Arzen Rose Dulzura

TODAY’S SLANGUAGE: (Gen Z) “Soft Launch and Hard Launch”

Article (news)

ABS-CBN Studios

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1778646539860May_Slanguage_Soft-Hard-Launch-Thumb-FINAL.png" style="width:960px" class="fr-fic fr-dib" width="960"/></div><div><br/></div><div><strong>SOFT LAUNCH &amp; HARD LAUNCH (Verb) </strong></div><p>/haard laanch/, /saaft laanch/ </p><div>  </div><p>Soft Launch is an act of hinting about a new romance on social media without fully revealing your partner’s identity. Often used during the early stages of dating, it allows people to announce they are seeing somebody while controlling how much information is shared. </p><p>On the contrary, a hard launch is a direct public announcement of a new romantic relationship by tagging or posting identifiable, clear photos or videos of a new partner, revealing fully their identity. </p><div>  </div><div><strong>Paano gamitin ng bongga:  </strong></div><div>  </div><p>On February 16, Kapamilya star Vivoree Esclito shared a series of photos and videos of her weekend getaway with someone. Vivoree opted not to tag or reveal the person’s face making it a perfect SOFT LAUNCH post. </p><div><br/></div><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2025/11/22/exclusive-vivoree-esclito-hints-at-her-love-life-saying-her-heart-is-happy-0928"><strong><u>READ HERE: EXCLUSIVE: Vivoree Esclito hints at her love life, saying her heart is happy</u></strong></a></div><div><br/></div><p>On April 28, Kapamilya star Kaila Estrada HARD LAUNCHED Daniel Padilla by posting a photo of her and the actor during his birthday celebration, seemingly admitting rumors of their relationship. </p><div><br/></div><div><a href="https://www.abs-cbn.com/entertainment/showbiz/celebrities/2026/4/28/kaila-estrada-present-at-daniel-padilla-s-birthday-celebration-1156"><strong><u>RELATED ARTICLE: Kaila Estrada present at Daniel Padilla&#x27;s birthday celebration</u></strong></a></div>

<p>A “Soft Launch” is a subtle and low-key way of revealing a relationship, such as posting hints without fully showing or naming the person. On the other hand, a “Hard Launch” is a direct and public announcement that openly introduces the person and confirms the relationship.</p>

A “Soft Launch” is a subtle and low-key way of revealing a relationship, such as posting hints without fully showing or naming the person. On the other hand, a “Hard Launch” is a direct and public announcement that openly introduces the person and confirms the relationship.