Jaehwa Bernardo

Philippine Association of the Record Industry President Enzo Valdez. Ganiel Krishnan, ABS-CBN News

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Industry group unveils major initiatives to strengthen OPM, global push

Ganiel Krishnan

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/177616601657496301d3f-d138-4f2d-9753-e2c0b7d2013a.jpg" style="width:960px" class="fr-fic fr-dib" width="960" alt="Philippine Association of the Record Industry President Enzo Valdez. Ganiel Krishnan, ABS-CBN News"/>Philippine Association of the Record Industry President Enzo Valdez. Ganiel Krishnan, ABS-CBN News</div>The Philippine Association of the Record Industry (PARI) is doubling down on its mission to elevate Original Pilipino Music (OPM), announcing a slate of major initiatives that aim to unify the industry and position Filipino talent on the global stage.During a media event, PARI President Enzo Valdez revealed five key developments, calling it a “big step forward” for the local music scene.Leading the announcements is the launch of official PARI certification plaques, which will standardize the awarding of gold, platinum, and diamond recognitions across the industry.“We are going to be awarding the gold, platinum and diamond awards, the official for the industry,” Valdez said.Also confirmed is the 39th Awit Awards, set to take place this September at the Mall of Asia Arena. Among the major changes this year is the introduction of an Awit voting community, where winners will now be chosen by fellow music industry professionals.“Now all winners are voted by their peers, and we’re expecting around more than a thousand voters for this year,” Valdez shared.The awards body will also open its doors to non-members, alongside the addition of new categories and partnerships with various music organizations — efforts aimed at fostering inclusivity and collaboration ahead of the Awit Awards’ milestone 40th year.<div><a href="https://www.abs-cbn.com/entertainment/showbiz/music/2026/4/14/pari-announces-biggest-inclusive-awit-awards-edition-to-date-1645">READ: PARI announces biggest, inclusive Awit Awards edition to date </a></div>Another highlight is the revival of the Dangal ng Musikang Pilipino Award, now reimagined as a standalone event to be held at the historic Goldenberg Mansion in Malacañang. The ceremony will honor a wide range of contributors to the industry from performers and recording artists to composers, sound engineers, and other behind-the-scenes figures with distinctions such as the Global Impact Award and Lifetime Achievement Award.Looking ahead, PARI is also gearing up for AwitFest, a large-scale music festival slated for January 2027. Touted as a major celebration of OPM, the event will feature top local acts and selected international performers, in partnership with Go Live Asia and directed by Nico Faustino and Paolo Valenciano.“We expect it to be the biggest music festival celebrating OPM music,” Valdez said.Completing PARI’s long-term vision is the planned Awit Awards Museum, which will serve as a dedicated space to honor the history and evolution of Filipino music.Valdez emphasized that these initiatives are part of a broader push to position OPM as a global export, drawing parallels to the success of South Korea’s entertainment industry.“I think it’s about time for us to really organize all the organizations, organize the premier award show, and also create that museum where all of us can celebrate OPM,” he said.He also pointed to recent milestones that signal the growing global footprint of Filipino artists, including OPM acts performing in international festivals like Coachella for girl group BINI and chart successes such as Cup of Joe’s “Multo” entering Spotify’s Top 20.“Filipinos, it’s part of our blood &#x27;yung pagmamahal natin sa OPM. And if we can do it together, then it’s going to be stronger,” Valdez added.

The Philippine Association of the Record Industry (PARI) is doubling down on its mission to elevate Original Pilipino Music (OPM).

The Philippine Association of the Record Industry (PARI) is doubling down on its mission to elevate Original Pilipino Music (OPM).

Music industry group rolls out plan to strengthen OPM globally

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Music industry group rolls out plan to strengthen OPM globally

Ganiel Krishnan,

ABS-CBN News

Published April 14, 2026 07:46 PM PHT

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Updated April 15, 2026 07:56 AM PHT

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Philippine Association of the Record Industry

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