>“ABC-ZNN,” a play on the media company’s name, is a TV station in the Filipino graphic novel adaptation which premiered Friday.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">&#x27;Yong totoo?<a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://t.co/Voq0yt0yql">https://t.co/Voq0yt0yql</a> <a href="https://t.co/pKFI7f0VDL">pic.twitter.com/pKFI7f0VDL</a></p>— Anjo Bagaoisan (@anjo_bagaoisan) <a href="https://twitter.com/anjo_bagaoisan/status/1403235169172017153?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>By 6 p.m. on Friday, the façade of ELJ glowed red, with interior lights seen through windows, spanning several stories and the entire width of the building, forming the word “TRESE.”</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">BREAKING: Trese has officially taken over ABC-ZNN!!! <a href="https://t.co/51UdClxjqD">pic.twitter.com/51UdClxjqD</a></p>— Netflix Philippines (@Netflix_PH) <a href="https://twitter.com/Netflix_PH/status/1403311216651489281?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>A day prior on Thursday, billboards promoting the series were placed outside the station’s walls in Sgt. Esguerra Avenue, along with the “ABC-ZNN” logo.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2021/entertainment/06/11/abc-znn-billboards.jpg"/><figcaption>Billboards with “ANC-ZNN” make an appearance near ABS-CBN’s gate</figcaption></figure></div><p>That night, ABS-CBN’s broadcast center -- normally lit in the network’s red-green-blue colors -- was illuminated in red, the color of the streaming platform.</p><p>ABS-CBN was not involved in the making of the series produced by BASE Entertainment and released with dubs in English, Tagalog, Japanese, and Spanish.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">ABS-CBN compound is in bloody red theme. Hmmm. <a href="https://twitter.com/Netflix_PH?ref_src=twsrc%5Etfw">@Netflix_PH</a> <a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> ❤️❤️❤️ <a href="https://t.co/doFKUfK0Wi">pic.twitter.com/doFKUfK0Wi</a></p>— Clarence Alvarado (@rency0722) <a href="https://twitter.com/rency0722/status/1403020341786578944?ref_src=twsrc%5Etfw">June 10, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>Actress Liza Soberano, who voices lead character Alexandra Trese for the Filipino language dub, is a contract artist of the network.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/entertainment/05/27/21/why-liza-soberano-was-initially-hesitant-to-do-trese">Why Liza Soberano was initially hesitant to do &#x27;Trese&#x27;</a></li></ul><p>On Twitter, users were taken by surprise at the physical transformation of ABS-CBN’s signage and marveled at the length of the marketing done for “Trese”.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Experiential marketing taken to a whole new level <a href="https://t.co/3iIQqfc8TB">https://t.co/3iIQqfc8TB</a></p>— Jap (@japtobias) <a href="https://twitter.com/japtobias/status/1403256513112674306?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Trese marketing team is really on another level! They deserved a raise.<a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://twitter.com/hashtag/TabiTabiPo?src=hash&amp;ref_src=twsrc%5Etfw">#TabiTabiPo</a> <a href="https://t.co/JFBmyVJ2kZ">https://t.co/JFBmyVJ2kZ</a></p>— JUAN 🍥 (@juanderpet_) <a href="https://twitter.com/juanderpet_/status/1403250675727814656?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="en">DAMN, THAT MARKETING! <a href="https://t.co/UhowGckXwO">https://t.co/UhowGckXwO</a></p>— Gelo #DefendPressFreedom (@gpemps) <a href="https://twitter.com/gpemps/status/1403238760326656012?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="tl">GAGO ANG GALING HAHAHHAHHAHAHA IM SHOOKT GRABE ANG LAKAAAAS!!!!!<a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://twitter.com/hashtag/TabiTabiPo?src=hash&amp;ref_src=twsrc%5Etfw">#TabiTabiPo</a> <a href="https://t.co/xl10S3haQt">https://t.co/xl10S3haQt</a></p>— alt iWantTFC ❁ (@ALTiWantTFC) <a href="https://twitter.com/ALTiWantTFC/status/1403237704964317188?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="tl">Today in &quot;Grabe Talaga Yung Marketing Team ng Trese&quot; <a href="https://t.co/QyEv4AJd1X">https://t.co/QyEv4AJd1X</a></p>— Albert Lirio (@albertlirio) <a href="https://twitter.com/albertlirio/status/1403254252902834179?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>ABS-CBN was not the only media outlet that physically advertised “Trese.” </p><blockquote class="twitter-tweet" data-conversation="none"><p dir="ltr" lang="en">UPDATE: The signage atop the ABS-CBN ELJ Center gets a makeover as the fictional &quot;ABC-ZNN&quot; network depicted in the animated Filipino mythology film <a href="https://twitter.com/hashtag/Trese?src=hash&amp;ref_src=twsrc%5Etfw">#Trese</a>, which premiered on the streaming platform Friday.<br/><br/>📸:Kerchlynn Tan<br/><br/><a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://t.co/1dl4YK7NYw">pic.twitter.com/1dl4YK7NYw</a></p>— Anjo Bagaoisan (@anjo_bagaoisan) <a href="https://twitter.com/anjo_bagaoisan/status/1403244721669951489?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script><p>Local broadsheets such as the Philippine Star and BusinessWorld printed faux front pages featuring an advertorial “reporting&quot; a scene from the series.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Murder on Balete Drive gets the page 1 treatment on BusinessWorld -- the newspaper whose office is located along... you guessed it... Balete Drive <a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://twitter.com/hashtag/tabitabipo?src=hash&amp;ref_src=twsrc%5Etfw">#tabitabipo</a> <a href="https://t.co/laqtXpba73">pic.twitter.com/laqtXpba73</a></p>— Cathy Rose Garcia (@cathyrosegarcia) <a href="https://twitter.com/cathyrosegarcia/status/1403148052190285827?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>In the run-up to the premiere, on-ground and digital promos such as “vandalized” billboards and “leaked” security footage of mythological monsters purportedly roaming Metro Manila drew attention to the series.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/ancx/culture/movies/06/07/21/these-vandalized-billboards-of-trese-are-stirring-up-netizens">These ‘vandalized’ billboards of ‘Trese’ are stirring up netizens</a></li></ul><div> </div>

LOOK: ABS-CBN 'taken over' by fictional network in 'Trese' promo

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LOOK: ABS-CBN 'taken over' by fictional network in 'Trese' promo

Anjo Bagaoisan,

ABS-CBN News

Published Jun 11, 2021 05:12 PM PHT

|

Updated Jun 12, 2021 12:36 AM PHT

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Trese

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