Jan Angelo Batongbakal

K-pop group AHOF returns to Manila for two-night concert, new campaign

Article (news)

Push Team

<div>K-pop group AHOF is set to perform at two shows at the SM Mall of Asia Arena on July 25 and 26, the group&#x27;s first Philippine concerts. <img src="https://od2-image-api.abs-cbn.com/prod/editorImage/178480278925904_1170 copy edited.jpg" style="display:block" class="fr-fic fr-dib"/>Courtesy of IAM Worldwide and PR Asia</div>The dates fall in the same week as the release of a new commercial for IAM Amazing Choco Barley, a barley-based chocolate drink, which was unveiled ahead of the shows.  The overlap gives the campaign added visibility while attention on the group is at its highest.The endorsement follows an April campaign in which AHOF was introduced as ambassadors for IAM Amazing Organic Barley Gummies, the group&#x27;s first project with Filipino wellness company IAM Worldwide. That campaign drew notable engagement from fans online, according to the company, and led directly to the current, larger rollout.In a statement, IAM Worldwide said the group&#x27;s popularity with younger audiences made it a fit for the brand&#x27;s expansion into new products, citing the response to the April campaign as its reason for pursuing a second collaboration. Company officials described the partnership as part of a broader push into the health and wellness category aimed at younger consumers.The new commercial centers on the interactions between AHOF&#x27;s members and takes a lighter tone than most health-product advertising. Much of the campaign&#x27;s rollout has hinged on how closely the group&#x27;s fan base overlaps with the brand&#x27;s target market, particularly in the Philippines, where AHOF already has a following. That following owes much to JL, the group&#x27;s Filipino member, who topped the final rankings on the SBS competition series that produced the act.AHOF debuted on July 1, 2025 under F&amp;F Entertainment with the mini-album Who We Are. The nine-member lineup – Steven, Jeongwoo, Woongki, Shuaibo, Han, Juwon, Chih En, Daisuke and JL – was assembled through the show Universe League, and the name stands for &quot;All-Time Hall Of Famer.&quot; Its members trace their roots to South Korea, China, Taiwan, Japan, and the Philippines, an unusually broad mix even by the standards of recent K-pop debuts.Both nights are expected to draw large crowds, giving Filipino fans their first chance to see the group perform live at home.

K-pop group AHOF returns to Manila for two-night concert, new campaign

News

Entertainment

Lifestyle

Sports

Metro.Style

More

BINI

Sudoku

Word of the Day

Lotto

Horoscope

Events

K-pop group AHOF returns to Manila for two-night concert, new campaign

Push Team,

Paolo Lim

Published July 23, 2026 06:34 PM PHT

|

Updated July 23, 2026 06:38 PM PHT

Read More:

AHOF

IAM Worldwide

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.