Nelson Morales

iWant launches revamped streaming platform across all devices

Article (news)

Reyma Deveza

ABS-CBN News

<p>MANILA -- iWant on Wednesday officially rolls out its revamped streaming platform, introducing its brand new look and a sleeker interface that places “Filipino feels” at the heart of streaming favorite shows, movies, and live content across all devices.</p><p>The launch was marked by an immersive launch event titled “Unlock Your Feels: The New iWant Experience,” held at the ABS-CBN Compound and led by ABS-CBN digital head Jamie Lopez, along with president and CEO Carlo Katigbak, COO Cory Vidanes and ABS-CBN chairman Mark Lopez, signaling a new era of ABS-CBN’s digital transformation and viewer engagement.</p><p>Reinforcing the platform’s deeper purpose, Jamie Lopez said iWant aspires to be more than just a streaming service. </p><p>“As your digital home, iWant is where the stories you love meet all the feels you live. A place where we welcome all storytellers and all types of storytelling. Somewhere that we can all be proud of, but most importantly, where we will continue to be of service to the Filipino,” he said.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-14" src="https://www.instagram.com/reel/DL4XM6nS0HP/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A14%2C%22os%22%3A30478816.099999994%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-14" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Meanwhile, iWant head Jolly Estaris unveiled the new look of the iWant app, now offering faster performance, sharper video previews, and seamless availability across smart TVs, smartphones, tablets, and desktops.</p><p>&quot;They can expect much smoother experience on new iWant. Kita niyo naman very world class na ang ating bagong iWant. They can expect a lot of great content also this year. ... We want kasi the platform to be the representative of pagka-OA ng mga Filipino. Kung paano kiligin, manggigil, magalit. So when we are choosing also what content to bring light for this year, we wanted really diversity of contents, may reality, may comedy, may BL. So we really wanted to do all the genres,&quot; Estaris told ABS-CBN News.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-12" src="https://www.instagram.com/reel/DL4XPp2ylkj/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A12%2C%22os%22%3A30350949.400000006%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="881" data-instgrm-payload-id="instagram-media-payload-12" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>The event also brought together advertisers, creative agencies, and brand collaborators, who got a firsthand experience of the platform’s new features and emotionally driven content direction.</p><p>The launch of the new iWant also featured an interactive, museum-style activation titled “Museum of Filipino Feels,” which showcased some of the platform’s most talked-about and trending titles, and was participated in by partners and ABS-CBN employees.</p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-10" src="https://www.instagram.com/p/DL4XPe2yN5a/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A10%2C%22os%22%3A30300836.599999994%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="612" data-instgrm-payload-id="instagram-media-payload-10" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Joining the event were the cast of “Love at First Spike” -- Emilio Daez, Reign Parani, Sean Tristan, River Joseph, Andi Abaya, Dylan Yturralde, and Lance Reblando -- as well as Kapamilya stars Shanaia Gomez and Kaori Oinuma, who will headline upcoming iWant Originals series. </p><div><br/></div><div><iframe class="instagram-media instagram-media-rendered" id="instagram-embed-8" src="https://www.instagram.com/p/DL4XSq1S5nG/embed/captioned/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fod2-workbench-web.abs-cbn.com&amp;rp=%2F#%7B%22ci%22%3A8%2C%22os%22%3A30251158.700000003%7D" allowtransparency="true" allowfullscreen="" frameBorder="0" height="612" data-instgrm-payload-id="instagram-media-payload-8" scrolling="no" style="background:white;max-width:540px;width:calc(100% - 2px);border-radius:3px;border:1px solid rgb(219, 219, 219);box-shadow:none;display:block;margin:0px 0px 12px;min-width:326px;padding:0px"></iframe></div><script async="" src="//www.instagram.com/embed.js"></script><div><br/></div><p>Kapamilya star Donny Pangilinan also joined the event, along with Filipino directors Ivan Payawal, Red Ollero, and Rodina Singh, as well as broadcast journalist Jeff Canoy, who shared their new and upcoming series that will be available exclusively on iWant.</p><p>In addition to content from ABS-CBN Studios, the new iWant now carries select shows and films from GMA (available outside the Philippines), Regal Entertainment, and Viva, alongside iWant Originals and exclusives such as the upcoming series “Ghosting” starring Fyang Smith and JM Ibarra, “MMK” Director’s Cut, and the BINI docuseries.</p><p>Moreover, coming this September on iWant is “BINI World Tour Stories,” along with ABS-CBN News and Current Affairs documentaries, and titles produced by partners such as MavX, The Fat Kid Inside, Project 8, Nathan Studios, Kinetec, and many more.</p><p>With exclusive and original titles for just P35 per month, iWant is one of the most affordable streaming services today. Viewers can also enjoy the iWant experience on portable devices and select platforms, including Chromecast and AirPlay.</p><div><br/></div><p>You can check out the new iWant <a href="https://web.iwanttfc.com/">here</a>.</p><div><br/></div><div><strong>RELATED VIDEOS:</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/-s_heRZFVXo?autoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/0j_j_VO3VLI?autoplay=1&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div>

<p>ABS-CBN’s streaming platform iWant relaunches with a sleek new design, upgraded user experience, and a deeper focus on “Filipino feels,” spotlighting original content, industry partnerships, and its mission to be the digital home of every Pinoy story.</p>

ABS-CBN’s streaming platform iWant relaunches with a sleek new design, upgraded user experience, and a deeper focus on “Filipino feels,” spotlighting original content, industry partnerships, and its mission to be the digital home of every Pinoy story.