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Box office: ‘The Hows of Us’ crosses P400-M mark

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<p>“The Hows of Us” continued its winning streak at the box office Friday, or 10 days after it hit cinemas nationwide, as it crossed the P400-million mark in ticket sales, according to producer Star Cinema.</p><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Bna88bBDjsv/?utm_source=ig_embed_loading" data-instgrm-version="12" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"> </div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"> </div></div></div><div style="padding:19% 0"> </div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><a href="https://www.instagram.com/p/Bna88bBDjsv/?utm_source=ig_embed_loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><svg height="50px" version="1.1" viewBox="0 0 60 60" width="50px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 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style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"> </div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"> </div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"> </div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"> </div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"> </div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"> </div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"> </div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"> </div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"> </div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"> </div></div><p style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/Bna88bBDjsv/?utm_source=ig_embed_loading" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by ABS-CBN Films, Star Cinema (@starcinema)</a> on <time dateTime="2018-09-07T10:13:24+00:00" style="font-family:Arial,sans-serif;font-size:14px;line-height:17px">Sep 7, 2018 at 3:13am PDT</time></p></div></blockquote><div><script async="" defer="" src="https://www.instagram.com/embed.js" type="text/javascript"></script></div><p>The latest film of the tested tandem of Kathryn Bernardo and Daniel Padilla has earned P404,689,619.20 as of 5 p.m., September 7. </p><p>The exact figure was announced by Star Cinema through its social media channels, with a note from for George, from Primo.</p><p>George and Primo are the respective characters of Bernardo and Padilla in the film, which shows the struggles of a long-term relationship.</p><blockquote class="twitter-tweet" data-lang="en"><p dir="ltr" lang="en">From my favorite scene in the movie.❤️ <a href="https://twitter.com/hashtag/TheHowsOfUsNowShowing?src=hash&amp;ref_src=twsrc%5Etfw">#TheHowsOfUsNowShowing</a> <a href="https://twitter.com/hashtag/THOUNonStopPasasalamat?src=hash&amp;ref_src=twsrc%5Etfw">#THOUNonStopPasasalamat</a> <a href="https://t.co/lgWxqiXwPO">pic.twitter.com/lgWxqiXwPO</a></p>— Carmi Raymundo (@carmiraymundo) <a href="https://twitter.com/carmiraymundo/status/1037177539632844800?ref_src=twsrc%5Etfw">September 5, 2018</a></blockquote><div><script async="" src="https://platform.twitter.com/widgets.js" charSet="utf-8" type="text/javascript"></script></div><p>With its latest milestone, “The Hows of Us” becomes the first film starring KathNiel to breach the P400-million mark. Their most recent outings — “Can’t Help Falling in Love” and “Barcelona: A Love Untold” — each grossed over P300 million, an already impressive number.</p><p>The box-office performance of “The Hows of Us,” relative to the time it’s achieved the number, is notable. With an August 29 release date, it has yet to be screened for a full second weekend, when most moviegoers troop to theaters.</p><figure class="op-interactive"><iframe height="315" src="https://www.youtube.com/embed/dBDf3MFfruM?enablejsapi=1" width="560"></iframe></figure><div class="iwantbar">Watch more in <a href="//www.iwantv.com.ph/">iWantv</a> or <a href="//tfc.tv/">TFC.tv</a></div><p>With international screenings rolling out starting Friday — territories include UAE, Papua New Guinea, Brunei, Malaysia, Saipan, and Canada — the Cathy Garcia-Molina film is expected to have another burst in its total earnings in the coming days.</p>

<p>“The Hows of Us” continued its winning streak at the box office Friday, or 10 days after it hit cinemas nationwide, as it crossed the P400-million mark in ticket sales, according to producer Star Cinema.</p>

“The Hows of Us” continued its winning streak at the box office Friday, or 10 days after it hit cinemas nationwide, as it crossed the P400-million mark in ticket sales, according to producer Star Cinema.