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How to create interesting content, according to Boy Abunda and Bianca Gonzalez

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ABS-CBN News

<div class="embed-wrap"><figure data-feedback="fb:likes,fb:comments"><img alt="Boy Abunda (left) and Bianca Gonzalez during the " Hear="" for="" podcast="" festival.="" Karen="" Flores="" ABS-CBN="" src="https://sa.kapamilya.com/absnews/abscbnnews/media/2023/life/10/23/20231023-bianca.jpg"/><figcaption>Boy Abunda (left) and Bianca Gonzalez during the &quot;Hear for It&quot; podcast festival. <em>Karen Flores Layno, ABS-CBN News</em></figcaption></figure></div><p>MANILA -- &quot;If you want to be interesting, you have to be interested.&quot; </p><p>This is the biggest tip that Boy Abunda gave aspiring content creators in &quot;Hear For It,&quot; the Philippines&#x27; first-ever podcast festival at Glorietta mall in Makati City. </p><ul class="op-related-articles">	<li><a href="https://news.abs-cbn.com/ancx/culture/spotlight/10/10/22/here-are-the-top-5-filipino-podcasts-on-spotify">These are the Filipino podcasts topping the Spotify charts</a></li></ul><p>The country&#x27;s &quot;King of Talk&quot; graced the recent event as a guest of Bianca Gonzalez for her &quot;Paano Ba To?&quot; podcast, which is known for providing advice on life, love, career, and self.</p><p>&quot;Paano ba maging interesting? Paano ba hindi maging boring, not just for podcasting [but also in] creating content, or even of people presenting at school or at work? Gonzalez asked.</p><p>To which Abunda replied: &quot;The first thing that comes to mind is if you want to be interesting, you have to be interested... More than that, it&#x27;s a very complex operation of personal branding.&quot;</p><p>Being &quot;interested,&quot; according to the two hosts, meant being authentic and passionate when it comes to sharing their own story, discussing a certain topic, or talking to an interviewee. </p><p>This involves getting out of one&#x27;s comfort zone, doing research, and allowing audiences to form their own opinions about their guests. </p><p>Abunda stressed the importance of staying true to one&#x27;s core, but also not forgetting that creating content for an audience -- whether as a podcast, a TV show, or a simple session with friends -- is a &quot;performance.&quot; </p><p>&quot;It&#x27;s not like we are authentic in the fundamental level... you perform before an audience. And wala kang masyadong oras, you are given 20 or 30 minutes to do a conversation. So you know where to begin and where to end. &#x27;Yun ang ibig sabihin ko kapag interesado ka,&quot; he said.</p><p>&quot;No matter how insightful your discussion about what happened last night... Inevitably you cannot pretend we are not performing because we are,&quot; he added. &quot;Meron pa rin talagang editing. I would advice you go for a structure... but allow for a lot of surprises.&quot;</p><p>Gonzalez, for her part, said: &quot;When you are so into who you&#x27;re talking to or you&#x27;re passionate about your subject matter... even if it&#x27;s something na sobrang niche or specific, your love and passion tungkol doon sa topic na &#x27;yon or sa taong &#x27;yon will spill over to your listeners, to your audience. Or if you are a writer, to your readers.&quot; </p><div><script src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&amp;version=v2.5" async="" type="text/javascript"></script></div><div class="fb-post" data-href="https://www.facebook.com/abscbnNEWS/videos/6512124152249278" data-width="auto"> </div><p>Both hosts reminded aspiring content creators that it is okay to make mistakes as these are part of the process.</p><p>&quot;It&#x27;s about constant listening to yourself, to your audience, to your market. Do not be afraid to commit mistakes. It&#x27;s fun learning, falling, and rising,&quot; Abunda said. </p><p>&quot;The more you lean in to who you are, that&#x27;s when your tribe will find you,&quot; Gonzalez said. </p>