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GRWM Cosmetics brings back crowd-favorite to help Pawssion Project

Article (news)

Ianna Gayle Agus

ABS-CBN News

<figure data-feedback="fb:likes,fb:comments" id="isPasted"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1707823226577.png" alt="Photos from GRWM Cosmetics and Pawssion Project/Instagram" class="fr-fic fr-dib"/><figcaption>Photos from GRWM Cosmetics and Pawssion Project/Instagram</figcaption></figure>Just in time for the love month, Filipino makeup brand GRWM Cosmetics has partnered with Pawssion Project to help the organization’s rescue animals feel loved and cared for.By bringing back its crowd-favorite Milk Tint shade Pomelo, the makeup brand will be donating all online sales of the product to Pawssion Project to help sustain the lives of over 600 animals in its shelters in Bulacan and Bacolod City. “We strongly advocate that these furbabies deserve to live their best lives,” brand manager Ella Jalbuna said in a video uploaded on GRWM Cosmetics’ Instagram. The brand’s founder, Mae Layug, said in a TikTok video that she has always wanted to help rescue animals but the eruption of Taal Volcano in 2020 was what pushed her more to help animal shelters. “At that time, ang dami talagang shelters sa south ang affected, at isa sa mga napuntahan namin doon is naapektuhan din sila kasi nahirapan sila humanap ng mga supplies,” Layug said. “Nung nakita talaga namin &#x27;yung animal sanctuary nila, and nung nakita namin &#x27;yung mga furbabies doon na talagang nakakatakbo sila, nakakapaglaro sila, sabi ko, ‘I hope someday makabuo tayo ng something like this. So onti-onti… eventually, magagawa din natin siya,’” she added. Pawssion Project founder Malou Perez also called on people to support this cause. “Join us in creating a world where every animal is valued, loved, and cared for,” Perez said. <div> </div><div> </div>

Filipino makeup brand GRWM Cosmetics has partnered with Pawssion Project to help the organization’s rescue animals feel loved and cared for.

Filipino makeup brand GRWM Cosmetics has partnered with Pawssion Project to help the organization’s rescue animals feel loved and cared for.