Jaehwa Bernardo

The NewJeans members in an Instagram Story from their new account with the username 'jeansforfree.' Screenshot

Article (news)

NewJeans members open new Instagram account amid agency mess

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:959px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734229743872NewJeans.jpg" style="width:960px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">The NewJeans members in an Instagram Story from their new account with the username &#x27;jeansforfree.&#x27; <em>Screenshot</em></span></span></span>The members of K-pop girl group NewJeans have launched a new Instagram account as their conflict over contracts with their label ADOR continues.</div><p>On Saturday, the five members opened an Instagram account under the username &quot;jeanzforfree,&quot; distinct from their group&#x27;s official account, &quot;newjeans_official.&quot;</p><p>Through the Instagram Stories, Minji, Hanni, Danielle, Haerin and Hyein confirmed that the account is theirs.</p><p>&quot;We&#x27;re gonna be just living here so just tune in any time you like because we&#x27;re gonna be living in this account now,&quot; Hanni said in English in one of the Stories.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1734229911470vlcsnap-2024-12-15-10h31m04s165.png" style="width:633px" class="fr-fic fr-dib"/></div><p>The new account marks another step in the members&#x27; efforts to distance themselves from their original agency, ADOR.</p><p>In November, they announced their decision to terminate their contracts with ADOR, reportedly accusing the label—an affiliate of Korean entertainment giant HYBE—of breaching contractual obligations.</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/music/2024/11/28/k-pop-group-newjeans-to-terminate-contract-with-label-ador-2011"><strong>READ: K-pop group NewJeans to terminate contract with label ADOR</strong></a></div><p>ADOR has maintained that its contracts with the group remain valid and has filed a lawsuit seeking a court ruling on the matter, according to reports.</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/music/2024/11/29/5-things-to-know-about-newjeans-shock-split-from-agency-1653"><strong>READ: 5 things to know about NewJeans&#x27; shock split from agency</strong></a></div><p>The developments have sparked questions among fans about whether the NewJeans members can continue using their group name or performing their songs.</p><p>Notably, the septet is scheduled to appear at year-end festivals hosted by Korean broadcasters, including the SBS Gayo Daejeon on Dec. 25 and the MBC Gayo Daejejeon on Dec. 31.</p><p>NewJeans&#x27; attempt to split from their agency marks a recent chapter in the ongoing dispute between former ADOR CEO Min Hee-jin, the creative force behind the group&#x27;s formation, and HYBE.</p><p>HYBE accused Min of breach of trust, but the move sparked a sprawling legal and PR battle with the star producer accusing the company in turn of copying her star-making formula for a competing girl band.</p><p>Since their debut in 2022, NewJeans has rapidly gained popularity with a sound inspired by 2000s pop and R&amp;B. Their hit singles include &quot;Attention,&quot; &quot;Hype Boy,&quot; &quot;Ditto,&quot; &quot;OMG,&quot; and &quot;Super Shy.&quot;</p><div><strong>RELATED VIDEO</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/waAC1Yf3BB4?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><strong></strong><br/></div>

<p>The members of K-pop girl group NewJeans have launched a new Instagram account as their conflict over contracts with their label ADOR continued.</p>

The members of K-pop girl group NewJeans have launched a new Instagram account as their conflict over contracts with their label ADOR continued.