Push Admin

Beauty queen maker Jonas Gaffud launches book

Article (news)

Jenica Chuahiock, Metro Magazine

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img src="http://sa.kapamilya.com/absnews/abscbnnews/media/2017/life/08/18/beautyqueen0818.jpg"/><figcaption>Jonas Gaffud with (left to right) Miss Universe 2015 Pia Wurtzbach, Miss World 2013 Megan Young, and Miss International 2016 Kylie Verzosa on the cover of &quot;The Crown: Your Essential Guide To Becoming A Beauty Queen.&quot;</figcaption></figure></div><p>MANILA - Jonas Gaffud and his merry group of beauty pageant mavens, Aces and Queens, celebrated a night of glamour with the launch of his anticipated tell-all book, &quot;The Crown: Your Essential Guide To Becoming A Beauty Queen.&quot;</p><p>Gaffud, better known as &quot;Mama J,&quot; has trained over 30 beauty queens during his 16 years of leading the Aces and Queens program, producing winners in Miss International, Miss World, and Miss Universe.</p><p>Although &quot;The Crown&quot; has been labeled as an &quot;essential guide,&quot; within its pages is a variety of information and stories targeted to inspire anyone interested in pageantry. </p><p>The book itself documents the journey of Aces and Queens and how they emerged as the leading boot camp for beauty queens. It also has a short biography of titleholders they took under their wing, including pageant stars like Miss Universe 2015 Pia Wurtzbach, Miss World 2013 Megan Young, and Miss International 2016 Kylie Versoza.</p><p>Lastly, it has a crash course on proper makeup, hair, shoes, and fitness routine.</p><p>Creating &quot;The Crown&quot; was a labor of love for Gaffud and his Aces and Queens team, as they juggled through busy schedules and deadlines for a year to produce a book that defines the spirit of Philippine beauty pageantry. </p><p>Now that they are finally launching the book, Gaffud describes the night as one of those moments that are &quot;surreal but so real.&quot;</p><blockquote class="instagram-media" data-instgrm-version="7" style="background:#FFF;border:0;border-radius:3px;box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15);margin:1px;max-width:658px;padding:0;width:calc(100% - 2px)"><div style="padding:8px"><div style="background:#F8F8F8;line-height:0;margin-top:40px;padding:50.0% 0;text-align:center;width:100%"><div style="background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC);display:block;height:44px;margin:0 auto -44px;position:relative;top:-22px;width:44px"> </div></div><p style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;text-overflow:ellipsis;white-space:nowrap"><a href="https://www.instagram.com/p/BX5GN-NDyTA/" style="color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none" target="_blank">A post shared by Jonas Antonio Gaffud (@jonasofmercator)</a> on <time dateTime="2017-08-17T10:49:21+00:00" style="font-family:Arial,sans-serif;font-size:14px;line-height:17px">Aug 17, 2017 at 3:49am PDT</time></p></div></blockquote><div><script async="" defer="" src="http://platform.instagram.com/en_US/embeds.js" type="text/javascript"></script></div><p>For Gaffud, the long journey that began in his childhood as an avid fan of beauty queens has culminated into a dream come true. &quot;I was so fascinated about women, [and] their journeys—especially powerful women,&quot; he said.</p><p>Growing up, Gaffud read through magazines and books about women, following the stories of icons like Princess Diana and Queen Elizabeth. There was always a new, influential woman in the covers and headlines, and he never got tired of listening to their stories.</p><p>&quot;Siyempre, I wanted to be them,&quot; he said jokingly, admitting that it wasn&#x27;t meant to be, but that only fueled his resolution. &quot;If you cannot be the queen, be the queen-maker.&quot;</p>

<p>Jonas Gaffud, better known as "Mama J," has trained over 30 beauty queens during his 16 years of leading the Aces and Queens program, producing winners in Miss International, Miss World, and Miss Universe.</p>

Jonas Gaffud, better known as "Mama J," has trained over 30 beauty queens during his 16 years of leading the Aces and Queens program, producing winners in Miss International, Miss World, and Miss Universe.

Beauty queen maker Jonas Gaffud launches book

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Sudoku

Word of the Day

Lotto

Horoscope

Lifestyle

Beauty queen maker Jonas Gaffud launches book

Jenica Chuahiock,

Metro Magazine

Published August 18, 2017 11:26 AM PHT

|

Updated August 18, 2017 11:32 AM PHT

Read More:

Jonas Gaffud

beauty queens

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

ABS-CBN Newsletter

Your go-to source for the latest news, entertainment highlights, exclusive interviews, and updates on your favorite Kapamilya stars.

Sign Up

I have read and agree to the Terms and Privacy Policy.

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2026 ABS-CBN Corporation. All Rights Reserved.