Push Admin

LOOK: ABS-CBN 'taken over' by fictional network in 'Trese' promo

Article (news)

Anjo Bagaoisan, ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="https://sa.kapamilya.com/absnews/abscbnnews/media/2021/life/06/11/20210611-facade-of-the-elj-building-inside-the-abs-cbn-compound-trese-gc.jpg"/><figcaption>The facade of the ELJ building inside the ABS-CBN compound is illuminated in red and flashed with the word Trese as part of the Netflix show&#x27;s marketing on June 11, 2021. <em>George Calvelo, ABS-CBN News</em></figcaption></figure></div><p><strong>(UPDATED)</strong> Is ABS-CBN no more? No, that’s just fiction.</p><p>The network&#x27;s metallic logo atop its Eugenio Lopez Jr. (ELJ) Communications Center building in Quezon City was gradually replaced Friday afternoon by black signage with the letters “ABC-ZNN” in white.</p><p>But instead of the station seemingly being taken over, it’s all just marketing for the new Netflix anime series “Trese.”</p><p>“ABC-ZNN,” a play on the media company’s name, is a TV station in the Filipino graphic novel adaptation which premiered Friday.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">&#x27;Yong totoo?<a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://t.co/Voq0yt0yql">https://t.co/Voq0yt0yql</a> <a href="https://t.co/pKFI7f0VDL">pic.twitter.com/pKFI7f0VDL</a></p>— Anjo Bagaoisan (@anjo_bagaoisan) <a href="https://twitter.com/anjo_bagaoisan/status/1403235169172017153?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>By 6 p.m. on Friday, the façade of ELJ glowed red, with interior lights seen through windows, spanning several stories and the entire width of the building, forming the word “TRESE.”</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">BREAKING: Trese has officially taken over ABC-ZNN!!! <a href="https://t.co/51UdClxjqD">pic.twitter.com/51UdClxjqD</a></p>— Netflix Philippines (@Netflix_PH) <a href="https://twitter.com/Netflix_PH/status/1403311216651489281?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>A day prior on Thursday, billboards promoting the series were placed outside the station’s walls in Sgt. Esguerra Avenue, along with the “ABC-ZNN” logo.</p><div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2021/entertainment/06/11/abc-znn-billboards.jpg"/><figcaption>Billboards with “ANC-ZNN” make an appearance near ABS-CBN’s gate</figcaption></figure></div><p>That night, ABS-CBN’s broadcast center -- normally lit in the network’s red-green-blue colors -- was illuminated in red, the color of the streaming platform.</p><p>ABS-CBN was not involved in the making of the series produced by BASE Entertainment and released with dubs in English, Tagalog, Japanese, and Spanish.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">ABS-CBN compound is in bloody red theme. Hmmm. <a href="https://twitter.com/Netflix_PH?ref_src=twsrc%5Etfw">@Netflix_PH</a> <a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> ❤️❤️❤️ <a href="https://t.co/doFKUfK0Wi">pic.twitter.com/doFKUfK0Wi</a></p>— Clarence Alvarado (@rency0722) <a href="https://twitter.com/rency0722/status/1403020341786578944?ref_src=twsrc%5Etfw">June 10, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>Actress Liza Soberano, who voices lead character Alexandra Trese for the Filipino language dub, is a contract artist of the network.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/entertainment/05/27/21/why-liza-soberano-was-initially-hesitant-to-do-trese">Why Liza Soberano was initially hesitant to do &#x27;Trese&#x27;</a></li></ul><p>On Twitter, users were taken by surprise at the physical transformation of ABS-CBN’s signage and marveled at the length of the marketing done for “Trese”.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Experiential marketing taken to a whole new level <a href="https://t.co/3iIQqfc8TB">https://t.co/3iIQqfc8TB</a></p>— Jap (@japtobias) <a href="https://twitter.com/japtobias/status/1403256513112674306?