Jaehwa Bernardo

P-pop kings SB19 perform at the Grammy Museum. Photo from SB19's X account

Article (news)

Puregold’s SB19 Lollapalooza watch party sold out

Josh Mercado

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1785403511932SB19.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">P-pop kings SB19 perform at the Grammy Museum. <em>Photo from SB19&#x27;s X account</em></span></span></span></div><p>SB19’s historic appearance at Lollapalooza has sparked overwhelming excitement among Filipino fans, with all 300 slots for Puregold’s A’Tin A’Tin Lang watch party filling up in less than 30 minutes.</p><p>The rapid sellout underscores the anticipation surrounding the P-pop group’s milestone performance as the first Filipino act ever to perform at the world-famous music festival.</p><p>Set to be held at Puregold Qi Central, the watch party will give lucky attendees a one-of-a-kind late-night viewing experience inside a Puregold store, surrounded by fellow A’Tins.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17854034724334f47e0ca-2f2d-4140-b6d0-1ed71297e932.jpg" style="width:633px" class="fr-fic fr-dib"/></div><p>Fresh from headlining a sold-out Araneta Coliseum during Puregold’s OPM Con Generations 2026, SB19 is now set to make history at Lollapalooza. The group will perform on the festival’s opening day alongside an international lineup that includes 5 Seconds of Summer, sombr, Audrey Hobert, and Lorde.</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/music/2026/7/12/opm-con-2026-bridges-generations-of-pinoy-hitmakers-0925"><strong>READ: OPM Con 2026 bridges generations of Pinoy hitmakers<br/></strong></a></div><p>Fans attending the A’Tin A’Tin Lang watch party will watch the performance via livestream direct from Chicago’s Grant Park. With SB19’s set scheduled for 4 a.m. Philippine time, Puregold Qi Central will transform into the ultimate overnight gathering place for fans cheering on the P-pop supergroup as they represent the Philippines on one of the world’s biggest music festival stages.</p><div><a href="https://www.abs-cbn.com/entertainment/showbiz/events/2026/7/29/disney-ph-reminds-fans-no-replays-of-sb19-s-lollapalooza-2217"><strong>Disney+ PH reminds fans: ‘No replays’ of SB19’s Lollapalooza performance<br/></strong></a></div><p>For Puregold senior marketing manager Ivy Hayagan-Piedad, the watch party reflects the retailer’s continued commitment to championing original Pinoy music.</p><p>“At Puregold, we take pride in championing Filipino talent and celebrating every milestone that brings our country closer to the global stage,” Hayagan-Piedad said. </p><p>“SB19’s historic achievement as the first Filipino act to perform at Lollapalooza is more than a win for the group — it is a proud moment for the entire nation and for every Filipino artist striving to share their craft. We’re very happy to mount this watch party, and see Puregold Qi Central filled with the pride and unwavering support as we cheer on SB19 and continue to stand behind all Filipino artists who are raising the Philippine flag to the world.”</p><div><a href="https://www.abs-cbn.com/lifestyle/people-culture-events/2026/7/28/sb19-draws-huge-crowd-to-los-angeles-pop-up-ahead-of-lollapalooza-1111"><strong>READ: SB19 draws huge crowd to Los Angeles pop-up ahead of Lollapalooza</strong></a></div>

<p>SB19’s historic appearance at Lollapalooza has sparked overwhelming excitement among Filipino fans, with all 300 slots for Puregold’s A’Tin A’Tin Lang watch party filling up in less than 30 minutes.</p>

SB19’s historic appearance at Lollapalooza has sparked overwhelming excitement among Filipino fans, with all 300 slots for Puregold’s A’Tin A’Tin Lang watch party filling up in less than 30 minutes.