Ronnabelle Lora

David Licauco looks back on how his entrepreneurial journey started

Article (news)

E. Kristhoff Cagape

Push Team

<p>David Licauco shared what made him decide to venture into entrepreneurship.</p><p>The actor remarked that his entrepreneurial journey started when the pandemic happened.</p><p>&quot;During the pandemic po, hindi po ba lahat tayo nahirapan? Wala po tayong trabaho,&quot; he recalled in an interview with Jessica Soho. &quot;Ako po &#x27;yung nag-start lahat, &#x27;yung Sobra Cafe may two branches na. That started during the pandemic. I was just looking at food photos on Instagram, sabi ko pwede &#x27;tong gawin ha,&quot; he shared.</p><p>David then enrolled in a business school. &quot;I grew up in a family na businessman and businesswoman talaga. From there, I started studying, I studied in London Business School and then also improved on myself,&quot; he shared.</p><p>Recounting the early days of his cafe, David relayed that he was very hands-on in every aspect of the business. &quot;Ako po &#x27;yung nagpa-pack ng food. Sobrang hands on. All the leg work I did,&quot; he relayed.</p><p>Aside from Sobra, David is the owner of a Korean restaurant called Kuya Korea.</p><div><br/></div><iframe class="instagram-media" id="instagram-embed-24" src="https://www.instagram.com/p/DFjyvCBTUFC/embed/?cr=1&amp;v=14&amp;wp=506&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A24%2C%22os%22%3A19120314.099999964%2C%22ls%22%3A3685578.7999999523%2C%22le%22%3A3685962.5999999642%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="0" data-instgrm-payload-id="instagram-media-payload-24" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px;min-width:326px;padding:0px;position:absolute"></iframe><blockquote class=" instagram-media-registered" data-instgrm-permalink="https://www.instagram.com/p/DFjyvCBTUFC/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" id="instagram-media-payload-24" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:540px;min-width:326px;padding:0;width:calc(100% - 2px)"><div style="padding:16px"><a href="https://www.instagram.com/p/DFjyvCBTUFC/?utm_source=ig_embed&amp;utm_campaign=loading" style="background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%" target="_blank"><div style="display:flex;flex-direction:row;align-items:center"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:40px;margin-right:14px;width:40px"><br/></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:100px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:60px"><br/></div></div></div><div style="padding:19% 0"><br/></div><div style="display:block;height:50px;margin:0 auto 12px;width:50px"><br/></div><div style="padding-top:8px"><div style="color:#3897f0;line-height:18px">View this post on Instagram</div></div><div style="padding:12.5% 0"><br/></div><div style="display:flex;flex-direction:row;margin-bottom:14px;align-items:center"><div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(0px) translateY(7px)"><br/></div><div style="background-color:#F4F4F4;height:12.5px;transform:rotate(-45deg) translateX(3px) translateY(1px);width:12.5px;flex-grow:0;margin-right:14px;margin-left:2px"><br/></div><div style="background-color:#F4F4F4;border-radius:50%;height:12.5px;width:12.5px;transform:translateX(9px) translateY(-18px)"><br/></div></div><div style="margin-left:8px"><div style="background-color:#F4F4F4;border-radius:50%;flex-grow:0;height:20px;width:20px"><br/></div><div style="width:0;height:0;border-top:2px solid transparent;border-left:6px solid #f4f4f4;border-bottom:2px solid transparent;transform:translateX(16px) translateY(-4px) rotate(30deg)"><br/></div></div><div style="margin-left:auto"><div style="width:0px;border-top:8px solid #F4F4F4;border-right:8px solid transparent;transform:translateY(16px)"><br/></div><div style="background-color:#F4F4F4;flex-grow:0;height:12px;width:16px;transform:translateY(-4px)"><br/></div><div style="width:0;height:0;border-top:8px solid #F4F4F4;border-left:8px solid transparent;transform:translateY(-4px) translateX(8px)"><br/></div></div></div><div style="display:flex;flex-direction:column;flex-grow:1;justify-content:center;margin-bottom:24px"><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;margin-bottom:6px;width:224px"><br/></div><div style="background-color:#F4F4F4;border-radius:4px;flex-grow:0;height:14px;width:144px"><br/></div></div></a><div style="color:#c9c8cd;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/DFjyvCBTUFC/?utm_source=ig_embed&amp;utm_campaign=loading" style="color:#c9c8cd;line-height:17px;text-decoration:none" target="_blank">A post shared by David Licauco (@davidlicauco)</a></div></div></blockquote><script async="" src="//www.instagram.com/embed.js"></script><p>Last February, the actor took a trip down memory lane and reminisced about growing Sobra Cafe as it opened its second branch.</p><p>&quot;My personal entry for how we started vs how it’s going 😆. What I learned from Sobra from the past 4 years is that when you’re passionate about something, you’ll go the extra mile to achieve it,&quot; he remarked.</p><p>David highlighted that there&#x27;s a lot that goes on behind the scenes in order to maintain and grow a business.</p><p>&quot;What you mostly see on social media is only the tip of the iceberg. What people don’t see is the work you put in behind the scenes. From booking a rider and posting on random Viber community groups (ty to my friends who included me in their respective village group chats 😆), to going up and down an elevator and sourcing the best suppliers, and so much more,&quot; he recounted.</p><p>The actor confessed that while it&#x27;s challenging, seeing his business thrive has been rewarding.</p><p>&quot;All of these may seem tiring &amp; daunting, but it’s definitely rewarding when you see the fruits of your labor. Hehe to those who are dreaming, keep chasing your dreams!&quot; he stated.</p>

<p>Recounting the early days of his food business, David shared that he was very hands-on in every aspect of it.</p>

Recounting the early days of his food business, David shared that he was very hands-on in every aspect of it.