Vlad Bunoan

Article (news)

CinePanalo x Ayala

Josh Mercado

<p>The Puregold CinePanalo Film Festival and Ayala Malls Cinemas have announced an official partnership, with Ayala Malls Cinemas showcasing all of the featured titles from the 2026 CinePanalo in select theaters.</p><p>Throughout the festival, Ayala Malls will screen seven original full-length films and 20 student-made short films in six malls across Metro Manila. The malls hosting the 2026 CinePanalo will be Market! Market! in Taguig, Trinoma in Quezon City, Fairview Terraces in Quezon City, Ayala Malls Feliz in Pasig, Ayala Malls Manila Bay in Parañaque, and Ayala Malls Circuit in Makati.</p><div><br/></div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786593965090image0.png" style="width:655px" class="fr-fic fr-dib"/><div></div><div><br/></div><p>Puregold and Ayala Malls stated that each cinema was strategically chosen to ensure CinePanalo&#x27;s maximum reach. Taguig and Makati were chosen for their vibrant, culturally rich communities that have long supported local artists and independent cinema. Pasig, on the other hand, reflects a growing and diverse base of moviegoers from all walks of life, mirroring the breadth of Filipino stories featured at CinePanalo.</p><p>The Parañaque is located in a mixed-use development known for its entertainment and cultural events. Two cinemas in Quezon City round out the circuit, chosen for their strong creative communities and direct access to student, youth, and family audiences, reinforcing CinePanalo&#x27;s connection to the next generation of Filipino storytellers.</p><p>“Partnering with Ayala Malls helps bring the 2026 CinePanalo to as many Filipinos as possible,” said Puregold senior marketing manager Ivy Hayagan-Piedad. “As the festival continues to grow, we truly value partnerships like this that stand by the cause of unleashing Filipino cinema’s untapped potential.”</p><p>For Ayala Malls, the choice to partner with Puregold CinePanalo was easy, especially considering the success of the first two editions of the festival.</p><p>“CinePanalo’s advocacy greatly aligns with Ayala Malls’ vision and values. At its core, CinePanalo puts the Filipino audience first — highlighting stories that reflect their lives, dreams, and everyday victories,” shared Yvette Roldan, Head of Ayala Malls’ Ancillary Business. “This resonates with our commitment to meaningful and culturally-relevant experiences at Ayala Malls Cinemas.”</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1786593990250image1.png" style="width:655px" class="fr-fic fr-dib"/>Roldan added that CinePanalo&#x27;s support for student and regional filmmakers exemplifies a collaborative and inclusive spirit within the film community.</div><p>Puregold CinePanalo has previously produced a number of films that have been showcased and even competed in film festivals around the world, from other Asian countries to Europe and Africa. Puregold described the partnership with Ayala Malls as an opportunity for more Filipinos to see the world-class talent that CinePanalo has produced.</p><p>“As we celebrate the wins of our CinePanalo alums in film festivals across the globe, we are, of course, always brought back to the purpose of the CinePanalo, which is to tell true, Filipino stories. That’s why it is important for us at Puregold that these stories reach the same people who inspire them,” Hayagan-Piedad stated. “Working with Ayala Malls allows the festival to reach more audiences, giving these films the platform they deserve while carrying the panalo spirit reflected in each story.”</p>

<p>The Puregold CinePanalo Film Festival and Ayala Malls Cinemas have announced an official partnership, with Ayala Malls Cinemas showcasing all of the featured titles from the 2026 CinePanalo in select theaters.</p>

The Puregold CinePanalo Film Festival and Ayala Malls Cinemas have announced an official partnership, with Ayala Malls Cinemas showcasing all of the featured titles from the 2026 CinePanalo in select theaters.

CinePanalo ties up with Ayala Malls Cinemas to revive moviegoing habit

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CinePanalo ties up with Ayala Malls Cinemas to revive moviegoing habit

Josh Mercado

Published August 13, 2026 12:52 PM PHT

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