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Trese marketing team is really on another level! They deserved a raise.<a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://twitter.com/hashtag/TabiTabiPo?src=hash&amp;ref_src=twsrc%5Etfw">#TabiTabiPo</a> <a href="https://t.co/JFBmyVJ2kZ">https://t.co/JFBmyVJ2kZ</a></p>— JUAN 🍥 (@juanderpet_) <a href="https://twitter.com/juanderpet_/status/1403250675727814656?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="en">DAMN, THAT MARKETING! <a href="https://t.co/UhowGckXwO">https://t.co/UhowGckXwO</a></p>— Gelo #DefendPressFreedom (@gpemps) <a href="https://twitter.com/gpemps/status/1403238760326656012?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="tl">GAGO ANG GALING HAHAHHAHHAHAHA IM SHOOKT GRABE ANG LAKAAAAS!!!!!<a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://twitter.com/hashtag/TabiTabiPo?src=hash&amp;ref_src=twsrc%5Etfw">#TabiTabiPo</a> <a href="https://t.co/xl10S3haQt">https://t.co/xl10S3haQt</a></p>— alt iWantTFC ❁ (@ALTiWantTFC) <a href="https://twitter.com/ALTiWantTFC/status/1403237704964317188?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><blockquote class="twitter-tweet"><p dir="ltr" lang="tl">Today in &quot;Grabe Talaga Yung Marketing Team ng Trese&quot; <a href="https://t.co/QyEv4AJd1X">https://t.co/QyEv4AJd1X</a></p>— Albert Lirio (@albertlirio) <a href="https://twitter.com/albertlirio/status/1403254252902834179?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>ABS-CBN was not the only media outlet that physically advertised “Trese.” </p><blockquote class="twitter-tweet" data-conversation="none"><p dir="ltr" lang="en">UPDATE: The signage atop the ABS-CBN ELJ Center gets a makeover as the fictional &quot;ABC-ZNN&quot; network depicted in the animated Filipino mythology film <a href="https://twitter.com/hashtag/Trese?src=hash&amp;ref_src=twsrc%5Etfw">#Trese</a>, which premiered on the streaming platform Friday.<br/><br/>📸:Kerchlynn Tan<br/><br/><a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://t.co/1dl4YK7NYw">pic.twitter.com/1dl4YK7NYw</a></p>— Anjo Bagaoisan (@anjo_bagaoisan) <a href="https://twitter.com/anjo_bagaoisan/status/1403244721669951489?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script><p>Local broadsheets such as the Philippine Star and BusinessWorld printed faux front pages featuring an advertorial “reporting&quot; a scene from the series.</p><blockquote class="twitter-tweet"><p dir="ltr" lang="en">Murder on Balete Drive gets the page 1 treatment on BusinessWorld -- the newspaper whose office is located along... you guessed it... Balete Drive <a href="https://twitter.com/hashtag/TreseOnNetflix?src=hash&amp;ref_src=twsrc%5Etfw">#TreseOnNetflix</a> <a href="https://twitter.com/hashtag/tabitabipo?src=hash&amp;ref_src=twsrc%5Etfw">#tabitabipo</a> <a href="https://t.co/laqtXpba73">pic.twitter.com/laqtXpba73</a></p>— Cathy Rose Garcia (@cathyrosegarcia) <a href="https://twitter.com/cathyrosegarcia/status/1403148052190285827?ref_src=twsrc%5Etfw">June 11, 2021</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>In the run-up to the premiere, on-ground and digital promos such as “vandalized” billboards and “leaked” security footage of mythological monsters purportedly roaming Metro Manila drew attention to the series.</p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/ancx/culture/movies/06/07/21/these-vandalized-billboards-of-trese-are-stirring-up-netizens">These ‘vandalized’ billboards of ‘Trese’ are stirring up netizens</a></li></ul><div> </div>

LOOK: ABS-CBN 'taken over' by fictional network in 'Trese' promo

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Showbiz

LOOK: ABS-CBN 'taken over' by fictional network in 'Trese' promo

Anjo Bagaoisan,

ABS-CBN News

Published June 11, 2021 05:12 PM PHT

|

Updated June 12, 2021 12:36 AM PHT

Read More:

Trese

Netflix

ABC-ZNN

ABS-CBN

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.