Jaehwa Bernardo

K-pop group Cravity in a concept photo for their second album 'Dare to Crave,' released June 23, 2025. Photo courtesy of Starship Entertainment

Article (news)

Greater ambitions, creative freedom mark K-pop group Cravity’s new era

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:950px"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751434002948Cravity Concept1.jpg" style="width:950px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">K-pop group Cravity in a concept photo for their second album &#x27;Dare to Crave,&#x27; released June 23, 2025. <em>Photos courtesy of Starship Entertainment</em></span></span></span></div><p>In one set of concept photos for Cravity’s second full-length album “Dare to Crave,” the K-pop group’s nine-member are shown emerging from eggs, their bodies slick with translucent fluid — a visual metaphor for rebirth and reinvention. It’s a fitting image for a group entering a new era with their latest musical chapter.</p><p>Among the most notable changes is the evolution of the group’s name. Once a fusion of “creativity” and “gravity,” Cravity now stands for “crave” and “gravity” to convey a deeper desire for growth.</p><p>“The album is titled “Dare to Crave,’ and the meaning behind our name, Cravity, has evolved — now reflecting ‘crave.’ Through this album, our desire and ambition are expressed more strongly than ever before,” Hyeongjun, who shares leadership duties with bandmate Wonjin, told ABS-CBN News in a recent interview.</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/KT8IyTyz48o?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><br/></div><p>Released on June 23, the 12-track “Dare to Crave” also marked a greater level of involvement from the group in the album’s production process.</p><p>“Compared to our previous releases, the members were much more involved in the creative process. Not only does it include self-produced tracks by the members, but also unit songs, making the album more diverse and enjoyable to listen to,” Hyeongjun added.</p><p>Take the lead single, “SET NET G0?!,” for instance, which originally had no rap section until Serim and Allen, who have contributed lyrics to many of the group’s past songs, added their own verses.</p><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/IV6yrrLyhCA?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><strong></strong></div><p>“This song originally had no rap part in it so Serim and I discussed where we could add some rap, and in what way,” Allen shared in a <a href="https://www.youtube.com/watch?v=zQSGxYlKskI"><strong>YouTube livestream</strong></a> held on the day of the album’s release. </p><p>“We both wrote the rap and pondered on how to divide up the parts. Since we’re a good match when it comes to producing, the overall flow and mood of ‘SET NET G0?!’ became richer and much more enjoyable to listen to, I believe,” he added.</p><p>“SET NET G0?!” is a funky electronic dance track that, according to Jungmo in a livestream, talks about “pushing through the uncertain and confusing moments of youth, letting go of doubt and hesitation, [and] running toward your goal at your own rhythm.”</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751434070848Cravity Concept4 (1).jpg" style="width:950px" class="fr-fic fr-dib"/></div><p>But beyond the lead single, the group’s creative fingerprints are evident throughout the album. Serim, for one, makes his debut as a composer on “Marionette,” a unit track he performs with Minhee and Taeyoung.</p><p>“I’m especially happy because a song I’ve really wanted, waited for, and looked forward to is finally included in this album,” Serim — who, starting with this release, passed on the leadership role to Hyeongjun and Wonjin — told ABS-CBN News.</p><p>Vocalist Woobin, who also has songwriting credits in past songs, produced “Rendez-vous,” while Wonjin composed the album’s wistful closer “Wish Upon A Star.”</p><p>“Since the album is being released in the heat of summer, I wanted to create a track with a strong beat — one that feels cool and is fun to groove to,” Woobin said of “Rendez-vous.”</p><p>In making “Wish Upon A Star,” Wonjin said he “paid close attention to the lyrics and overall vibe of the song, always keeping our fans in mind throughout the process.”</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1751434091688Cravity Concept3.jpg" style="width:950px" class="fr-fic fr-dib"/></div><div><strong>Bigger venues</strong></div><p>It has been five years since their debut but Cravity (which also includes the youngest member Seongmin) has maintained a steady presence in the K-pop industry, from carving out a distinct identity with their mostly bright, pop-forward tracks that <a href="https://www.abs-cbn.com/entertainment/2024/3/17/k-pop-group-cravity-hopes-feel-good-music-reaches-more-people-1031"><strong>exude youthful exuberance</strong></a> to <a href="https://www.abs-cbn.com/entertainment/showbiz/music/2024/12/14/how-k-pop-group-cravity-seizes-every-opportunity-0800"><strong>emerging as winners</strong></a> of the 2024 reality competition “Road to Kingdom: Ace of Ace.”</p><p>But the members admit they still crave for more. “We want to experience performing in bigger venues and visit many more countries we haven’t been to yet, so we can meet all our [fans called] Luvitys around the world,” Allen said.</p><p>“We know you’ve been craving us — and we’ve been craving to see you, too,” Allen said, addressing fans.</p><p>Hyeongjun added: “We really hope we get the chance to perform live in the Philippines this year.” The group <a href="https://www.abs-cbn.com/entertainment/08/08/23/fans-make-cravitys-first-manila-concert-perfect"><strong>previously performed</strong></a> in the country in 2023 as part of their “Masterpiece” tour.</p><p>Jungmo said the key to the group’s teamwork, which has kept them together all these years, “is the love and care we have for one another.”</p><p>“I believe our strong bond and deep affection are what make our teamwork so special. We hope to continue being a group that always loves and supports each other,” he said.</p>

<p>Cravity has ushered in a new era with the release of their second full-length album, 'Dare to Crave,' marked by a new meaning behind their group's name, greater creative control and fresh goals.</p>

Cravity has ushered in a new era with the release of their second full-length album, 'Dare to Crave,' marked by a new meaning behind their group's name, greater creative control and fresh goals.