Crisanto Ramos Jr

His promotion to Director of A&R and Client Development, APAC at Symphonic Distribution reflects a career built on artistic insight, business acumen, and meaningful industry relationships.

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Singer. Actor. Executive: Guji Lorenzana Is Redefining Modern Entertainment Leadership | One Music

<div><strong></strong><strong>His promotion to Director of A&amp;R and Client Development, APAC at Symphonic Distribution reflects a career built on artistic insight, business acumen, and meaningful industry relationships.</strong></div><div style="text-align:justify"><br/></div><p style="text-align:justify"><strong></strong>There are few professionals in the entertainment industry who move as seamlessly between the creative and corporate worlds a<strong></strong>s <strong><u>Guji Lorenzana</u>. </strong></p><div style="text-align:justify"><br/></div><p style="text-align:justify"><strong></strong>To audiences, he remains a familiar face on screen and on stage: a singer, actor, host, DJ, and performer whose career has spanned more than two decades. Behind the scenes, however, <strong><u>Lorenzana</u></strong> has quietly emerged as one of Asia-Pacific&#x27;s most influential music executives, helping independent artists and labels navigate an increasingly global music landscape. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">Today, those two worlds converge more than ever.</p><div style="text-align:justify"><br/></div><div style="text-align:justify"><br/></div><p style="text-align:justify">Fresh off his promotion as <strong>Director of A&amp;R and Client Development, Asia-Pacific (APAC)</strong> at <strong><u>Symphonic Distribution</u></strong>, Lorenzana is taking on one of the most significant leadership roles of his career, overseeing regional A&amp;R strategy, client development, and team expansion across Southeast Asia, East Asia, South Asia, and Australia. The appointment reflects not only his growing influence within the international music business, but also the uncommon perspective he brings as someone who has experienced nearly every side of the entertainment industry.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">To understand <strong><u>Lorenzana</u></strong>&#x27;s unique perspective, it helps to trace the unconventional path that brought him here.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">Raised in California, he grew up in a deeply musical Filipino family, playing in bands, writing songs, and performing at community events and Filipino festivals across the United States. Even while pursuing his college education, he found himself drawn to the business side of music, taking an early role in music distribution before briefly entering the corporate world.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">A turning point came when he auditioned for <strong><u>American Idol Season 3</u></strong>. Although his run in the competition was brief, the experience gave him the confidence to pursue music professionally—a decision that ultimately led him to the Philippines.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">From there, <strong><u>Lorenzana</u></strong> steadily built a multifaceted career in entertainment. He released his music, became a regular performer on <strong><u>ASAP</u></strong> as part of the vocal group <strong><u>Voizboys</u></strong>, competed in the inaugural season of <strong><u>The Voice of the Philippines</u></strong>, and established himself as an actor across television, film, theater, and live productions. As his career evolved, so did his interests. Beyond performing, he developed a passion for helping artists build lasting careers, leading him into artist management and eventually the business side of the music industry. <strong></strong></p><div><iframe width="560" height="315" src="https://www.youtube.com/embed/0rNmi3uRJwY?si=K1IG8Ra1EW-3wi4G" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/8jQ2kqmTvXc?si=I-MFZ90PumB7s0HD" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div><br/></div><p style="text-align:justify">His executive journey saw him take on leadership roles at <strong><u>YouTube Music</u></strong>, followed by <strong><u>Ingrooves</u></strong> and <strong><u>Virgin Music Group</u></strong>, where he oversaw the Philippines and Thailand markets, before joining <strong><u>Symphonic Distribution</u></strong>. Today, that breadth of experience—as both a lifelong creative and seasoned executive—continues to shape the way he approaches artist development, strategic partnerships, and the rapidly evolving music business across Asia-Pacific. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">Rather than choosing between being an artist or an executive, <strong><u>Lorenzana</u></strong> has built a career proving that both identities can strengthen one another. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">&quot;People often ask me how I balance everything, but the truth is that I don&#x27;t really separate them anymore,&quot; <strong><u>Lorenzana </u></strong>explains. &quot;Being a performer has helped me become a better music executive because I understand what it feels like to create, perform, be judged, and put a piece of yourself in front of an audience. Working in the music industry, on the other hand, has given me a much deeper appreciation for everything that happens behind the scenes to build a sustainable career. Both worlds are ultimately about storytelling, collaboration, relationships, and connecting with people.