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K-pop girl group Blackpink. Photo from YG Entertainment's website

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K-pop agency YG joins industry battle vs deepfake content

Paul Xavier Jaehwa Bernardo

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1725336176275BLACKPINK.jpg" style="width:960px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">K-pop girl group Blackpink. <em>Photo from YG Entertainment&#x27;s website</em></span></span></span><span dir="ltr" id="isPasted">YG Entertainment, the agency behind Blackpink, has said it was pursuing legal action against &quot;inappropriate deepfake content&quot; depicting its artists, joining several other K-pop companies in their crackdown on obscene AI-generated media.</span></div><div><span dir="ltr">In a statement posted Monday on its website, YG raised concerns about the &quot;creation and circulation of inappropriate deepfake content (AI-based synthetic videos) involving our artists.&quot;</span></div><p>YG&#x27;s statement comes less than a week since JYP Entertainment, another major player in the K-pop industry that manages girl group TWICE, vowed to take the &quot;strongest legal action&quot; against deepfake videos involving its artists.</p><div><a class="fr-green" href="https://news.abs-cbn.com/entertainment/2024/8/31/k-pop-agency-vows-strongest-legal-action-against-deepfake-videos-1521"><strong>READ: K-pop agency JYP vows &#x27;strongest legal action&#x27; against deepfake videos<br/></strong></a></div><p>YG said it was &quot;continuously monitoring these extensive and malicious illegal activities, actively working to remove and block such content.&quot;</p><p>&quot;We are also pursuing all possible legal measures, including criminal proceedings, to address these issues. We are committed to firmly and rigorously responding to any illegal acts that significantly harm the dignity and reputation of our artists,&quot; the company said.</p><p>Apart from Blackpink, YG&#x27;s roster of idol acts also include girl groups 2NE1 and Babymonster, as well as boy bands BIGBANG, Winner and Treasure.</p><p>In June, ADOR, the agency of <a class="fr-green" href="https://news.abs-cbn.com/entertainment/2024/7/11/south-korea-names-k-pop-group-newjeans-as-tourism-ambassadors-1822"><strong>girl group NewJeans</strong></a>, said it was also investigating the creation and distribution of indecent deepfake content featuring its artists.</p><p>Woollim Entertainment has also filed a police complaint over deepfake videos depicting<a class="fr-green" href="https://news.abs-cbn.com/entertainment/04/16/22/more-confident-kwon-eun-bi-talks-about-colors"><strong> soloist Kwon Eun-bi</strong></a>, news agency Yonhap reported.</p><p>South Korea is the country most susceptible to deepfake porn, according to a 2023 report by cybersecurity startup Security Hero, with singers and actresses from the rising cultural powerhouse accounting for 53 percent of the individuals featured in the content it reviewed.</p><p>South Korean President Yoon Suk-yeol has recently called for an investigation into deepfake porn, with relevant agencies and police saying around 60 percent of victims were minors.</p><p>Activists have said the country is plagued by an acute epidemic of digital sex crimes, including spycams and revenge porn, with inadequate legislation to punish offenders.</p><div><strong>— With reports from Agence France-Presse<br/></strong></div><div><em>For more news and features on K-pop, K-drama, and K-stars, visit the </em><a class="fr-green fr-strong" href="https://news.abs-cbn.com/kcontents"><em>Hallyu Corner</em></a><em> microsite.</em></div><div><strong>RELATED VIDEO</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/i0GCULkGMCw?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><strong></strong><em></em><br/></div>

<p>YG Entertainment joins several other K-pop companies in their crackdown on obscene AI-generated media.</p>

YG Entertainment joins several other K-pop companies in their crackdown on obscene AI-generated media.