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Baekhyun of K-pop group EXO is the newest endorser of Bench. Screenshot from video on Bench's YouTube channel

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EXO's Baekhyun is new Bench endorser

Jaehwa Bernardo

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:958px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1711249768003vlcsnap-2024-03-24-10h52m29s194.png" style="width:960px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left"><span contenteditable="true" id="isPasted">K-pop star Baekhyun poses for a photoshoot with Bench. <em>Screenshot from video on Bench&#x27;s YouTube channel</em></span></span></span></span></div><p>Rejoice, Filipino EXO-Ls! K-pop singer Baekhyun of EXO has been tapped as the latest brand ambassador of popular Filipino fashion company Bench.</p><p>Bench made the announcement on its social media pages on Saturday, dropping a short video of the &quot;Bambi&quot; hitmaker&#x27;s photoshoot.</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/lOWdULKH7Ts?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><p>The reveal comes weeks before the the 31-year-old idol returns to the country for the local stop of his &quot;Lonsdaleite&quot; concert tour, to be staged at the Araneta Coliseum.</p><div><a href="https://news.abs-cbn.com/entertainment/2024/1/31/baekhyun-s-lonsdaleite-in-manila-ticket-prices-seat-map-148"><strong>Baekhyun&#x27;s &#x27;Lonsdaleite&#x27; in Manila: Ticket prices, seat map<br/></strong></a></div><p>The singer joins the list of Korean stars who have endorsed Bench, which includes other K-pop acts such as ENHYPEN, ITZY and Stray Kids.</p><p>Baekhyun debuted in 2012 as a member of EXO, known for hit songs like &quot;Ko Ko Bop&quot; and &quot;Love Shot.&quot; He launched a solo career in 2019, dropping the extended play &quot;City Lights.&quot;</p><p>For his solo work, Baekhyun consistently won the Best Male Artist prize at the prestigious MAMA Awards from 2019 to 2021.</p><div><a href="https://news.abs-cbn.com/entertainment/01/08/24/new-label-to-handle-solo-activities-of-exos-baekhyun-chen-xiumin"><strong>EXO&#x27;s Baekhyun, Chen, Xiumin to pursue solo activities with new label<br/></strong></a></div><div><em>For more news and features on K-pop, K-drama, and K-stars, visit the </em><a href="https://news.abs-cbn.com/kcontents"><em>Hallyu Corner</em></a><em> microsite.</em></div>

<p>Rejoice, Filipino EXO-Ls! K-pop singer Baekhyun of EXO has been tapped as the latest brand ambassador of Filipino fashion company Bench.</p>

Rejoice, Filipino EXO-Ls! K-pop singer Baekhyun of EXO has been tapped as the latest brand ambassador of Filipino fashion company Bench.

LOOK: EXO's Baekhyun is new Bench endorser

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LOOK: EXO's Baekhyun is new Bench endorser

Jaehwa Bernardo,

ABS-CBN News

Published March 24, 2024 11:52 AM PHT

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Updated March 24, 2024 11:54 AM PHT

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Byun Baekhyun

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