&quot;  </p><div style="text-align:justify"><br/></div><p style="text-align:justify">That philosophy has become the foundation of his leadership. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">Over the past several years, <strong><u>Lorenzana</u></strong> has played a pivotal role in expanding <strong><u>Symphonic Distribution</u></strong>&#x27;s presence across the Asia Pacific, building meaningful relationships with artists, labels, and music companies while assembling a regional team that understands the unique nuances of each local market. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">Among the Philippine clients he has personally welcomed into the <strong><u>Symphoni</u></strong>c ecosystem are <strong><u>FlipMusic</u></strong> (<strong><u>VVINK</u></strong>, <strong><u>BINI</u> <u>&quot;Karera&quot;</u></strong> lead songwriter <strong><u>Nica del Rosario</u></strong>, and more), <strong><u>Underdog Music</u></strong> (<strong><u>Over October</u></strong>, <strong><u>Morissette</u></strong>, <strong><u>Chezka</u></strong>, <strong><u>The Ridleys</u></strong>, and more), <strong><u>Groovy Garden Records</u></strong> under <strong><u>PULP Music</u></strong> (<strong><u>MEI MEI</u></strong> and <strong><em></em><u>4Sisters</u><em></em></strong> [formerly <strong><u>4th IMPACT</u></strong>]), <strong><u>DYNA Music,</u></strong> <strong><u>DioramaFM</u></strong> (<strong><u>Novocrane</u></strong>, <strong><u>Krey</u></strong>, <strong><u>Delinquent Society</u></strong>, and more), <strong><u>Line In Records</u></strong>, as well as homegrown artists including <strong><u>Oh! Caraga</u></strong>, <strong><u>Kiana V</u></strong>, and <strong><u>Jay R</u></strong>.</p><div><iframe width="560" height="315" src="https://www.youtube.com/embed/rqTPicmmSKo?si=ZUFabL3NM7_KOcEJ" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe> <iframe width="560" height="315" src="https://www.youtube.com/embed/ZaMO_d9waNg?si=DGYH43AldcM4Gsd1" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div><iframe width="560" height="315" src="https://www.youtube.com/embed/-8Pu9dypdhw?si=lN-7nEghbybujCCA" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div><iframe width="560" height="315" src="https://www.youtube.com/embed/WHyzv1sjXTw?si=WjtO7JGRBRbUMGJU" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div><iframe width="560" height="315" src="https://www.youtube.com/embed/pE4w5yB3SOE?si=_jYLmGSU9MUXUF2D" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div><iframe width="560" height="315" src="https://www.youtube.com/embed/zBABaEkBi9k?si=vH-4HLllpXqeVHLX" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div style="text-align:justify"><br/></div><p style="text-align:justify">His regional portfolio likewise spans partnerships with India&#x27;s <strong><u>Sagarika Music</u></strong>, Indonesia&#x27;s <strong><u>Jordan Susanto</u></strong>, Vietnam&#x27;s <strong><u>SUNI</u></strong>, Mongolia&#x27;s <strong><u>Magnolian</u></strong>, California-based Hong Kong artist-producer <strong><u>XTIE</u></strong>, Australian producer-songwriter <strong><u>Mark Feist</u></strong>&#x27;s label <strong>Hitmakers Entertainment</strong>, and numerous other independent music companies across the Asia Pacific. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">Yet for <strong><u>Lorenzana</u></strong>, the numbers and signings tell only part of the story.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">&quot;For me, the biggest accomplishment isn&#x27;t any single signing,&quot; he says. &quot;It&#x27;s the trust we&#x27;ve been able to build. Every market in Asia Pacific is different. The culture, language, business practices, and needs of artists vary greatly from one country to another. That&#x27;s why we&#x27;ve focused on building a team with people who genuinely understand their own markets and can provide meaningful support—not just technical services.&quot;</p><div style="text-align:justify"><br/></div><p style="text-align:justify">That people-first mindset has helped establish <strong><u>Symphonic Distribution</u></strong> as one of the region&#x27;s fastest-growing partners for independent music, while reinforcing <strong><u>Lorenzana</u></strong>&#x27;s reputation as a bridge between local creative communities and the global music industry.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">His work, however, extends well beyond the boardroom.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">Even with expanding executive responsibilities, <strong><u>Lorenzana</u></strong> continues to maintain an active career as a performer. He currently appears in the hit <strong><u>VIU</u></strong> original series <strong><u>Love, Siargao</u></strong> alongside <strong><u>Nadine Lustr</u></strong><strong><u>e</u></strong> and <strong><u>Alden Richards</u></strong>, while also starring along with <strong><u>Aiko Melendez</u></strong> in <strong><u>A Mother&#x27;s Sacrifice</u></strong> on <strong><u>Viva Movie Box</u></strong>. Across television, film, theater, live performance, and music, he remains one of the few Filipino entertainment figures successfully balancing artistic relevance with executive leadership.