Dannyka Manangan

Martin Nievera reflects on his journey as one of ABS-CBN’s pillars: 'Don’t ever forget where you came from'

Article (news)

Nikka Avegail Sabio

Push Team

<p>Veteran singer and television host Martin Nievera looked back on his decades-long journey with ABS-CBN, sharing his reflections on being called one of the network’s “pillars” and what it truly means to be a Kapamilya.</p><p>In a previous episode of <em>Are You G? </em>With MJ Felipe, Martin opened up about how he felt being recognized as one of the first artists who helped build the Kapamilya legacy.</p><p>“Pressure na pressure kasi kapag sinabihan ka ng pillar because you have to be the one to admit na isa ka sa nagstart ng bagong ABS-CBN when they first started again na naghanap sila ng mga artista for the content na we called TV shows before. We needed to find our studios, our materials, what kind of shows and stages that would be. So they were trying to find people they can rely on or know from the past,” Martin explained.</p><div> </div><div><strong></strong></div><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DPoBuW0Emcs/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/reel/DPoBuW0Emcs/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/reel/DPoBuW0Emcs/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by TFC (The Filipino Channel) (@kapamilyatfc)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><div> <strong></strong></div><p>Having been with ABS-CBN for more than three decades, Martin recalled how he was part of the network’s rebuilding years.</p><p>“I’ve been here since they started, the first they started, mga 30 plus years. Dahil ako yung pinaka-una, ginagawa ko lahat. I was the first one of the first artists. I was the first one who wrote the lyrics to the first ABS-CBN song, to the first TFC song, to the first ASAP song. Why? Because I was the first and the only, pero ganoon kami,” he shared.</p><p>He said the foundation of unity and trust inspired the enduring name Kapamilya: “Very fitting talaga ang name na Kapamilya because we really started as a family, depending on a family, to become a family.”</p><p>For Martin, remaining loyal to ABS-CBN despite its struggles was a deeply personal choice. </p><p> When asked why he chose not to leave the network during difficult times, he reflected: “That&#x27;s the hardest question na itatanong mo sa mga Kapamilya. It was harder for me. Like I said, I was the one, if not one of the first to start the new ABS-CBN. For me to make a move like that is a major slap in the face.”</p><div> </div><div><strong></strong></div><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DPnLWYnjYgp/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/p/DPnLWYnjYgp/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/DPnLWYnjYgp/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by TFC (The Filipino Channel) (@kapamilyatfc)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><div><strong></strong></div><div><br/></div><div><strong> </strong></div><p>“Inside my soul, I could have made more money, I could have continued to make more money or I could be in a higher place, but when I see my fellow Kapamilya — not just on screen but also people off screen who lost their jobs — I would feel terrible. Sounds like a showbiz answer, but between two friends in the same business, we are all in the same seat,” he added.</p><p>As the network continues to transition to a different era, Martin shared his thoughts on why people still stand by ABS-CBN.</p><p>“I think kasama silang lahat sa journey natin and kasama rin sila sa struggles. It’s easy to brag the accolades, ‘yung galing but we are also very transparent. We wear our hearts on sleeves and we let everybody know,” he said. “We lost a lot, really a lot. But those who stayed with us, these are people we are so honored to work for.”</p><div> </div><div><strong></strong></div><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DKWD6IoAU97/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/p/DKWD6IoAU97/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/DKWD6IoAU97/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by Martin Nievera (@martinnievera)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><div><strong></strong></div><div><br/></div><div><strong> </strong></div><p>Reflecting on ABS-CBN’s long-standing slogan, “In the Service of the Filipino,” Martin expressed his gratitude to the loyal viewers who have remained through the years.</p><p>“We worked for the service of the Filipinos and those Filipinos that matter because they stuck with us. I think because they also invested in us. Even if they are a minority or small number, they matter,” he remarked.</p><div> </div><div><strong></strong></div><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/reel/DPmyu8lFPtU/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/reel/DPmyu8lFPtU/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/reel/DPmyu8lFPtU/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by TFC (The Filipino Channel) (@kapamilyatfc)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><div><strong></strong></div><div><br/></div><div><strong> </strong></div><p>Martin also shared how he still feels honored to stand among his fellow Kapamilya artists.</p><p>“Just to walk with the stars, to be with these stars, it’s such an honor to be part of the Kapamilya channel. There’s so much love in the station, you can feel it even when you walk the corridors of the station,” he stated. </p><p>Ending the vlog, Martin shared how important it is to look back on where he started: “It is important to know where you came from, what made you, what you&#x27;re made of and what made this show what it is today. It is important to know what the foundation is. Don’t ever forget where you came from.”</p><div> </div><p>Watch the full episode of <em>Are You G? </em>With MJ Felipe here:</p><div><iframe width="681" height="383" src="https://www.youtube.com/embed/ynsnTnJ-_cw" title="MJ Felipe &amp; Martin Nievera Revisit Memories Inside ABS-CBN | ARE YOU G? S1 | October 9, 2025 | EP 69" frameBorder="0" allowfullscreen=""></iframe><br/></div>