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Growing family: ABS-CBN Films no longer just Star Cinema

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ABS-CBN News

Celebrating its 25th year, Star Cinema has become the most recognizable film company in the country, and while it has been, to the Filipino audience, synonymous to ABS-CBN, it is now just one part of a growing filmmaking family.Star Cinema, the flagship film outfit of the Kapamilya network, had been for a long time the lone brand under ABS-CBN Films. Moving forward, it will be joined by three other film production brands: CinemaOne Originals, CineBro Originals, and Black Sheep.During a recent gathering of employees in celebration of Star Cinema&#x27;s anniversary, managing director Olivia Lamasan explained that distinction among the four brands under ABS-CBN Films.Star Cinema, she said, will &quot;remain committed to producing family-oriented stories.&quot; CinemaOne Originals, already an established brand, will carry on as an annual festival for &quot;edgier, arthouse&quot; films. CineBro Originals is geared towards male market, while Black Sheep aims to produce movies for the millennial market.Addressing co-workers in ABS-CBN Films, Lamasan said: &quot;I am confident in our people and our capability to face the trying and exciting challenges that await us.&quot;Sama-sama nating haharapin ang mga pagsubok, sama-sama din natin yayakapin ang tagumpay, habang patuloy tayong nagbibigay ng magagandang pelikula at mga alaala sa mga Pilipino. Kapit-bisig tayo.&quot;

Celebrating its 25th year, Star Cinema is now just one part of a growing filmmaking family under the Kapamilya umbrella.

Celebrating its 25th year, Star Cinema is now just one part of a growing filmmaking family under the Kapamilya umbrella.