Push Admin

Baekhyun of K-pop group EXO is the newest endorser of Bench. Screenshot from video on Bench's YouTube channel

Article (news)

EXO's Baekhyun is new Bench endorser

Jaehwa Bernardo

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:958px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1711249768003vlcsnap-2024-03-24-10h52m29s194.png" style="width:960px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left"><span contenteditable="true" id="isPasted">K-pop star Baekhyun poses for a photoshoot with Bench. <em>Screenshot from video on Bench&#x27;s YouTube channel</em></span></span></span></span></div><p>Rejoice, Filipino EXO-Ls! K-pop singer Baekhyun of EXO has been tapped as the latest brand ambassador of popular Filipino fashion company Bench.</p><p>Bench made the announcement on its social media pages on Saturday, dropping a short video of the &quot;Bambi&quot; hitmaker&#x27;s photoshoot.</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/lOWdULKH7Ts?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><p>The reveal comes weeks before the the 31-year-old idol returns to the country for the local stop of his &quot;Lonsdaleite&quot; concert tour, to be staged at the Araneta Coliseum.</p><div><a href="https://news.abs-cbn.com/entertainment/2024/1/31/baekhyun-s-lonsdaleite-in-manila-ticket-prices-seat-map-148"><strong>Baekhyun&#x27;s &#x27;Lonsdaleite&#x27; in Manila: Ticket prices, seat map<br/></strong></a></div><p>The singer joins the list of Korean stars who have endorsed Bench, which includes other K-pop acts such as ENHYPEN, ITZY and Stray Kids.</p><p>Baekhyun debuted in 2012 as a member of EXO, known for hit songs like &quot;Ko Ko Bop&quot; and &quot;Love Shot.&quot; He launched a solo career in 2019, dropping the extended play &quot;City Lights.&quot;</p><p>For his solo work, Baekhyun consistently won the Best Male Artist prize at the prestigious MAMA Awards from 2019 to 2021.</p><div><a href="https://news.abs-cbn.com/entertainment/01/08/24/new-label-to-handle-solo-activities-of-exos-baekhyun-chen-xiumin"><strong>EXO&#x27;s Baekhyun, Chen, Xiumin to pursue solo activities with new label<br/></strong></a></div><div><em>For more news and features on K-pop, K-drama, and K-stars, visit the </em><a href="https://news.abs-cbn.com/kcontents"><em>Hallyu Corner</em></a><em> microsite.</em></div>

<p>Rejoice, Filipino EXO-Ls! K-pop singer Baekhyun of EXO has been tapped as the latest brand ambassador of Filipino fashion company Bench.</p>

Rejoice, Filipino EXO-Ls! K-pop singer Baekhyun of EXO has been tapped as the latest brand ambassador of Filipino fashion company Bench.

LOOK: EXO's Baekhyun is new Bench endorser

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Showbiz

LOOK: EXO's Baekhyun is new Bench endorser

Jaehwa Bernardo,

ABS-CBN News

Published Mar 24, 2024 11:52 AM PHT

|

Updated Mar 24, 2024 11:54 AM PHT

Read More:

K-content

K-pop

Bench

EXO

Baekhyun

Byun Baekhyun

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.