Vlad Bunoan

Article (news)

Gary V

Josh Mercado

For millions of overseas Filipinos, life happens in two places at the same time: the country where they work and the home they continue to support from a distance.It is a reality characterized by sacrifice, resilience, and the unwavering hope of one day reuniting with the people they care about the most.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1784859601376Gary.jpeg" style="width:655px" class="fr-fic fr-dib" width="655"/>Gary Valenciano. Handout</div>This heartfelt experience is highlighted in Sendwave&#x27;s new &quot;Between Here And Home&quot; campaign, which features beloved Filipino music icon Gary Valenciano.The campaign, anchored by Valenciano&#x27;s timeless hit &quot;Babalik Ka Rin,&quot; celebrates the extraordinary ways Filipino families remain connected across borders and generations.It begins with a heartfelt digital film about a Filipina nurse working abroad who aspires to provide a better future for her son through education. While she works tirelessly abroad, her mother steps in to help care for her child at home, demonstrating the quiet strength, love, and teamwork that define many Pinoy families separated by distance.Bringing warmth, familiarity, and hope to a story shared by millions of Filipinos around the world, Valenciano’s music and voice serve as the campaign&#x27;s emotional thread. “Gary Valenciano’s music transcends both time and distance,” said Leo Albea, Philippines Market Head of Sendwave.“For generations of Filipinos around the world, his songs have brought families together, evoked memories of home, and reminded us of what it means to be Filipino no matter where life takes us,” Albea continued.“That’s why ‘Babalik Ka Rin’ felt like the perfect song for this campaign. Life happens in two places at once for millions of overseas Filipinos. At the heart of that experience is the hope that one day we will be reunited with the people we love,” Albea added.&quot;Between Here And Home&quot; is more than just a film; it is a larger storytelling platform that will continue to share authentic stories based on the experiences of overseas Filipinos and their families.Sendwave was founded in 2014 and has since grown to become a trusted global money transfer platform with over one million users worldwide. The service enables people in North America and Europe to send money quickly and easily to loved ones in Africa, Asia, and Latin America.Since entering the Philippine market in 2021, the brand has continued to help Filipinos living abroad in supporting their families back home by providing a simple, secure, and user-friendly money transfer experience.“We understand that every remittance represents something important — a child’s education, a family celebration, medical needs, or simply making sure loved ones are cared for,” Albea said. “That is why trust matters. Overseas Filipinos work incredibly hard for every dollar they earn, and they deserve a service they can depend on.”As part of the campaign, eligible new users who download the Sendwave app and complete their first transfer may receive a $20 credit, allowing them to see firsthand how simple it is to send support back home.

Sendwave's new "Between Here And Home" campaign, anchored by Gary Valenciano's timeless hit "Babalik Ka Rin," celebrates the extraordinary ways Filipino families remain connected across borders and generations.

Sendwave's new "Between Here And Home" campaign, anchored by Gary Valenciano's timeless hit "Babalik Ka Rin," celebrates the extraordinary ways Filipino families remain connected across borders and generations.

Gary V brings back ‘Babalik Ka Rin’ to honor Pinoy families worldwide

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Gary V brings back ‘Babalik Ka Rin’ to honor Pinoy families worldwide

Josh Mercado

Published July 24, 2026 12:41 PM PHT

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Gary Valenciano

Babalik Ka Rin

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