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Magical 'Shopper' MV signals K-pop singer IU's comeback 

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Jaehwa Bernardo

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/20240220 IU.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left"><span id="isPasted" style="color:rgb(65, 65, 65);letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;display:inline !important;float:none">Korean singer IU in the music video for &#x27;Shopper,&#x27; the lead single off her extended play &#x27;The Winning.&#x27; <em>Screenshot from video on IU&#x27;s YouTube channel</em></span><em> </em></span></span></span></div><p>The wait is over, Uaenas! South Korean pop sensation IU made her much-awaited comeback on Tuesday, releasing her sixth extended play (EP) &quot;The Winning.&quot;</p><p>The 30-year-old singer-songwriter unveiled the five-track EP alongside the music video for its lead single &quot;Shopper.&quot;</p><p>The five-minute video tells the tale of a shop with &quot;extraordinary items&quot; and seems to suggest that the shopkeeper, played by IU, stole the items.</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/kHW-UVXOcLU?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><p>Singer DPR Ian makes an appearance in the video, which he also directed and edited.</p><p>As of writing, the hashtag #IU_TheWinning_NowOpen topped the list of Philippine trends on X as fans expressed excitement over the release.</p><p>&quot;The Winning&quot; marks IU&#x27;s first new release in over two years, following &quot;Pieces&quot; from November 2021.</p><p>In January, IU dropped the pre-release single &quot;Love Wins All,&quot; which drew attention for its video featuring V of K-pop boy group BTS.</p><div><a href="https://news.abs-cbn.com/entertainment/01/24/24/watch-bts-v-joins-iu-in-dramatic-love-wins-all-music-video">WATCH: BTS&#x27; V joins IU in dramatic &#x27;Love Wins All&#x27; music video</a></div><p>Days before the comeback, IU also put out a video for the song &quot;Holssi,&quot; which features Tweety Bird after the singer entered a collaboration with the &quot;Looney Tunes&quot; cartoon franchise.</p><p>The EP also includes &quot;Shh..&quot; featuring Hyein of rising girl group NewJeans and Wonsun Joe with special narration from veteran singer Patti Kim; and &quot;I stan U.&quot;</p><p>In March, the singer born Lee Ji-eun is set to kick off her &quot;H.E.R.&quot; world tour with a two-day concert in Seoul. Notably, the tour is scheduled to make a stop at the Philippine Arena in Bulacan on June 1.</p><div><a href="https://news.abs-cbn.com/entertainment/01/17/24/ph-among-stops-for-korean-singer-ius-her-tour">Philippines among stops for Korean singer IU&#x27;s H.E.R. tour</a></div><p>IU, who entered the music industry in 2008, achieved mainstream success through her 2010 single &quot;Good Day.&quot; She has since put out chart-topping hits, including &quot;Palette,&quot; &quot;Blueming&quot; and &quot;Celebrity.&quot;</p><p>Outside of music, IU has also starred in several K-dramas, such as &quot;Dream High,&quot; &quot;Moon Lovers: Scarlet Heart Ryeo,&quot; &quot;My Mister&quot; and &quot;Hotel del Luna.&quot;</p><p>For more news and features on K-pop, K-drama, and K-stars, visit the <a href="https://news.abs-cbn.com/kcontents">Hallyu Corner</a> microsite.</p><div><br/></div><div><strong>FROM THE ARCHIVES</strong></div><div><ivs-player data-ivs-key="e8c22c015ca9eafa76f1e3edfa03c603" data-ivs-spid="3001339" data-ivs-vid="2932973"></ivs-player></div><script src="https://player.ivideosmart.com/ivsplayer/v4/dist/js/loader.js"></script><div><br/></div>

WATCH: Magical 'Shopper' MV signals IU's comeback with 'The Winning'

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WATCH: Magical 'Shopper' MV signals IU's comeback with 'The Winning'

Jaehwa Bernardo,

ABS-CBN News

Published Feb 20, 2024 05:42 PM PHT

Read More:

K-content

K-pop

IU

The Winning

Shopper

Lee Ji-eun

EDAM Entertainment

K-pop

K-content

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