Jaehwa Bernardo

IU during the Philippine stop of her 'HEREH' concert tour, held at the Philippine Arena, June 1, 2024. Photo from EDAM Entertainment via PULP Live World/ABS-CBN News File

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K-pop rules Facebook engagements in PH in 2024: research firm

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1736917465537IU BULACAN.jpeg" style="width:950px" class="fr-fic fr-dib" alt="Korean singer IU during the Philippine stop of her &#x27;HEREH&#x27; concert tour, held at the Philippine Arena, June 1, 2024. Photo from EDAM Entertainment via PULP Live World/ABS-CBN News File"/><span class="fr-inner" style="text-align:left">Korean singer IU during the Philippine stop of her &#x27;HEREH&#x27; concert tour, held at the Philippine Arena, June 1, 2024. <em>Photo from EDAM Entertainment via PULP Live World/ABS-CBN News File</em></span></span></span>(UPDATE) K-pop content generated high engagement among Facebook pages in the Philippines throughout 2024, a local research firm reported Wednesday, highlighting the industry&#x27;s sustained popularity among social media-savvy Filipino fans.</div><p>Facebook recorded 34,195 K-pop-related posts on publicly available pages in the Philippines between January 1 and December 31, 2024, based on a social media scan, Capstone-Intel Corp. said in a press release.</p><p>These posts amassed 564,000 comments, nearly 1.8 million shares, and over 19 million reactions for a total engagement score of approximately 3.7 million, the firm added.</p><p>The most engaging Facebook post from a Philippine news outlet came from Manila Bulletin, featuring K-pop singer IU covering &quot;Pasilyo&quot; by local band SunKissed Lola during her &quot;HEREH&quot; concert at the Philippine Arena. The post achieved an engagement score of 39,383.7.</p><div><a href="https://www.abs-cbn.com/entertainment/2024/6/3/pinoy-crowd-surpasses-iu-s-expectations-in-hereh-concert-1623"><strong>READ: Pinoy crowd surpasses IU’s expectations in ‘HEREH’ concert</strong></a></div><p>The Philippine Star secured the second-most engaging post with an announcement about Blackpink&#x27;s 2025 world tour (with a 37,565.7 engagement score), while ABS-CBN News ranked third with a post about SEVENTEEN member Jeonghan <a href="https://www.abs-cbn.com/entertainment/2024/9/12/seventeen-s-jeonghan-to-enlist-in-military-on-sept-26-1148"><strong>starting his mandatory military service</strong></a> on September 26 (31,897.5).</p><p>The fourth-most engaging post also came from The Philippine Star, featuring actress Ivana Alawi&#x27;s younger sister Mona attending ENHYPEN&#x27;s &quot;Fate&quot; concert (29,337.8). ABS-CBN News claimed the fifth spot with a post about SEVENTEEN member <a href="https://www.abs-cbn.com/entertainment/2024/8/12/seventeen-s-jeonghan-jun-miss-world-tour-due-to-military-acting-2011"><strong>Jeonghan&#x27;s military enlistment and Jun&#x27;s plans to pursue acting</strong></a> in China (29,271.6).</p><p>Other notable posts from ABS-CBN News included the announcement of three Filipinas joining the lineup of K-pop girl group UNIS (29,186.1), the dating news between actor Lee Jae-wook and aespa&#x27;s Karina (24,740.5), and coverage of ENHYPEN&#x27;s &quot;fun meet&quot; at the Mall of Asia Arena (22,430.6).</p><p>Other K-pop posts from news outlets that garnered significant engagement included the Philippine Star&#x27;s video of a family from Laguna unboxing a new SEVENTEEN album (25,945.2) and Rappler&#x27;s post about the final lineup of the girl group IZNA during the finale of their survival program &quot;I-LAND 2&quot; (22,411.4).</p><p>K-pop fans are known for their active engagement with social media posts about their favorite stars. In 2021, the Philippines <a href="https://www.abs-cbn.com/entertainment/01/26/22/ph-is-third-country-with-most-k-pop-fans-on-twitter-in-2021"><strong>ranked third</strong></a> among countries with the most K-pop fans active on X (formerly known as Twitter).</p><div><strong>FROM THE ARCHIVES</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/j64oxZqmMVg?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><strong></strong><br/></div>

<p>K-pop content generated high engagement on Facebook throughout 2024, a local research firm reported Wednesday, highlighting the industry's sustained popularity among social media-savvy fans.</p>

K-pop content generated high engagement on Facebook throughout 2024, a local research firm reported Wednesday, highlighting the industry's sustained popularity among social media-savvy fans.

K-pop rules Facebook engagements in 2024: research firm

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K-pop rules Facebook engagements in 2024: research firm

ABS-CBN News

Published January 15, 2025 01:24 PM PHT

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Updated January 15, 2025 02:23 PM PHT

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