ABS-CBN brings the Philippines' highest grossing movie to MIPCOM

October 17, 2018 at 04:24 PM
ABS-CBN brings the Philippines'  highest grossing movie to MIPCOM

ABS-CBN, the leading entertainment and media network in the Philippines, is bringing to MIPCOM its record-breaking movie, “The Hows of Us,” the highest-grossing Philippine film to date, with gross earnings totaling over $12 million.

The movie stars Kathryn Bernardo and Daniel Padilla, who rose to popularity via the romance-drama series “The Promise,” as a couple who must figure out how to save their long-term relationship as each of them starts taking different paths in life.

“The Hows of Us” made $2.567 million (P138.7 million) from overseas screenings. It also broke multiple records in the Philippines, including being the first locally produced movie to reach $11 million (P600 million) in domestic box office earnings, which it achieved in 20 days. Its domestic opening weekend numbers, which amount to $5.2 million (P279.5 million), is second only to an international blockbuster superhero movie in terms of biggest opening weekend earnings for this year. 

Many film critics in the Philippines have noted how the movie showcased the exceptional growth of Kathryn Bernardo as an actress as she portrays a woman in the middle of a critical crossroad, not just in her relationship but also in her life. They also lauded the subdued performance of Daniel Padilla, which allowed his onscreen partner to shine even more. The movie received an average audience score of 82% on Rotten Tomatoes.

Also in ABS-CBN’s showcase lineup are the romance-drama series “Now and Forever,” which is based on classic telenovela stories of star-crossed lovers from different worlds who must fight the odds to be together; “Betrayal,” which shows the complications and intricacies that arise when old love intertwines with the new; and “The Secrets of El Paraiso,” a love story mixed with mystery and suspense that takes down in the paradise-like island of El Paraiso.

Tags: ABS-CBN, International Sales, La Luna Sangre, Kathryn Bernardo, Daniel Padilla, KathNiel, The Hows of Us