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BINI Jhoanna stars in tribute film for sari-sari store owners

Article (news)

Josh Mercado

<p>Puregold continues to pay tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series, the most recent of which features a special cameo from BINI’s Jhoanna.</p><p>The short film &quot;The Witness&quot; depicts a tender, maturing love story that develops over time and is molded by change, consistency, as well as the silent presence of a sari-sari store owner who witnesses everything.</p><p>It gains additional warmth and relatability from Jhoanna&#x27;s presence, highlighting the film&#x27;s message of gratitude for small business owners throughout the country.</p><div><br/></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/VucWLfCPvIk?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><p>Affirming the role sari-sari stores play in Filipinos’ everyday lives, Jhoanna shared, “Importante na hindi mawala ang sari-sari store. Bukod sa pagiging very Pinoy, ito pa rin ang pinaka-accessible sa maraming komunidad. Iba pa rin ‘yung may mapupuntahan kang malapit sa ’yo.”</p><p>The most recent Sari-Sari Story chronicles the developing romance between two young sweethearts, their young passion later developing into true enduring affection. The film shows their relationship&#x27;s highs and lows, from the viewpoint of a modest sari-sari store owner who saw them all.</p><p>Puregold senior marketing manager Ivy Hayagan-Piedad echoed Jhoanna’s sentiments, saying, “Puregold has always been a proud ally of micro-entrepreneurs across the country. Through Sari-Sari Stories, we continue to uphold the role sari-sari store owners play in our everyday lives. In their communities, they bring people together by providing convenience and access to daily essentials.”</p><p>&quot;The Witness&quot; builds upon the success of previous Sari-Sari Stories episodes such as “Ways,&quot; which featured Stell from SB19, and &quot;The Sign,&quot; which featured a Skusta Clee cameo.</p><p>Together, the series has generated online discussions and struck a chord with internet users, members of Aling Puring, and Puregold supporters.</p><p>As the series progresses, viewers are motivated to keep an eye out for the next story, reflecting how sari-sari shops have become a part of people&#x27;s life over time and into the communities they work with. It is available on Puregold Channel. </p>

<p>The short film "The Witness" depicts a tender, maturing love story that develops over time and is molded by change, consistency, as well as the silent presence of a sari-sari store owner who witnesses everything.</p>

The short film "The Witness" depicts a tender, maturing love story that develops over time and is molded by change, consistency, as well as the silent presence of a sari-sari store owner who witnesses everything.

BINI Jhoanna stars in tribute film to sari-sari store owners

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BINI Jhoanna stars in tribute film to sari-sari store owners

Josh Mercado

Published Jan 30, 2026 06:33 PM PHT

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Sari-Sari Stories

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