Tovic Salvador

AHOF named youth ambassadors of PH wellness brand

Article (news)

Jaehwa Bernardo

ABS-CBN News

<div><span class="fr-img-caption fr-fic fr-dib" style="width:960px;display:block" width="960"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1777183715859AHOF2.jpg" style="width:960px" class="fr-fic fr-dib" width="960"/><span class="fr-inner" style="text-align:left">K-pop group AHOF is the new brand ambassadors of Filipino health and wellness brand IAM Worldwide. <em>Handout photo</em></span></span></span></div><p>K-pop boy band AHOF has been named youth ambassadors of Filipino health and wellness brand IAM Worldwide.</p><p>The company announced on Monday that the nine-member act, which includes Filipino talent JL Gaspar, was appointed as its newest brand endorsers.</p><p>&quot;At IAM Worldwide, we believe that modern wellness is about consistency, discipline, and the courage to evolve,&quot; the company said in a statement.</p><p>&quot;AHOF embodies this mindset. They are not only global artists, but symbols of ambition, resilience, and transformation,&quot; it added.</p><p>AHOF will headline a campaign promoting IAM Amazing Organic Barley Gummies, which are made from &quot;young barley grass rich in antioxidants and essential nutrients,&quot; packaged as gummies.</p><p>Fans can also expect &quot;behind-the-scene moments, including a fresh and youthful campaign that spotlight why AHOF stands as the ideal Youth Ambassadors for IAM Worldwide.&quot;</p><p>This partnership is notably AHOF&#x27;s first official brand endorsement since their formation in 2025.</p><p>Composed of Steven, Jeongwoo, Woongki, Shuaibo, Han, JL, Juwon, Chih En and Daisuke, AHOF — whose name stands for &quot;All-time Hall of Famer&quot; while also translating to &quot;nine&quot; in Korean — was formed through the reality show &quot;Universe League.&quot;</p><p>The group debuted in July 2025 and has since released two extended plays.</p><p>AHOF is also set to <a href="https://www.abs-cbn.com/entertainment/showbiz/events/2026/4/22/ahof-returning-to-manila-in-july-for-1st-tour-1217"><strong>visit the Philippines in July</strong></a> for a two-day show as part of their first-ever tour.</p><div><strong>RELATED VIDEO</strong></div><div><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/dXaLKcmjjaw?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span><strong></strong><br/></div>

<p>K-pop boy band AHOF has been named youth ambassadors of Filipino health and wellness brand IAM Worldwide.</p>

K-pop boy band AHOF has been named youth ambassadors of Filipino health and wellness brand IAM Worldwide.