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">He also continues to mentor and oversee the careers of artists including <strong><u>Ysabelle Cuevas</u></strong> and <strong><u>Kiana V</u></strong>, while occasionally returning to the stage as both a singer and DJ—roles that keep him closely connected to the realities faced by today&#x27;s artists. </p><div><iframe width="560" height="315" src="https://www.youtube.com/embed/LiIDwczPsis?si=Za-mkhPUkg0lTmKS" title="YouTube video player" frameBorder="0" allowfullscreen=""></iframe></div><div style="text-align:justify"><br/></div><p style="text-align:justify">That rare combination of creative experience and business expertise has also made <strong><u>Lorenzana</u></strong> one of the Asia-Pacific region&#x27;s most respected voices in the global music conversation. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">Drawing from over two decades of experience as a singer, songwriter, actor, artist manager, and music executive, he has become a sought-after speaker on topics ranging from artist development and music distribution to streaming, rights management, and the rapidly evolving digital economy.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">&quot;I understand what it feels like to stand on stage hoping someone connects with your music,&quot; <strong><u>Lorenzana</u></strong> shares. &quot;But I also understand the business, technology, partnerships, and long-term strategy that help turn great music into sustainable careers.&quot; </p><div style="text-align:justify"><br/></div><p style="text-align:justify">His insights have been featured at some of the world&#x27;s leading music conferences, including <strong><u>SXSW</u></strong> (Austin), <strong><u>Music Ally Japan</u></strong>, <strong><u>Tokyo International Music Market (TIMM)</u></strong>, <strong><u>A2IM</u>, <u>Indie Week Australian Edition</u>, <u>AXEAN Festival</u>, <u>All That Matters</u></strong>, and <strong><u>All of the Noise</u></strong>, alongside appearances on international music industry podcasts and television programs.  </p><div style="text-align:justify"><br/></div><p style="text-align:justify">This year alone, <strong><u>Lorenzana</u></strong> is set to speak at <strong><u>Linggo ng Musikang Pilipino 2026</u></strong> in Manila, the <strong><u>Modern Musician Podcast</u></strong> in the United States, and <strong><u>All That Matters</u></strong> in Singapore, further cementing his role as one of the Philippines&#x27; leading representatives in the international music industry. </p><div style="text-align:justify"><br/></div><p style="text-align:justify">As his career continues to evolve, <strong><u>Lorenzana</u></strong> is proving that modern entertainment leadership is no longer defined by a single title. Whether negotiating international partnerships, mentoring emerging artists, speaking before industry leaders, or stepping in front of the camera, he embodies a new generation of multihyphenates whose greatest strength lies in connecting creativity with opportunity.  </p><div style="text-align:justify"><br/></div><p style="text-align:justify">For <strong><u>Guji Lorenzana</u></strong>, every role informs the next—and together, they are helping hone the future of independent music across the Asia Pacific.</p><div><br/></div><div style="text-align:justify"><strong>About <u></u><u>Symphonic Distribution</u></strong></div><div style="text-align:justify"><br/></div><p style="text-align:justify"><strong><u>Symphonic</u></strong> is a leading independent music distribution and marketing company founded in 2006 by music producer <strong><u>Jorge Brea</u></strong> in Tampa, Florida. With a “by artists, for artists” ethos, Symphonic provides a powerful platform for global distribution, content management, royalty collection, marketing, and label services tailored to independent creators.</p><div style="text-align:justify"><br/></div><p style="text-align:justify">Proudly minority-owned and fully independent, <strong><u>Symphonic</u></strong> combines advanced technology with a hands-on approach that keeps artists and labels connected and supported at every stage. With a global presence across the U.S., Latin America, Brazil, Canada, the Caribbean, Europe, Africa, and Asia, Symphonic is committed to both technological innovation and meaningful engagement within the music communities it serves.</p><div style="text-align:justify"><strong></strong></div><p style="text-align:justify">Current and past artists include <strong><u>Imogen Heap</u>, <u>Bad Bunny</u>, <u>Tokischa</u>, <u>Doechii</u>, <u>Surf Mesa</u>, <u>DJ Muggs</u></strong> (<strong><u>Cypress Hill</u></strong>),<strong> <u>Daddy Yanke</u>e, <u>Nicky Jam</u>, <u>Ozuna</u>, <u>El Alfa</u>, <u>Juan Luis Guerra</u>, <u>Onyx</u>, <u>Pi’erre Bourne</u>, <u>Nick Murphy</u></strong>/<strong><u>Chet Faker</u>, <u>Rob Garza</u></strong> (<strong><u>Thievery Corporation</u></strong>), <strong><u>CloZee</u>, <u>Freddie Gibbs</u></strong>, and many more.<u></u><strong><u></u></strong><br/></p>

<p><i>His promotion to Director of A&amp;R and Client Development, APAC at Symphonic Distribution reflects a career built on artistic insight, business acumen, and meaningful industry relationships.</i></p>

Singer. Actor. Executive: Guji Lorenzana Is Redefining Modern Entertainment Leadership | One Music

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Singer. Actor. Executive: Guji Lorenzana Is Redefining Modern Entertainment Leadership | One Music

Cris O. Ramos Jr.

Published July 24, 2026 03:40 PM PHT

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Updated July 24, 2026 04:26 PM PHT

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Guji Lorenzana

Symphonic Distribution

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