Jaehwa Bernardo

(From left) Seah, Elena, Seoyeon, Jia, Seohee, Saki and Yi Hani of new girl group TUIDE during their media showcase for their debut EP 'Tune & Play' in Seoul, South Korea, August 24, 2026. Photo courtesy of ABD

Article (news)

Meet TUIDE: New HYBE girl group blends soul, electronic music

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1787560214927TUIDE_01_SEAH ELENA SEOYEON JIA SEOHEE SAKI YI HANI (From left) (1).jpg" style="width:960px" class="fr-fic fr-dib" width="960"/>(From left) Seah, Elena, Seoyeon, Jia, Seohee, Saki and Yi Hani of new girl group TUIDE during their media showcase for their debut EP &#x27;Tune &amp; Play&#x27; in Seoul, South Korea, August 24, 2026. Photo courtesy of ABD</div>HYBE, the South Korean entertainment company behind BTS, launched Monday its new girl group TUIDE, introducing a musical style that blends soul and electronic elements.Managed by <a href="https://www.abs-cbn.com/entertainment/showbiz/music/2026/5/10/bts-agency-hybe-launches-new-girl-group-label-1221">new HYBE label A Bold Dream (ABD)</a>, TUIDE takes its name from the phrase &quot;tune the tide.&quot;&quot;This represents our hopes to tune the diverse tides of the world and create new forms of joy through our music,&quot; Seohee, one of the group&#x27;s seven members, explained through an interpreter at a media showcase in Seoul.The group sets itself apart from other K-pop girl groups with its signature sound, which it calls &quot;soultronic,&quot; a fusion of soul and electronic music.&quot;Soultronic is a style that naturally blends the warmth of soul music with the stylish sounds of electronic music,&quot; said Seoyeon, a member who generated buzz for being the younger sister of Jihyo from the popular girl group <a href="https://www.abs-cbn.com/entertainment/showbiz/events/2025/10/5/twice-goes-all-out-in-dazzling-this-is-for-concert-in-ph-1524">TWICE</a>.The sound, Jia said, is particularly evident in the group’s debut extended play &quot;Tune &amp; Play,&quot; which was released Monday alongside the music video for its lead single &quot;Sun Kiss.&quot;Notably, the EP was produced by Han Sung-soo, who is also behind K-pop sensation SEVENTEEN, and producing duo GroovyRoom.&quot;If you listen to the five tracks of our debut EP, they&#x27;re all different in genre but all bright and energetic while also feeling relaxed, having that laid-back feel to them. I think that blend of energy and ease is what defines TUIDE&#x27;s soultronic,&quot; Jia said.&quot;Soultronic is all about that warmth of soul and that very sophisticated style of electronic [music], so it&#x27;s a good blend of those two genres,&quot; Seohee added.Jia described &quot;Sun Kiss&quot; as a song that &quot;really captures not only TUIDE&#x27;s unique color but also each member&#x27;s individual flair.&quot;&quot;The song is filled with vibrant energy that shines through in all seven of our voices,&quot; she added.<div><iframe width="640" height="360" src="https://www.youtube.com/embed/46h0LvDHgIs?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></div>The music video for &quot;Sun Kiss&quot; features the group in various locations across Iceland and showcases the song&#x27;s accompanying choreography.&quot;There&#x27;s a lot of freestyle choreo[graphy] involved in the performance, which was inspired by gestures and expressions that we naturally use. I think that really helped bring out more of our individual personality,&quot; Saki said.Another song from the EP, &quot;Echo,&quot; drew curiosity for listing Janet Jackson among its credits. Elena explained that this was because the song uses the melody of Jackson&#x27;s &quot;All for You.&quot;Jia said the group’s current goals include gaining recognition and being remembered by people, as well as winning rookie awards at year-end K-pop award shows.Meanwhile, when asked what advice Jihyo had given to her, Seoyeon recalled, &quot;Jihyo of TWICE is my bigger sister and she told me that, &#x27;You are going to see the members all the time even more than you see your family, so you guys have to stick together and be there for each other.&#x27;&quot;TUIDE — whose members also include Seah and Yi Hani — joins the roster of all-female acts under HYBE labels, including LE SSERAFIM, NewJeans, ILLIT and KATSEYE.

HYBE, the South Korean entertainment giant behind K-pop supergroup BTS, launched its new girl group TUIDE, introducing a musical style that blends soul and electronic elements.

HYBE, the South Korean entertainment giant behind K-pop supergroup BTS, launched its new girl group TUIDE, introducing a musical style that blends soul and electronic elements.

New HYBE girl group TUIDE debuts with soul, electronic music fusion

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New HYBE girl group TUIDE debuts with soul, electronic music fusion

Jaehwa Bernardo,

ABS-CBN News

Published August 24, 2026 05:05 PM PHT

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Tune & Play

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